Churning is caused by unimplemented measures that should be proactively planned from initial phases of the customer’s journey. Reactive plans during or after the customer decides to part-away is a delayed reaction and does not favour an account from churning.
Churn reduction procedure begins with the identification of at-risk accounts. The challenge involves analysing multiple parameters and data elements residing in multiple systems.
A common process for engaging with versatile customers does not help the customer to drive results. Inconsistent and non-contextual experiences contribute to churn.
Timely identification of potential at-risk accounts for building churn preventive plans.
Navigating the customer across across the stage of their journey for reducing churn probability.
Easy execution of consistent plan across varied customer portfolios.
Automation leads to effective engagement for individual accounts.
Personalised interactions help in creating quality experience leading to longer client retentions.