Customer Success Intelligence

Product tours and walkthroughs have become quite common in B2B SaaS companies. In this write-up, we discuss the right way to create these product tours that boost adoption rates, including steps, tips, and examples.

What is a digital adoption platform and why is it so important? What are some of the top features to look for while picking one? Read on to know more.

Here are some frequently asked questions on product adoption, some best practices, top strategies around it. Product adoption is the ultimate test of a SaaS product.

Product-led growth is important for any SaaS company and to understand the efficacy of that- knowing product-led growth metrics are important.

Generally, a subscription-based contract is marked by renewals and recurring payments. This reduces the switching costs and harbors opportunities for the customers to jump in. In response, many SaaS user adoption companies have started exploring s...

With the evolution of the digital age, companies are getting more specific in their areas of business. What seemed like a vague area to look before, now there are specialized software for deeper look into them. With evolving needs, companies are b...

If long-term customer retention is your dream, then product adoption is the first step towards it. Any new customer has a bit of inertia towards trying a new product. They need to pass through the initial stages of getting aware of your product, g...

Everytime you sell your product to a new customer, you need to consider how much free time they have. Why would they add something extra to their daily tasks? That means, why would they take out some extra time from their busy schedule to use your...

Product adoption will be your leading indicator for achieving customer success. You will have to stay on top of tracking it so that you can reduce churn and increase retention. In the SaaS world, measuring it using product adoption metrics wi...

If customer journey is the stem, branches and leaves of a tree, product adoption journey is the root of it. Yes, your product adoption strategy makes the core of your customer lifecycle. To prolong the customer lifecycle it needs distributed atten...

In this quick guide, we will explain what you need to know about Product Adoption Curve in SaaS marketing which will propel your growth to new heights.

It’s about appropriately measuring Customer Engagement & User Engagement… With the growth of the SaaS industry, more and more Product Management teams are wondering as to how they can measure a very important aspect, and potentially the st...