SaaS

Negative churn

5 Strategies for Achieving Negative Churn in Customer Success

Businesses that deliver their services through a SaaS model have to prioritize customer retention. Maintaining existing customers is as important — if not more important — as acquiring new customers. But SaaS success goes beyond customer retention. The right combination of sales and customer success management produces a positive customer relationship that helps customers attain…

Customer Retention

5 Effective SaaS Customer Retention Tips

Providing solutions through a SaaS model is a great way to develop and nurture enduring customer relationships. As a SaaS provider, your business is, however, dependent upon retaining customers. Unlike companies that deal with single transactions, your customer’s ongoing success is more crucial than any feature or benefit that your software offers. SaaS is convenient,…

product adoption

Product Adoption: the key to SaaS success

The advent of consumer mobile apps has created new benchmarks for user experience. Also, fatigued by an increasing ecosystem of SaaS tools, modern users want their web apps to ‘just work’. Stung by criticism, customer churn, and flat-lining of their product usage, many SaaS companies have woken up to the fact that product adoption is the fundamental…