{"id":2546,"date":"2023-05-05T10:00:00","date_gmt":"2023-05-05T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/first-100-customers\/"},"modified":"2026-08-06T10:22:41","modified_gmt":"2026-08-06T10:22:41","slug":"first-100-customers","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/first-100-customers\/","title":{"rendered":"How to Get the First 100 Customers for Your B2B SaaS Company in 2023"},"content":{"rendered":"
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90%. That\u2019s the rate of failure<\/a> for the startups during their initial years. The challenge of acquiring its first 100 customers is something that every startup has to face. They don\u2019t know if the product they are offering has any value until they start generating revenues.<\/p>\n

Acquiring the first cohort of customers is often more challenging than the later ones. You don\u2019t have any data to start from. You don\u2019t have any customer segments where your product has been a hit. Nor do you know the attributes of your right customers<\/a> who would stay with you for the long term.<\/p>\n

It\u2019s a completely blank canvas on which you have to start from scratch. You are on your own to create and implement strategies that may or may not work in your niche. But then you wonder if there is any list of foolproof strategies that you can implement in your company? Well, the answer is yes and no.<\/p>\n

Yes, because there are myriads of solutions you would get to fetch new customers. There\u2019s no dearth of that knowledge. No, because not all of them would be suitable in your context. Hence, you have to be your own judge to decide what works and doesn\u2019t work for you.<\/p>\n

Keeping the same context in mind, let\u2019s look at some ways through which you can generate leads<\/a> and acquire the first 100 customers for your SaaS business.<\/p>\n

#1 Start with your network<\/h2>\n

The best way to know if your product is worth buying for a customer is through your existing network. You must start with building a Minimum Viable Product (MVP)<\/a> and send it across to your network for trials. If you are building a product for a niche then chances are that you know many people in that niche.<\/p>\n

Try sending your MVP to them to collect the initial feedback. Then work on those customer feedback<\/a> before you finally launch your product. Chances are high that the first set of customers would be from your network itself. Once you acquire them, it is time you must start looking beyond for more customers.<\/p>\n

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