Sometimes it is just imperative to break free from the shackles of the 9 to 5 office life. It is nicer to take a break and catch up for some air. A vacation sounds great, doesn’t it? Let me introduce you to customer success conferences, which is like a vacation in disguise. Yes! As the…
Humans want human contact – it’s textbook. We always lookout for someone who is empathetic towards us. People say that empathy is an innate quality and cannot be taught or transferred. But that is not entirely true, it can be learned in life through experiences. In a customer success space, customer empathy is a critically important term…
Offering a great service or product is no longer a definite ‘seal-the-deal’ thing anymore. As the ever-hungry customer has an expectation above the cliff, you might want to pack a punch on your decisions. Simply put, you need to take a notch up and stand out from your competitions. And then plan on to bag…
It is a given that customers receive a ton of email notifications the whole day. Some of which could be from your competitions too. And that is why following some basic email etiquette tips can help ensure your message is well-perceived. While social media channels are said to be great marketing vehicles, email communication is…
Generally, a subscription-based contract is marked by renewals and recurring payments. This reduces the switching costs and harbors opportunities for the customers to jump in. In response, many SaaS user adoption companies have started exploring strategies that focus on driving product usage by end-users. A recent research study by Gartner, states that in 2020, the companies…
With the evolution of the business processes in modern companies, the sales process is not left untouched. It’s not just about acquiring more customers in a spree anymore; you have to be equally conscious about the brand reputation. And until you find the right customer, it is hard to build such a reputation. If you…
It is always nicer when you hear someone appreciating you. This is exactly the idea that your customers would like to associate you with. This is where the concept of customer appreciation kicks in. And as the scale of businesses grows, it is almost natural to zero in on more on the acquisition, scaling, and…
Let’s look at it this way – presume that you planted the seeds of churn pretty early and then left it under the nurture of Mother Nature. Then, the paucity of adaptability takes you down as the churn hits you like a humungous asteroid careening towards your little planet. Therefore, to save your company’s environment…
Unsatisfied customers do not stick around for long, which is an irrevocably true-adage. A happy customer leads to customer satisfaction which in turn leads us to think of more ways to improve customer satisfaction. Statistics suggest that as much as 80% of a company’s future revenue is derived from 20% of its existing clients. Hence,…
In the subscription-based economy, companies are progressively shifting from transactional to relationship-based customer engagement. All other functions in a business – Marketing, Sales, Product management, etc., are the same as they used to be before. But with a growing importance of retaining a customer and maintaining a long-term relationship with them, a customer success team…
