{"id":2708,"date":"2021-03-31T10:00:00","date_gmt":"2021-03-31T10:00:00","guid":{"rendered":"http:\/\/138.197.200.24\/resources\/blog\/app-analytics-and-the-science-of-users-digital-body-language\/"},"modified":"2026-08-06T10:29:36","modified_gmt":"2026-08-06T10:29:36","slug":"app-analytics-and-the-science-of-users-digital-body-language","status":"publish","type":"blog","link":"https:\/\/www.smartkarrot.com\/resources\/blog\/app-analytics-and-the-science-of-users-digital-body-language\/","title":{"rendered":"App Analytics And The Science Of Users\u2019 Digital Body Language"},"content":{"rendered":"
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Introduction <\/h2>\n

Modern-day retail has evolved from the erstwhile physical outlets to contemporary digital platforms<\/a>. Proof of this can be found in the fact<\/a> that out of the 53% of US internet users who research online for products or services, 34% purchase them through online platforms while 19% purchase from a physical store. This shows the predominance of digital in the retail sector. <\/p>\n

However, even though retail marketing has taken a digital turn with new processes such as paid search, affiliate, and more recently, multi-channel marketing, there hasn\u2019t been an equivalent shift in the performance metrics to measure the results. Instead of evolving to measure the changing digital footprints like user behavior and shopping trends; the primary KPI \u2013 conversion \u2013 has still remained a constant. <\/p>\n

A good indicator of this is the fact<\/a> that the conversion rate has remained static at about 3% for 20 years. The problem arises because your performance is still measured solely by user conversion rather than including \u201cuser experience\u201d <\/em>as a part of it. The obstacle in this approach is that conversion fails to convey anything about the user experience whereas today engagement is heavily dependent on user experience. <\/p>\n

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Moreover, the absence of conversion is not necessarily an indicator of bad user experience. For example, if a user views a product on your app and then purchases it from your physical store, it can be considered a positive experience since it ended up with a sale. <\/p>\n

However, simply trying to define this from an online conversion approach will show this as a negative conversion because there wasn\u2019t any online purchase. <\/p>\n

Thus the need is to see conversion, not as a single action but rather as a journey, of which experience is a critical part. To gather cumulative data on the user experience, it\u2019s important to analyze what the users were trying to achieve and how \u2013 essentially their behavior and intent. This is where the digital body language<\/strong> comes in.<\/p>\n

The entire process of using the science of a user\u2019s digital body language starts from considering conversion as a journey, as mentioned above. This will help you to form goals and analyze if the user\u2019s experiences match these goals or not. <\/p>\n

Based on the user\u2019s digital body language throughout the journey, you can evaluate their experience and find the areas for improvement. By tapping into the user\u2019s digital language, you can create a better experience for them and drive revenue for your company. \u00a0\u00a0\u00a0<\/p>\n

Before we delve deeper into this, let\u2019s understand what user body language means. <\/p>\n

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Defining Digital Body Language<\/h3>\n

As per studies<\/a>, 70% of all communication between people is nonverbal. With the rise of virtual platforms, this communication trend has become more predominant. This makes understanding a user\u2019s digital body language a necessity. <\/p>\n

Digital body language combines all the digital gestures and signals of users which can help companies understand their behavior and intent. During face-to-face interactions, it\u2019s easy to observe and analyze the non-verbal cues such as facial expressions, gestures, tone of voice, etc. Similarly, in the case of online interactions, the digital body language such as a mouse click, hovering, or a page bounce is a key to analyzing user behavior. <\/p>\n

With the help of user experience analytics<\/a> \u2013 that combine both data and cognitive intelligence \u2013 it\u2019s possible to get better insights about each and every user\u2019s digital interaction. These insights can help companies to deliver better experiences and get better results. <\/p>\n

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Understanding Digital Body Language <\/h3>\n

The attempts to understand a user\u2019s digital body language have been carried out for a long time. Unfortunately, most of these attempts are limited by their lack of context. Just trying to make assumptions about the user from past data will not help you get the most accurate insights. <\/p>\n

Keeping a consistent track of your customer\u2019s actions on the website as they interact and modifying your decisions will help you stay abreast of their changing needs. <\/p>\n

You can follow these simple steps to implement a strategy for gathering data from your users\u2019 digital body language: <\/p>\n