{"id":2503,"date":"2023-06-07T10:00:00","date_gmt":"2023-06-07T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/customer-community\/"},"modified":"2026-08-06T10:22:40","modified_gmt":"2026-08-06T10:22:40","slug":"customer-community","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/customer-community\/","title":{"rendered":"5 Ways SaaS Companies Can Drive Growth by Building a Strong Customer Community"},"content":{"rendered":"<div class=\"col-lg-8 ps-lg-4\" id=\"blogcatcontent\">\n<p>For many SaaS companies, building a strong customer community has always been on the top of a to-do list. The task of establishing traction and creating an online customer community could be as overwhelming as it can get. But if you have a word with the top brands with an exceptional community build, they will tell you that this evolution is beautiful but wasn\u2019t easy. So how did they pack a punch?<\/p>\n<p>You work, work, and work to build a customer community platform. You invest in improving the loyalty of the customers until they convert into ardent brand advocates. Further, creating a customer community software around your product would be a plus. Moreover, the long slog to develop will have plausible benefits in the time to come. Note that more interactions make for a more engaged customer base. Here are 5 such battle-tested considerations that will help you grow your community.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Inspire your audience<\/strong><\/li>\n<li><strong>Partake in discussions<\/strong><\/li>\n<li><strong>Pick your Platform<\/strong><\/li>\n<li><strong>Yes to Offline Meets<\/strong><\/li>\n<li><strong>Be approachable<\/strong><\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Inspire your audience\u00a0<\/h2>\n<p>If your product doesn\u2019t do all the talking and doesn\u2019t inspire your target audience, well then it\u2019s no good. Before you delve into investing your efforts and finance into building a community, ensure that your\u00a0customers are happy.<\/p>\n<p>Simply put, the level of\u00a0<a href=\"\/resources\/blog\/customer-satisfaction-vs-customer-delight\/\" rel=\"noreferrer noopener\" target=\"_blank\">customer satisfaction<\/a>\u00a0should be high. If the quotient of customer\u00a0<a href=\"\/resources\/blog\/revealed-7-secrets-to-generate-excellent-customer-stickiness-in-saas\/\" rel=\"noreferrer noopener\" target=\"_blank\">stickiness<\/a>\u00a0shows a green sign, then you are good to go. Having a medium yet contented customer base is better or a gigantic base with a translucent response is better? Pick your choice.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<div>\n<\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Partake in discussions<\/h2>\n<p>It\u2019s easy, a customer joins your community to feel closer to your brand. In customer community services, it is you who has to be a larger contributor to the discussions. So where to begin with?<\/p>\n<p>Start with partaking in regular discussions on your chosen community platform.<\/p>\n<p>If you are getting a good volume of inquiries, respond to it diligently. Or put up a team to deal with that. Solicit feedback and do not leave them unattended. It is your responsibility to make them feel like they too are a part of the process development. Drive the discussion as you own it.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Pick your Platform<\/h2>\n<p>Although there are umpteen community-building software solutions available for you out there. Opt-in for those that keep their communities and\u00a0engagement\u00a0within their domain. For instance, you can choose\u00a0<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/186\/find-and-join-a-linkedin-group?lang=en\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn groups<\/a>\u00a0or\u00a0<a href=\"https:\/\/slack.com\/intl\/en-in\/help\/articles\/205239967-Join-a-channel\" rel=\"noreferrer noopener\" target=\"_blank\">Slack channels<\/a>, to begin with. It is hassle-free to create a group and connect seamlessly.<\/p>\n<p>But, before everything, do your research. There is no right or wrong platform, in particular, for hosting your community. Think of the following: What platforms are your audience most likely to be familiar with? Where do they already have accounts? Where do they go to solve their work-related problems and keep up with industry thought-leadership?<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<div>\n<\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Yes to Offline Meets<\/h2>\n<p>While online communities do serve the purpose, having an offline meet up takes your company to the next level. This could be done by workshops, short meetings, or perhaps a full-blown customer conference.<\/p>\n<p>When you meet your customers in person, this gives room to develop a bond and connect deeper. Nevertheless, this simply could not have replicated in the online medium.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Be approachable<\/h2>\n<p>One of the driving reasons that cut down\u00a0churn, is the feature of approachability. For that, you need to form strong\u00a0<a href=\"https:\/\/www.intercom.com\/blog\/defining-customer-support\/\" rel=\"noreferrer noopener\" target=\"_blank\">customer support<\/a>\u00a0or success reps team. Your customers shouldn\u2019t be intimidated by coming to you with some queries or issues.<\/p>\n<p>Come what may, they should have the ease to speak up to you regardless of the issue they are in to. Build a\u00a0<a href=\"\/resources\/blog\/customer-rapport\/\" rel=\"noreferrer noopener\" target=\"_blank\">customer rapport<\/a>\u00a0and wreathe a closer relationship in the process. Engagement is the key to\u00a0<a href=\"\/customer-success\/\" rel=\"noreferrer noopener\" target=\"_blank\">customer success<\/a>.<\/p>\n<p>Now, what are some of the benefits of the customer community and why is it so fruitful, lets find out.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Benefits of customer community<\/h2>\n<ul class=\"wp-block-list\">\n<li>Ignites Trust: When you continually communicate transparently with your audience, you\u2019ll improve their\u00a0<a href=\"\/resources\/blog\/customer-trust-business-growth\/\" rel=\"noreferrer noopener\" target=\"_blank\">trust<\/a>\u00a0in your brand. When customers run into problems, they\u2019re more likely to give you a chance to resolve them before churning or growing disillusioned.<\/li>\n<li>Imbues\u00a0<a href=\"https:\/\/www.jitbit.com\/news\/customer-advocacy\/\" rel=\"noreferrer noopener\" target=\"_blank\">Advocacy<\/a>: People talk to their peers regarding a product. Nurturing communities will lead to growth in referral marketing\u2014an inherently more trustworthy source for prospects who are interested in your company.<\/li>\n<li>Builds Network: The precise value of a network is a powerful way to build consensus around your solution and bonds between customers that will make your offering much more sticky within an organization.<\/li>\n<\/ul>\n<p>What are the success factors for revamping a customer community? And what are some of the best practices to follow? Dig in.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Best Practices for customer community<\/h2>\n<ul class=\"wp-block-list\">\n<li>Guidelines and Norms: Guidelines prevent anyone from ruining the experience for others. They also clearly state upfront the demarcations to abide by. Keep your guidelines simple to start: No spamming, be kind, be generous, only share relevant content, etc.<\/li>\n<li>Create a habit: Make your community a habit with email, notifications, assignments, making members accountability buddies, etc. Find a way to ingrain your community in their every day (or at least weekly) lives.<\/li>\n<li>Ask for\u00a0<a href=\"\/resources\/blog\/customer-feedback\/\" rel=\"noreferrer noopener\" target=\"_blank\">feedback<\/a>: Touch base with your members regularly to see how they\u2019re doing, what they\u2019re getting out of the community, and how you can improve the\u00a0<a href=\"\/customer-experience\/\" rel=\"noreferrer noopener\" target=\"_blank\">experience<\/a>\u00a0for them. You will see how well this is appreciated and cared for.<\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:20px\"><\/div>\n<h2 class=\"wp-block-heading\">Final Take<\/h2>\n<p>Ultimately, the primary objective for any SaaS company is to create an environment where the brand, customers, and interested parties can come together. This is a useful step to share more information, get to know each other, and create bonds that make your solution stick.<\/p>\n<p>However, a community like this takes time to build.<\/p>\n<p>But when you couple it with some persistence and a strong strategy for enticing customers to join, you can surely cultivate a community that grows your following. Not only that, but you will also see how this fosters loyal customers and keeps your audience coming back for more. Create a community for yourself today and see the magic.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Community is where your customers come together to discuss in detail on your products and services. Here are 5 ideas that will help you engage more.<\/p>\n","protected":false},"author":13,"featured_media":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"5 Ways SaaS Companies Can Drive Growth by Building Strong Customer Communities","_yoast_wpseo_metadesc":"Customer Community is where your customers come together to discuss in detail on your products and services. 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