Insights
From the new
lens

Every business knows about customer service, but few know about customer success, and even fewer focus on it. Today, if you want to be successful as a SaaS business, you need to make customer success a key focus. Here is what you need to know if you want to upgrade from customer service to customer success.  What Is Customer Service? Customer service encompasses the services you provide customers prior to and during using your product. This service assists them in having an easier time using your product for their success. It is essential to provide exemplary customer service today. It is no longer an option.  Customer service can be provided through any means of communication, be it email, video call, chatbot, SMS, social media, or something…