patient engagement

Customer Engagement In Healthcare

Digital Transformation – The Driving Force Behind Patient Engagement in Healthcare

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Role Of Digital Transformation In The Healthcare Industry  With digital transformation disrupting several industries over the years, the healthcare sector hasn’t been left far behind. Patients have been greatly benefited as a result of this disruption. By having ready access to data, they now have more control over their healthcare experiences. As a result, more…

Customer Segmentation plan

10 Reasons Why A Healthcare App Developer Requires A Better Customer Segmentation Plan

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Image Credit What Is Customer Segmentation? Customer segmentation involves taking a broad group of target customers and segregating them into smaller groups. Customer segmenting is often achieved by grouping customers with a common need, desire or application for specific goods or services together. Why Segment Your Customers? Although general brand messaging can be effective, it won’t…