{"id":2427,"date":"2024-05-02T10:00:00","date_gmt":"2024-05-02T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/onboarding-metrics\/"},"modified":"2026-08-06T10:23:54","modified_gmt":"2026-08-06T10:23:54","slug":"onboarding-metrics","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/onboarding-metrics\/","title":{"rendered":"Top 5 onboarding metrics to track customer onboarding"},"content":{"rendered":"
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When a new customer begins using your product, they are not completely convinced until they start realizing the value from it. Onboarding is not just about getting your customer familiar with the product. It is also about hand-holding the customer in the initial usage which fits right in their context. They need to start finding value from the product to make sure that their ROI is soon and easily recovered. Hence, onboarding metrics help you gauge if your customers are able to attain those results or not.<\/p>\n

Customer onboarding<\/a> is the phase when your customer is beginning to use your product for the first time after the purchase. Every company wants their customers to pass through this stage as soon as possible. This is because they want their customers to reach that stage soon where the product usage becomes a part of their regular routine.<\/p>\n

Why to use onboarding metrics?<\/h2>\n

Onboarding is one of the primary phases in a customer journey<\/a>. It is the time when all the promises made by the sales and marketing are put to test. The customer might already be quite apprehensive about the brand. This is the time when you prove your worth and start cementing your relationship with them. Hence, it has to be orchestrated skillfully for the customer to realize the value from the product within no time.<\/p>\n

Using the customer onboarding metrics is crucial because only through this you can measure the efficiency of your onboarding process and identify the areas that need improvements. Onboarding is the most usage-sensitive time for your customer because only during this phase, most of the customers decide whether to continue with the product or not. If onboarding fails, there is no way you can expect your customer to continue their subscription for the next renewal cycle.<\/p>\n

So, let us begin looking at the five most important onboarding metrics that reveal the efficacy of your onboarding process.<\/p>\n

1. Time to First time Value<\/h2>\n

You can give all the great experiences to the customer during the marketing and sales phases. You can have an outstanding interaction with them during the onboarding phase as well. But until they start finding value from your product, your onboarding is not considered as complete and successful.<\/p>\n

First time value is the point during the onboarding phase when the customer realizes the value of your product in their business context. And Time to first time value<\/a> is the time taken for them to reach that result.<\/p>\n

Now, when you are setting up your product in their technical environment you may have to do the following:<\/p>\n