Every action has an equal and opposite reaction! That’ what Newton’s 3rd Law states.
At SmartKarrot, our vision is that every action & possible reaction in the form of communication and rewards/incentives should be configurable and consumable as a service with minimal need to code.
As Prithwi (Chief Executive Officer & Co-Founder, SmartKarrot) built and scaled his prior business unit, there were multiple instances wherein the need to better engage multiple stakeholders was felt.
It was challenging to manage customer feedback at multiple touchpoints across the customer life cycle. There were similar issues in employee engagement and motivation, and even with the customer’s customer. Even with the right intent and ideas, it was very difficult to implement these programs at a granular level. The need to make code changes to core systems and associated budgets and multi-functional dependencies made the implementation quite challenging. Also, a big gap remained in not being able to link incentives & rewards directly to expected actions and desired behavior.
Arnab (Chief Platform Officer & Co-Founder, SmartKarrot) in his prior experiences of starting and scaling multiple businesses, had faced similar challenges. His primary discussions with Prithwi were around the challenges faced by mobile apps to run referral, feedback and communication programs and contracts with minimal investment of time and money.
Their common interest and exposure to the healthcare, consumer management, employee management and education ecosystem via work and investments lead them to believe in this being a common challenge across the board and this is how the vision of a Platform-as-a-service with an extensive set of consumable features for engagement and incentive management was born.
Chief Executive Officer and Co-Founder
Chief Platform Officer and Co-Founder
Director, Client Services