product success

SaaS User Engagement

SaaS Users: Getting Comfortably Numb?

Software-as-a-service, by definition, provides 24/7 accessibility to its customers. The success of the erstwhile on-premise business software was dependent upon the number of licenses sold, SaaS is helping drive the change that success is now dependent on usage and hence linked closer to ‘value’ provided. Hence the growth in the SaaS world is moving away…

Product Success

5 Key Elements of Product Success

Not too long ago, the mantra of many companies that were looking to retain customers was “focus on benefits, not features.” This focus then shifted to ensuring results that provide measurable value. Today, companies increasing use customer success as a guide for the overall positive impact of their business activities. Product success is a subset…

product adoption

Product Adoption: the key to SaaS success

The advent of consumer mobile apps has created new benchmarks for user experience. Also, fatigued by an increasing ecosystem of SaaS tools, modern users want their web apps to ‘just work’. Stung by criticism, customer churn, and flat-lining of their product usage, many SaaS companies have woken up to the fact that product adoption is the fundamental…

Mobile Product Management Trends

Mobile Product Management Trends of 2019

If there’s one thing that keeps product managers always on their toes, inarguably it’s the challenge and pressure of attaining product-market fit for their brand. With new trends coming up every year and the process of product management constantly evolving, it is up to these managers to strategize accordingly and ensure their products are always…