{"id":2670,"date":"2022-09-30T10:00:00","date_gmt":"2022-09-30T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/5-great-account-manager-training-online-resources\/"},"modified":"2026-08-06T10:29:59","modified_gmt":"2026-08-06T10:29:59","slug":"5-great-account-manager-training-online-resources","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/5-great-account-manager-training-online-resources\/","title":{"rendered":"5 Great Account Manager Training Online Resources"},"content":{"rendered":"<div class=\"col-lg-8 ps-lg-4\" id=\"blogcatcontent\">\n<p>Has your\u00a0mind been pondering around these questions like \u2013 \u2018What skills are the top account management companies looking for\u2019? Are they even looking for\u00a0account managers to hire? If yes, then probably you are one of the thousands of account managers out there who are stuck on the same stumbling block and seeking the\u00a0right assistance. But, today\u2019s your\u00a0day. Let\u2019s see how you can benefit from the best account manager\u00a0training available online.\u00a0<\/p>\n<p><strong><em>As per\u00a0<\/em><\/strong><a href=\"https:\/\/www.salesguard.com\/news\/top-b2b-commercial-executives-reorganizing-the-b2b-sales-force-and-moving-closer-to-our-customers-have-been-our-most-important-actions-in-order-to-increase-sales\" rel=\"noreferrer noopener\" target=\"_blank\"><strong><em>Safe Guard\u2019s Commercial Executive survey<\/em><\/strong><\/a><strong><em>\u00a0of 2016-2017- \u201cThe most successful account managers are\u00a0relationship builders with a well-structured approach to managing their\u00a0accounts.\u201d<\/em><\/strong>\u00a0<\/p>\n<p>But before we delve into digging some of the best account manager training online resources, let\u2019s do some brush up. It is vital to know the basics about account management, who is an account manager and how to become one. Is it stressful or real easy-peasy and what are the skills set that one should carry. Let\u2019s get started. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-who-is-a-good-account-manager\">Who is a good Account Manager?<\/h3>\n<p>A good account manager is the one who takes the responsibility for managing the relationship with the prospects of the organization. He\/she also bridges and fills the gap between the customer service and sales team. As an account manager who should be able to serve both your customers and your organization, unbiased, and rolling out benefits for both the parties. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-why-is-an-account-manager-important\">Why is an account manager important?<\/h3>\n<p>In a way, an account manager plays a significant role in augmenting the revenue and sales of a company. Without a strong account manager in place, there is every chance to pull in more churn. He\/she is the one who has the ability to generate massive leads for upselling and cross-sell opportunities. How big is the importance of an account manager, let us see:<\/p>\n<ul>\n<li>Removes accounts from risk: An account manager is the first person to know if an account is getting closer to churn. They have the power to pull back a nearly churned away client to a loyal advocate. <\/li>\n<li>Initiates upsell and cross-sell opportunities:  He\/she gives <a href=\"\/up-sell-cross-sell\/\" rel=\"noreferrer noopener\" target=\"_blank\">upsell and cross-sell<\/a> campaigns a notch up. Further, he relies on utilization rates, targeting engagement on key decision-makers, and uptakes numbers within an account.<\/li>\n<li>Customizes account management process: A good account manager assesses your current account management process. Further, he guides you from doing the worse or at least saving you a fortune.<\/li>\n<li>Unearths account opportunities: One of the most crucial functions of an account manager is to generate leads for the company and bring in more account discoveries. <\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-skills-do-you-need-to-be-an-account-manager\">What skills do you need to be an account manager?<\/h3>\n<ul>\n<li>Accountability Skills: Well, to begin with, you must inculcate the values of\u00a0account management\u00a0or accountability, as they say. This role demands of you to take care of the accounts, preferably within the SaaS industries. <\/li>\n<li>Communication\/People Skills: As your work primarily constitutes of relation-building with your clients, it is vital for you to hear them out and understand their pain points. <\/li>\n<li>Management Skills: You need to have good management skills as you are the primary interface for the client with product management\u00a0and technical support. Be it affixing technical issues, or escalation of critical product issues whenever required.\u00a0<\/li>\n<\/ul>\n<p>You don\u2019t need to think of the box to find a solution when it lies\u00a0right in front of you.\u00a0Right from the soft account management skills to data and from\u00a0relationships to distribution. Here are the finest 5 account manager\u00a0training online\u00a0resources which will take your\u00a0accounting skills to new heights. Be it entrepreneurial creativity, or\u00a0leadership skills, these account management courses are going to take care of every minute thing.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-richardson-s-prosperous-account-strategy-training-program\">1. Richardson\u2019s Prosperous Account Strategy Training\u00a0<a href=\"https:\/\/www.richardson.com\/sales-training-programs\/account-management-training\/\" rel=\"noreferrer noopener\" target=\"_blank\">Program<\/a>\u00a0<\/h2>\n<p>Account management often has to be customer-centric and\u00a0Richardson\u2019s Prosperous Account Strategy Program hits the nail on its head. This program offers an approach that is more concerned about the client and how to deal with them. It talks about identifying the priority customers, capturing and analyzing important information from those accounts.\u00a0<\/p>\n<p>The program also gives a detailed overview of developing a strategy to expand and grow existing customer\u00a0relationships. This helps in propelling customer\u00a0retention benefits. The training focuses on creating value and finding the exact way out so that the strategies can benefit both. The customer\u00a0as well as the business.\u00a0\u00a0<\/p>\n<p>Richardson\u2019s approach stands on the following parameters:\u00a0\u00a0<\/p>\n<ul>\n<li>Momentum Methodology to assess a customer\u00a0relationship, and develop and execute strategic account management best practices.\u00a0<\/li>\n<li>Analyze the account information and develop plans that improve profitability and align with customer\u2019s goals.\u00a0<\/li>\n<li>Knowledge of supporting tools for\u00a0grabbing better\u00a0insights into the hidden details of the data obtained that is critical for\u00a0sale.\u00a0<\/li>\n<\/ul>\n<p>The training program is a comprehensive offering that utilizes digital learning platforms, online assessments, workshops, mastery tools, etc methods to deliver\u00a0the best.\u00a0<\/p>\n<p>To know more about this training program and its benefits in detail, find the\u00a0<a href=\"https:\/\/www.richardson.com\/download\/collaborative-account-development-program-brochure\/\" rel=\"noreferrer noopener\" target=\"_blank\">brochure<\/a>\u00a0provided by\u00a0Richardson.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-lamp-account-management-training\">2. LAMP Account Management <a href=\"https:\/\/www.millerheimangroup.com\/in\/training\/account-management\/large-account-management-process-lamp\/\" rel=\"noreferrer noopener\" target=\"_blank\">Training<\/a>\u00a0<\/h2>\n<p>Account managers often need to develop long-term\u00a0roadmaps for\u00a0their\u00a0most important clients. To facilitate this, Miller\u00a0Heiman Group, a pioneer\u00a0in the sales and services world, has created the Large Account Management Process (LAMP) Training Program. <\/p>\n<p>Further, this program focuses primarily on the planning and management of customer\u00a0relationships backed by flawless strategies. Also, the program trains the professionals and organizations on building actionable account management plans for\u00a0customer\u00a0success.\u00a0<\/p>\n<ul>\n<li>With a futuristic vision, the account management training program helps you create a long-term customer\u00a0success plan.\u00a0<\/li>\n<li>The training focuses on identifying and segmenting overwhelming accounts into bundles of easy-to-handle accounts, thus improving the account organization and increasing clarity.\u00a0<\/li>\n<li>It enables the account manager training\u00a0with tools and plans to protect the existing accounts and forecast any threats or\u00a0customer\u00a0churn and take decisions accordingly.\u00a0<\/li>\n<li>Strengthening customer\u00a0relationships is an important part of account management for\u00a0customer\u00a0success. Moreover, the training helps you develop\u00a0robust plans for\u00a0strategic account management with increasing\u00a0retention and growth.<\/li>\n<\/ul>\n<p>This is an instructor-led training that is delivered by industry leaders with a hands-on approach for\u00a0account management professionals and sales leaders.\u00a0<\/p>\n<p><strong><em>Around<\/em><\/strong><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/position-sales-teams-to-grow-accounts-not-just-retain-them\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong><em>\u00a088% of the account managers<\/em><\/strong><\/a><strong><em>\u00a0believe that providing above-and-beyond customer\u00a0services is the surest way to drive growth, but it isn\u2019t.<\/em><\/strong>\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-key-account-management-training-by-rain-group\">3. Key Account Management Training by\u00a0<a href=\"https:\/\/www.rainsalestraining.com\/sales-training-programs\/key-account-management\" rel=\"noreferrer noopener\" target=\"_blank\">RAIN Group<\/a>\u00a0<\/h2>\n<p>Account managers face a very common dilemma \u2013 choose between customer\u00a0acquisition and customer\u00a0retention. Here\u2019s\u00a0RAIN Group solving that for\u00a0you. Also, the\u00a0RAIN Group Key Account Management training helps you identify accounts with the greatest potential for\u00a0revenue growth. Moreover, it assists you in protecting those customers from the churn. It explains you can ensure continuous sales from existing accounts and spend an adequate amount on customer\u00a0acquisition as well.\u00a0\u00a0<\/p>\n<p>According to\u00a0RAIN Group, the top performers in account management were not only able to drive annual\u00a0revenue growth of 20% but also facilitate customer\u00a0satisfaction. This leads to a two-way growth that a company would never\u00a0deny to. Thus, the training program stresses on four\u00a0parameters of account management:\u00a0<\/p>\n<ul>\n<li>People: Collaborate with different professionals and build processes.\u00a0<\/li>\n<li>Process: Develop initiatives and agendas that add value.\u00a0<\/li>\n<li>Plan:\u00a0Rigorous plan backed by quality-thinking.\u00a0<\/li>\n<li>Execution: Accountability of action plans is testified when it delivers\u00a0results.\u00a0<\/li>\n<\/ul>\n<p>To understand their\u00a0idea in detail, download their\u00a0<a href=\"https:\/\/www.rainsalestraining.com\/hubfs\/PDFs\/Key_Account_Management.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">program overview<\/a>.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-sam-training-by-sama-academy\">4. SAM Training by SAMA\u00a0Academy\u00a0<\/h2>\n<p>The Strategic Accounts Management Academy is a leader\u00a0in Strategic Account Management Training, as the name itself suggests. Moreover, they deliver\u00a0a variety of skills, tools, and key strategies for\u00a0account managers through their\u00a0various certification programs, training options, and online account manager training.\u00a0\u00a0<\/p>\n<p>What\u2019s unique about their\u00a0approach is that they make the professional go through an Individual Competency Assessment, obtain the\u00a0result and then use those insights to draft an individualized training program for\u00a0the person. Thus, with SAMA\u2019s training, you can:\u00a0<\/p>\n<ul>\n<li>Learn and apply the best practices to propel customer\u00a0success.\u00a0<\/li>\n<li>Emphasize and work on your\u00a0own competency gaps.\u00a0<\/li>\n<li>Gain knowledge about indispensable tools that can help in strategic account management.\u00a0<\/li>\n<li>Access top-notch training\u00a0resources to elevate your\u00a0learning.\u00a0<\/li>\n<li>Gain networking opportunities within and outside the industry.\u00a0<\/li>\n<\/ul>\n<p>Apart from training, SAMA\u2019s Strategic Account Manager\u00a0Certification program tests a professional on the highest standards on account management. Further, it judges your\u00a0professional capabilities and provides you with the skill\u00a0set. And gives you the confidence to nourish a strong customer\u00a0base for\u00a0your\u00a0organization.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-account-management-training-by-factor8\">5. Account Management Training by\u00a0<a href=\"https:\/\/factor8.com\/account-management-training\/\" rel=\"noreferrer noopener\" target=\"_blank\">Factor8<\/a>\u00a0<\/h2>\n<p>In 2020, the <a href=\"\/resources\/blog\/5-secrets-to-creating-account-manager-job-description\/\">account managers<\/a> are expected to work on a wide array of customer\u00a0aspects. This includes managing account growth, account\u00a0retention, ensuring product\/service penetration and driving profitability. Further, keeping all these\u00a0responsibilities in mind, Factor8 has produced a three-level account management training program. This can help managers qualify their\u00a0accounts quickly and propose better\u00a0policies to\u00a0revenue-producing clients.\u00a0\u00a0<\/p>\n<p>The Factor8 approach to account management training encompasses three levels:\u00a0<\/p>\n<ul>\n<li>First, Level 1: Investing adequate attention on the foundation of account management to leverage a pipeline full of new categories or\u00a0products and services.\u00a0<\/li>\n<li>Second, Level 2: Instilling a sense of customer\u00a0mindset to improve the close percentage, and accelerate pipeline velocity.\u00a0<\/li>\n<li>Third, Level 3: Enabling the trainee to visualize account growth and forecast customer\u00a0lifetime, as well as\u00a0reactivate the lost accounts.\u00a0\u00a0<\/li>\n<\/ul>\n<p>Factor8 boasts of interactive and\u00a0real-time training sessions that can be accessed immediately. Check this training program out now!\u00a0<\/p>\n<h2 class=\"wp-block-heading\">6. Account Management Training by Apex Learning<\/h2>\n<p>Account management skills are crucial if you want to see a major increase in your sales career. Therefore, if you have ever thought about working as a key account manager, this account management course is for you!<\/p>\n<p>Building long-term strategic connections with the company\u2019s largest clients is account management\u2019s responsibility. This role calls for a diverse range of skills, from closing sales and cultivating relationships to strategic planning and cross-functional leadership.<\/p>\n<p>Thanks to this account manager training, you will be able to manage clients on an ongoing basis and deal with difficulties including over-servicing, reacting to project change, keeping, and increasing clients, and much more. Along with this Account Management course, you will receive ten premium courses, an original hardcopy, 11 PDF certificates (for the main course plus the additional courses), and a student ID card.<\/p>\n<p>Enroll in account management training immediately and use Apex Learning\u2019s first-rate account management training topics to advance your career.<\/p>\n<h2 class=\"wp-block-heading\">7. Account Management Training by Inspire London College Ltd<\/h2>\n<p>The study of accounting and finance is one of the most valued academic fields. Because most students want to pursue an accounting career, there is a greater demand for accounting courses in the UK. Because professional accountants are in high demand for managing finances and accounts, the success of every business heavily depends on its accounting department.<\/p>\n<p>Inspire London College created this online accounting and finance diploma with the high demand from employers in mind. It will give students a thorough introduction to the fundamental accounting and finance ideas. In this course, the various roles accountants play are also discussed, along with the importance of accounting in contemporary businesses.<\/p>\n<p>This accounts management diploma in accounting and finance will be extremely useful if you want to become an account manager. Learn account management skills and understand how accounts are handled in contemporary businesses.<\/p>\n<p>To make it easier for students, this account management course is divided into modules and sub-modules based on a higher level. You will gain knowledge of fundamental bookkeeping techniques, account management, and recordkeeping. You will also gain knowledge of account management\u2019s budget, financial reports, understanding of profit and loss, recording of business transactions in accounts, crisis management, and other topics.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts <\/h2>\n<p>Further, apart from these above-mentioned programs, there are plenty of online courses and training on account management available on online learning platforms. Some of them include\u00a0<a href=\"https:\/\/www.udemy.com\/course\/account-management-101-tactics-for-partner-success\/\" rel=\"noreferrer noopener\" target=\"_blank\">Udemy<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.coursera.org\/learn\/account-management\" rel=\"noreferrer noopener\" target=\"_blank\">Coursera<\/a>. <\/p>\n<p>Other\u00a0worthwhile\u00a0resources like\u00a0<a href=\"https:\/\/a4kam.org\/\" rel=\"noreferrer noopener\" target=\"_blank\">The Association for\u00a0Key Account Management<\/a>,\u00a0<a href=\"https:\/\/powering.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Powering<\/a>,\u00a0<a href=\"https:\/\/www.louisecollinsassociates.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Louise Collins Associates<\/a>, and\u00a0<a href=\"https:\/\/performancemethods.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">PMI<\/a>\u00a0cater\u00a0to various aspects of account management and can be very advantageous to use.\u00a0<\/p>\n<p>So, spend your\u00a0time wisely and assimilate the industry\u2019s best <a href=\"https:\/\/www.lessaccounting.com\/ecommerce-accounting-software\/\" rel=\"noreferrer noopener\" target=\"_blank\">accounting skills<\/a> for\u00a0your\u00a0own good.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\">You May Also Like<\/h2>\n<p>Looking for a Great Account Manager Resume? Here You Are! \u2013 Have an interview? Read on to know how should your resume look like. <\/p>\n<p><a href=\"Revealed: Top 7 SaaS account management best practices for Zero Churn!\">Revealed: Top 7 SaaS account management best practices for Zero Churn!<\/a> \u2013 Gig in to know about the best practices for securing your account from the churn. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dig into some of the finest 5 account manager training online resources which will take your accounting skills to the new heights. Read on to explore.<\/p>\n","protected":false},"author":2,"featured_media":2669,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"5 Great Account Manager Training Online Resources","_yoast_wpseo_metadesc":"Dig into some of the finest 5 account manager training online resources which will take your accounting skills to the new heights. 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