It is no surprise to tell you that customer onboarding is substantial for your business. A customer onboarding process is all about comprehending the relationship of clients with your business or company from the very start. Customer onboarding is the beginning of a customer’s journey. It allows you to understand the perception of customers about…
Building a great product or service is difficult. Selling it through a subscription model, even more so. But the beauty of a subscription model is that once users are convinced about the value of the product or service, they keep coming back. SaaS companies need to track whether customers are able to realize this value…
Customers choose, recommend and pay more for a brand that provides a personalized experience Whether introducing users to your platform or sending them reports and invoices each month, every interaction you have with customers is an opportunity to influence them, impress them and strengthen their loyalty to your product. These touchpoints, or moments when users…
Businesses that deliver their services through a SaaS model have to prioritize customer retention. Maintaining existing customers is as important — if not more important — as acquiring new customers. But SaaS success goes beyond customer retention. The right combination of sales and customer success management produces a positive customer relationship that helps customers attain…
SaaS companies tend to keep a close eye on churn, as it indicates a measure of failure: customers who try out their product and decide it isn’t worth continuing to pay for. However, as it turns out, there is a category of accounts where the customer is not entirely satisfied, nor seeing enough value, but continues paying…
Providing solutions through a SaaS model is a great way to develop and nurture enduring customer relationships. As a SaaS provider, your business is, however, dependent upon retaining customers. Unlike companies that deal with single transactions, your customer’s ongoing success is more crucial than any feature or benefit that your software offers. SaaS is convenient,…
The advent of consumer mobile apps has created new benchmarks for user experience. Also, fatigued by an increasing ecosystem of SaaS tools, modern users want their web apps to ‘just work’. Stung by criticism, customer churn, and flat-lining of their product usage, many SaaS companies have woken up to the fact that product adoption is the fundamental…
