{"id":2542,"date":"2023-05-15T10:00:00","date_gmt":"2023-05-15T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/saas-email-marketing-examples\/"},"modified":"2026-08-06T10:29:35","modified_gmt":"2026-08-06T10:29:35","slug":"saas-email-marketing-examples","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/saas-email-marketing-examples\/","title":{"rendered":"8 SaaS Business Examples That Excelled in Email Marketing"},"content":{"rendered":"<div class=\"col-lg-8 ps-lg-4\" id=\"blogcatcontent\">\n<p>Email is perhaps the most effective communication channel to get in touch with customers. According to <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">CampaignMonitor<\/a>, well-drafted and interpreted emails generate $38 revenue for every dollar spent, making 3,800% ROI.\u00a0<\/p>\n<p>This goes to show the importance of emails for SaaS companies. With the help of email, you can introduce a new product, send an event reminder, notify customers their order has been shipped, remind them to make payments before the due date, aid their work with your tool by utilizing new features, ask for feedback, etc.\u00a0\u00a0<\/p>\n<p>But still, only sending email per se is not enough to drive profit; you need to pay close attention to email design and content.\u00a0\u00a0<\/p>\n<p>We have discussed some SaaS email marketing examples to help you create visually stunning and powerful email campaigns in this write-up.\u00a0<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:22px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-saas-business-examples-that-excelled-in-email-marketing\">SaaS business examples that excelled in email marketing\u00a0<\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-shopify-s-welcome-email\">1. Shopify\u2019s welcome email\u00a0<\/h3>\n<p><strong>Remember:<\/strong> First impression is the best impression\u2026 and a welcome email does just that for your business\/brand. Your welcome email serves as an opportunity for building a strong base for developing a long-term relationship with your customer. Unfortunately, many businesses lose this brilliant opportunity by sending a bland welcome email. If you want to draft a killer email, take inspiration from Shopify. Shopify sets a great example of an excellent welcome email. The key elements that make Shopify\u2019s welcome email different from the crowd include \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Personalization \u2013 A <a href=\"\/resources\/blog\/customer-success-emails\/\">personalized email<\/a> builds a connection with customers. Even simple personalization like using the name of the receiver instead of terms like \u2018guest,\u2019 \u2018user,\u2019 or \u2018subscriber\u2019 goes a long way in building a trust bond.<\/li>\n<li>Gratitude \u2013 Thanking the customer for subscribing or using your product or service is considered a good email etiquette, and it also sets the tone for a good relationship.<\/li>\n<li>Detailing \u2013 Shopify\u2019s welcome email mentions its product benefits and provides context to its product. Setting clear expectations by detailing at the beginning is good for building a lasting relationship.<\/li>\n<\/ul>\n<p>Shopify has nailed its welcome email with all the right ingredients, and one should take inspiration from it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-monday-s-onboarding-email\">2.\u00a0Monday\u2019s onboarding email\u00a0<\/h3>\n<p>An onboarding email is an email that describes the \u2018how to\u2019 of a product or service. This email shows the new user how to use a product and thus decreases any friction that the user may face in the first time usage. Often onboarding email is clubbed with the welcome email. One of the best examples of a great onboarding email is the onboarding email of Monday.com. The important aspects of the amazing onboarding email of Monday.com include \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Crisp-copy \u2013 A lengthy \u2018how to\u2019 guide can overwhelm any person. Monday.com presents a great example of a crisp copy of an onboarding email. It sends a short and to-the-point onboarding email.<\/li>\n<li>Video explanation \u2013 Video tutorials are not only interesting but also easy to understand. Embedding a video tutorial in the onboarding email is a very good concept that \u00a0Monday.com uses.<\/li>\n<li>Hyperlinks \u2013 Including hyperlinks to the mobile or web apps in the onboarding email is an important element that can increase the <a href=\"\/resources\/blog\/saas-conversion-rate\/\">conversion rate<\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n<p>Monday\u2019s email is very impressive, and an important takeaway is never to leave your customer or just assume that they would figure out a way. Help them figure it out, and even better, provide them with an instructional manual in the format they would like the most.<\/p>\n<div class=\"lazyblock-subscription-Z2qdsm3 wp-block-lazyblock-subscription\">\n<section class=\"bg-light-2 newsletter-sec block_newsletter_sec d-flex mt-5 mb-5\">\n<!--begin container --><\/p>\n<div class=\"container-fluid\">\n<!--begin row --><\/p>\n<div class=\"row\">\n<!--begin col-md-6--><br \/>\n<!--begin col-md-6--><\/p>\n<div class=\"col-md-4 p-0 col-lg-4 text-center\">\n<div class=\"img_box\">\n<picture><source data-srcset=\"\/wp-content\/uploads\/2021\/01\/newsletter-img1-1.png.webp\" type=\"image\/webp\"\/><img class=\"img-fluid perfmatters-lazy\" data-eio=\"p\" data-src=\"http:\/\/www.smartkarrot.com\/wp-content\/uploads\/2021\/01\/newsletter-img1-1.png\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='https:\/\/www.w3.org\/2000\/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C\/svg%3E\"\/><noscript><img class=\"img-fluid\" data-eio=\"p\" decoding=\"async\" src=\"http:\/\/www.smartkarrot.com\/wp-content\/uploads\/2021\/01\/newsletter-img1-1.png\"\/><\/noscript><\/picture>\n<\/div>\n<\/div>\n<div class=\"col-md-8 col-lg-8 text-left align-self-center p-0\">\n<div class=\"blog-banner-content text-center\">\n<h3>Like what you are reading?<br \/>\nSign up for our newsletter                                 <\/h3>\n<p><!--end newsletter_form_box --><\/p>\n<div class=\"single_line_newsletter_box\">\n<div class=\"wpcf7 no-js\" data-wpcf7-id=\"5771\" dir=\"ltr\" id=\"wpcf7-f5771-o1\" lang=\"en-US\">\n<div class=\"screen-reader-response\">\n<p aria-atomic=\"true\" aria-live=\"polite\" role=\"status\">\n<ul><\/ul>\n<\/p>\n<\/div>\n<form action=\"\/resources\/blog\/saas-email-marketing-examples\/#wpcf7-f5771-o1\" aria-label=\"Contact form\" class=\"wpcf7-form init mailchimp-ext-0.5.72\" data-status=\"init\" method=\"post\" novalidate=\"novalidate\">\n<div style=\"display: none;\">\n<input name=\"_wpcf7\" type=\"hidden\" value=\"5771\"\/><br \/>\n<input name=\"_wpcf7_version\" type=\"hidden\" value=\"6.0.5\"\/><br \/>\n<input name=\"_wpcf7_locale\" type=\"hidden\" value=\"en_US\"\/><br \/>\n<input name=\"_wpcf7_unit_tag\" type=\"hidden\" value=\"wpcf7-f5771-o1\"\/><br \/>\n<input name=\"_wpcf7_container_post\" type=\"hidden\" value=\"0\"\/><br \/>\n<input name=\"_wpcf7_posted_data_hash\" type=\"hidden\" value=\"\"\/><br \/>\n<input name=\"_wpcf7_recaptcha_response\" type=\"hidden\" value=\"\"\/>\n<\/div>\n<p><span class=\"use-floating-validation-tip\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input aria-invalid=\"false\" aria-required=\"true\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"mailster-email-1\" maxlength=\"400\" name=\"Email\" placeholder=\"Enter your email\" size=\"40\" type=\"email\" value=\"\"\/><\/span><\/span><input class=\"wpcf7-form-control wpcf7-submit has-spinner submit-button button btn btn_button border-0 h_3 p-3 px-5\" id=\"submitFormButton\" type=\"submit\" value=\"Subscribe\"\/>\n<\/p>\n<div style=\"display:none;\">\n<p><input class=\"none\" name=\"Ad Campaign\" type=\"text\" value=\"\"\/><input class=\"none\" name=\"Ad Source\" type=\"text\" value=\"\"\/><input class=\"none\" name=\"Ad Medium\" type=\"text\" value=\"\"\/><input class=\"none\" name=\"Ad Keyword\" type=\"text\" value=\"NL Subscription,Blog,\"\/><input class=\"none\" name=\"utm_content\" type=\"text\" value=\"\"\/><input class=\"none\" name=\"Ad Referrer URL\" type=\"text\" value=\"\"\/><input class=\"none\" id=\"cf_form_submission_url\" name=\"handl_url\" type=\"text\" value=\"\/resources\/blog\/saas-email-marketing-examples\/\"\/><input class=\"none\" id=\"gclid\" name=\"gclid\" type=\"text\" value=\"\"\/>\n<\/p>\n<\/div>\n<div aria-hidden=\"true\" class=\"wpcf7-response-output\"><\/div>\n<p style=\"display: none !important\"><span class=\"wpcf7-form-control-wrap referer-page\"><input aria-invalid=\"false\" class=\"wpcf7-form-control wpcf7-text referer-page\" data-value=\"https:\/\/Direct%20Visit\" name=\"referer-page\" type=\"hidden\" value=\"https:\/\/Direct%20Visit\"\/><\/span><\/p>\n<p><!-- Chimpmatic extension by Renzo Johnson -->\n<\/p>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<p><!--end newsletter_form_box --><br \/>\n<!--end benefits -->\n<\/p>\n<\/div>\n<p><!--end col-md-6-->\n<\/p>\n<\/div>\n<p><!--end row -->\n<\/p>\n<\/div>\n<p><!--end container -->\n<\/p>\n<\/section>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-3-weblium-s-promotional-email\">3.\u00a0Weblium\u2019s\u00a0promotional email\u00a0<\/h3>\n<p>Promotional emails are not a rare thing. Our inboxes are bombarded with promotional emails every single day. Every SaaS company invests a significant amount of its marketing budget in email marketing. But, most of them commit the mistake of creating and sending \u2018irrelevant\u2019 promotional emails that ruin the whole idea of a promotional email.\u00a0 Weblium\u2019s promotional emails are one of the best examples of promotional emails in email marketing. The main features of Weblium\u2019s promotional email that we can point out includes \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Relevance \u2013 The promotional emails must always be relevant and specific. If your promotional email is not relevant to the receiver, it won\u2019t serve any purpose.<\/li>\n<li>Freebies \u2013 Promotional emails that provide something for \u2018free\u2019 are considered the best. This can be something that adds to the knowledge of your audience or an offer to provide something for free.<\/li>\n<li>Balanced ratio \u2013 Promotional emails need variety so that the receiver does not get bored. Weblium sets a great example by maintaining a balanced ratio of knowledge-based and promotional emails. For every promotional email, it sends three emails that impart some knowledge to the customers.<\/li>\n<li>Focused \u2013 Instead of sending emails to just about anyone, businesses need to be focused on <a href=\"https:\/\/pearllemonleads.com\/how-to-generate-sales-leads\/\">high intent leads<\/a>. Weblium does exactly that.<\/li>\n<\/ul>\n<p>Now, there are a few things that you need to keep in mind when sending out promotional emails. Give them a touch of personalization and also make sure that you don\u2019t overdo it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-chanty-s-emails-that-activate-inactive-users\">4. Chanty\u2019s emails that activate inactive users\u00a0<\/h3>\n<p>Every business will have subscribers that mostly remain inactive. Many businesses make the mistake of abandoning such inactive users. Instead of abandoning such contacts, Chanty runs targeted campaigns to encourage such users to be active and come back to the product. Chanty\u2019s targeted emails to activate inactive users are an excellent example of email marketing. Takeaways from Chanty\u2019s <a href=\"https:\/\/www.superoffice.com\/blog\/email-marketing-strategy\/\">email marketing strategies<\/a> for other SaaS businesses include \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Do not abandon users \u2013 Chanty\u2019s email marketing campaigns clearly \u00a0indicates that businesses should never abandon inactive users. Instead, they should try their best to encourage such users to come back to their product.<\/li>\n<li>Categorize users \u2013 Not all users are the same. Different categories of users require different approaches or treatments. Businesses should not only know their \u2018high engagement users\u2019 but also categorize the \u2018low engagement\u2019 users and plan things accordingly.<\/li>\n<li>Nurture your audience \u2013 Chanty sets a great example of nurturing the audience of the business and encouraging them to be more active with the business\u2019s product.\u00a0<\/li>\n<\/ul>\n<p>Remember, they may be inactive users\/subscribers now, but you have their emails, and this means that they were interested in you at some point. It would help if you nurtured them in the right way to become active again.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-userpilot-s-and-zoho-s-emails-that-demand-feedbacks-to-improve-cx\">5.\u00a0Userpilot\u2019s\u00a0and Zoho\u2019s emails that demand feedbacks to improve CX\u00a0<\/h3>\n<p>The best way to <a href=\"\/resources\/blog\/5-steps-to-radically-improve-customer-experience\/\">improve customer experience<\/a> (CX) is to get feedback from customers. When you get quality feedback on your SaaS product, you can use it to improve your product and thus the customer experience. Asking for feedback also helps businesses to categorize their users, such as passives, detractors, and promoters. All these categories of users are important. While promoters are your loyal customers who can help you upsell your products in various ways detractors and passives help you find blind spots in your product.\u00a0 Businesses like Userpilot and Zoho set a good example by sending emails that demand feedbacks to improve their customer experience. The feedback demanding <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\">email marketing<\/a> campaigns provide benefits like \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Establishing <a href=\"\/resources\/blog\/saas-value-proposition\/\">value proposition<\/a> \u2013 These emails reaffirms the value that the business brings to the customers.<\/li>\n<li>Encourage customers totake action \u2013 Feedback demanding emails of Userpilot and Zoho encourage the audience to take a positive step by rewarding them for taking action as required by the company. \u00a0<\/li>\n<\/ul>\n<p>Want to improve your offering? Talk to your customers and ask them what they want better. This would be a great way to interact and stay in touch with them.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-basecamp-s-emails-sent-at-the-end-of-a-free-trial\">6.\u00a0Basecamp\u2019s emails sent at the end of a free trial\u00a0<\/h3>\n<p>People who take a free trial of any SaaS product are the prospective buyers of that product. They only need to be encouraged to take the paid subscription so that they feel that they are getting value for their money. Businesses that do not communicate at the end of the free trial of their SaaS product lose their prospective buyers. Basecamp sets a very good example of email marketing through its email sent at the end of the free trial. This email basically focuses on \u2013 creating <a href=\"\/resources\/blog\/customer-trust-business-growth\/\">trust for the customer<\/a> and clearing doubts of the customers. When these two aspects are taken care of prospective customers are most likely to convert into paying customers.\u00a0 Key takeaways from Basecamp\u2019s strategy includes \u2013<\/p>\n<ul class=\"wp-block-list\">\n<li>Nurturing prospective customers \u2013 People using free trials are prospective customers that need to be nurtured. And, basecamp\u2019s email sent at the end of free trials does exactly that.<\/li>\n<li>Explaining the benefits of paid subscription \u2013 Emails sent at the end of free trials must explain what extra benefits customers can expect from the paid subscription.<\/li>\n<li>Giving assurance for data safety \u2013 In today\u2019s time, data privacy is a big concern. So, the email asking people to take a subscription must assure them of the safety of their data.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-7-paperflite-s-newsletters-publication\">7. Paperflite\u2019s\u00a0newsletters publication\u00a0<\/h3>\n<p>One of the important but often ignored email marketing strategies by SaaS companies includes newsletter publication. One of the most interesting things about email marketing is that you do not need to worry about keywords and <a href=\"https:\/\/www.mageplaza.com\/blog\/what-seo.html\">SEO<\/a>. You are only required to create quality content for your business niche, and you can establish yourself as the thought leader of your industry. Businesses like Paperflite have earned loyal fans instead of normal subscribers due to their email marketing strategy based on newsletter publication. If you can create quality content for your target audience regularly, your business can also leverage the benefit of email marketing through newsletter publications.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-zapier-s-updates-digest-email\">8. Zapier\u2019s updates\/digest email\u00a0<\/h3>\n<p>Digest or updated emails are intended to inform any relevant updates or news about the company. Many companies use this strategy to stay connected with their audience by sharing updates. These emails can also be used to keep in touch with investors and to share news and achievements of the company with employees. Zapier uses the updates and digests emails to keep its customers as well as employees updated. It gives the recipient the option to read the updates in detail with a clickable button in the email. They also personalize their emails for the subscribers. \u00a0<\/p>\n<p>Updating customers from time to time and letting them know that you wanted them to know about the new changes is a great way to let them know that you care.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:26px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion\u00a0<\/h2>\n<p><strong>Please keep this in mind:\u00a0<\/strong>Email marketing is not one size fits all. It takes lots of iterations to find the right fit. Keep testing your email messages and subject lines to check the overall engagement level and sales. This will help you create a solid brand value for your SaaS.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is perhaps the oldest mode of communicating with your customers. In this write-up, we discuss some SaaS business examples that excelled in email marketing.<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"8 SaaS Business Examples That Excelled in Email Marketing","_yoast_wpseo_metadesc":"Email marketing is perhaps the oldest mode of communicating with your customers. In this write-up, we discuss some SaaS business examples that excelled in email marketing.","footnotes":""},"blog-category":[22],"class_list":["post-2542","blog","type-blog","status-publish","format-standard","hentry","blog-category-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 SaaS Business Examples That Excelled in Email Marketing<\/title>\n<meta name=\"description\" content=\"Email marketing is perhaps the oldest mode of communicating with your customers. 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