The SmartKarrot Story
We Are In This Business Because We Are Passionate About Success.
Too Generic ? Read On…
An organization is successful once it is consistent in doing two simple things – Taking care of its customers and taking care of its employees.
SmartKarrot started as an automated engagement layer for digital products and platforms. As the customer use cases began to emerge – we saw that for the subscription based businesses
- The product needs to be consistently used and value showcased
- The customer experience managed and improved and
- Day-day customer operations made efficient and scalable.
CRMs and CRM-oriented current tools struggle to do justice to these today. Siloed usage of multiple tools also do not work. There is lots of vendor and consultant talk about actions and outcomes but very few practice what they preach.
We want to change that..
....We feel this area will see a lot of innovation and growth and are motivated and inspired to be at the helm of driving that growth and change.
As our founders, Prithwi and Arnab scaled, grew and successfully exited their prior organization (a healthcare technology firm valued at $250M+), their common belief of genuinely building an organization focused on customer and employee success is what led to SmartKarrot being founded.
Every business promises a “Karrot” to its customers but one needs to be “Smart” in being able to create and showcase that value (Karrot) effectively and at scale.
Thanks for visiting us. We would love to connect and share the passion!
A Growing Global Team
Prithwi is passionate about value – value to customers and value to employees. In his prior role as President of the technology business, he grew his business unit over 30 times focusing on retention, engagement and value. At SmartKarrot, in addition to leading the organization, Prithwi wears the hat of being the “Chief Success Partner” for customers and the SmartKarrot team.
Prithwi Dasgupta
Founder & CEO
As an entrepreneur, Arnab spent over 20 years handling design & development on latest technologies. In his prior role as Co-founder & CIO of a US healthcare tech organization he was responsible for all technology R&D strongly intertwining with clients’ business needs.
Arnab Chatterjee
Founder & Chief Product Officer
Ritesh has over 20 years of experience collaborating with customers and adding value to their organizations. In his prior role as head of healthcare practice for a high growth US healthcare tech organization he built a centralized consulting team to drive customer centric delivery.
Ritesh Kaul
Customer Success Officer
Anshi has over 12 years of experience in demand generation, digital marketing, and managing global teams. In her prior role as head of marketing operations for a high growth US healthcare tech organization she transformed marketing from cost to revenue center.
Anshi Bhadoria
Director, Marketing
Surojit has over 15 years of experience in quality and implementations. He is a promoter of an extremely light and efficient Agile process to fit business needs. In his prior role as product owner, he built a robust product in a very short span of time.
Surojit Ain
Director, Quality &
Implementation
Rohan has over 11 years of experience in client services, marketing and hospitality field. Previously, he was head of digital marketing for a hi-tech mobile application. Rohan is driven by new challenges and the possibility of making an impact on individuals and businesses.
Rohan Sheth
Director, Client Services
Rakhin has around 9 years of experience driving business development and client services. In his prior roles, he stayed close to customers to understand their requirements and help them achieve their business goals. He is passionate about technology driven business to enhance innovation.
Rakhin Veliyambra
Director, Client Services
Interested in working with us?
We believe Employee Success goes hand in hand with Customer Success. Passion, integrity, high energy and customer-centric define our work culture.
Join us 
