Product Adoption


SaaS User Adoption Strategy: 6 Best Practices

Generally, a subscription-based contract is marked by renewals and recurring payments. This reduces the switching costs and harbors opportunities for the customers to jump in. In response, many SaaS user adoption companies have started exploring strategies that focus on driving product usage by end-users. A recent research study by Gartner, states that in 2020, the companies…

Product Adoption Curve

SaaS: Quick Guide to the Product Adoption Curve!

Know your audience. This has been a nugget of wisdom passed down for decades now, for a good reason. If you do not have an intimate understanding of who your ideal customer is, you are destined to fail. However, knowing your audience won’t be enough. You have to convince them that your product has value to increase…


SaaS: The Rules of Product Engagement

It’s about appropriately measuring Customer Engagement & User Engagement… With the growth of the SaaS industry, more and more Product Management teams are wondering as to how they can measure a very important aspect, and potentially the strongest leading indicator of success for SaaS Platforms: User Engagement.      User Engagement refers to a set of metrics that…


The Customer Success Strategy

Convergence of Customer Success, Product Success and Experience Success Customer Success is a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company sustainable proven value. Most of the Customer Success strategy initiatives are tasked with churn reduction. But a more meaningful approach would be to gather the right data from various customer touchpoints,…

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