SaaS industry is one of the fastest growing industries in the world. If you are on the right track, you can see immense growth in your SaaS business. Much faster than any other industry. But where growth is so promising, there the pace of decline becomes high too. One of the reasons companies face decline…
As a growing SaaS business, acquiring new customers is no doubt your first priority. Only on the basis of that can you grow your revenue. But it all goes to vain if you are not able to seal revenue churn in your organization. Revenue churn is the amount of revenue lost in a given time….
With so many SaaS companies offering similar products in different niches, customers have become central to their business. Companies have understood that to run a successful business, customer retention is as important as acquiring a new customer, if not more. Customer churn has become such an important issue that they are investing in either buying…
When you know that your revenue is based on a recurring contract – be it monthly or annual, you might as well be aware that every client can put a dent on your cash flow. And that is why high retention score is of huge pertinence for you. Wouldn’t it be nice if there could at…
Churn rate is the rate of customers or revenues lost by a company in a given time period. It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. It means that out of every 1000 customers if 50 customers are leaving your business then it…
Customer churn is one of the biggest woes of SaaS companies. Companies spend a hefty amount of money on acquiring a new customer. But when the SaaS customer cancel subscription before the customer acquisition cost is recovered, it becomes a point of concern. Companies have to aim for increasing the customer lifetime value (CLV) through…
With the rapid growth of subscription based business models, companies have soon realized the importance of retaining old customers. Hence, it is one of the key areas for them to focus on how to re engage old customers. It is a much established fact that the probability of selling to an existing customer is 60-70%….
Churn is supposedly the new buzz in the market, and why wouldn’t it be? While reducing SaaS churn rate might seem like a big undertaking, it is also the one that is worth giving a prioritization. As per a report published by HubSpot’s 2018 state of inbound claims that about 60% of respondents note ‘traffic generation’ as their biggest challenge in marketing and that too it…
Like every other business, SaaS businesses have their good days as well as bad days. When the companies are doing good in their efforts for customer acquisitions, the half of the story turns out to be valuable for them. But until the holistic picture of the company’s performance is measured, it becomes difficult to get…
Research studies show that customer retention is the main growth pillar for products and services in the subscription economy. We all know that there is intense competition in the SaaS market. In such a market, customers are free to select any product or service from a wide range of providers. Customers may quit even due…
