Generally, a subscription-based contract is marked by renewals and recurring payments. This reduces the switching costs and harbors opportunities for the customers to jump in. In response, many SaaS user adoption companies have started exploring strategies that focus on driving product usage by end-users. A recent research study by Gartner, states that in 2020, the companies…
With the evolution of the digital age, companies are getting more specific in their areas of business. What seemed like a vague area to look before, now there are specialized software for deeper look into them. With evolving needs, companies are buying new solutions available in the marketplace. But do they fit right in their…
If long-term customer retention is your dream, then product adoption is the first step towards it. Any new customer has a bit of inertia towards trying a new product. They need to pass through the initial stages of getting aware of your product, generating an interest in it, starting to use it and finally becoming…
Everytime you sell your product to a new customer, you need to consider how much free time they have. Why would they add something extra to their daily tasks? That means, why would they take out some extra time from their busy schedule to use your product on a daily basis? Understanding this question would…
Product adoption will be your leading indicator for achieving customer success. You will have to stay on top of tracking it so that you can reduce churn and increase retention. In the SaaS world, measuring it using product adoption metrics will verify how much value your customers are receiving from your product. If they are gaining…
If customer journey is the stem, branches and leaves of a tree, product adoption journey is the root of it. Yes, your product adoption strategy makes the core of your customer lifecycle. To prolong the customer lifecycle it needs distributed attention. But product adoption is the focal point upon which when you put your most…
Know your audience. This has been a nugget of wisdom passed down for decades now, for a good reason. If you do not have an intimate understanding of who your ideal customer is, you are destined to fail. However, knowing your audience won’t be enough. You have to convince them that your product has value to increase…
It’s about appropriately measuring Customer Engagement & User Engagement… With the growth of the SaaS industry, more and more Product Management teams are wondering as to how they can measure a very important aspect, and potentially the strongest leading indicator of success for SaaS Platforms: User Engagement. User Engagement refers to a set of metrics that…
Convergence of Customer Success, Product Success and Experience Success Customer Success is a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company sustainable proven value. Most of the Customer Success strategy initiatives are tasked with churn reduction. But a more meaningful approach would be to gather the right data from various customer touchpoints,…
What Is User Engagement? Recently a friend of mine recounted an experience in which she needed a product to help her produce a brochure in a few days for an unplanned event that had a wide reach within her customer market. She tried to get this done quickly through products she found online, but just…
