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The account manager plays a pivotal role in any business. But over the course of time, the role has evolved with the rise of Software-as-a-Service (SaaS) companies. With this evolution, the role of a SaaS account manager has not been the same as that of an account executive. The account managers
The account manager plays a pivotal role in any business. But over the course of time, the role has evolved with the rise of Software-as-a-Service (SaaS) companies. With this evolution, the role of a SaaS account manager has not been the same as that of an account executive.
The account managers related to SaaS companies are now more into customizing the customer workflows rather than just the finance part. They have become a people’s person and have been focusing on customer retention for their companies.
Are you looking forward to working as a SaaS account manager but are doubtful about your skills? Well, then you surely have a look at these 5 signs which will clarify the haze and open the doors for you to work at the position effectively.
The yearly churn rate for SaaS businesses serving large organizations varies from 6% to 10%.
About 25% to 30% of the executives that are directly in contact with the clients are now being compensated on the basis of customer retention metrics.
The revenue per employee has been steadily increasing in the SaaS industry and has been considered as a key measure in understanding the efficiency of the business.
Over 55% of the SaaS companies rate Customer Retention as the key metric to measure.
This gives you a clear idea of the fact that account management is not just about market insights, but about developing healthy relationships with the customers, take the utmost care of their requirements and provide them with the best services.
In recent years, the role of an account manager has been bifurcated into a customer success manager because account managers already have a great in-depth understanding of the company’s clientele. 9
Well, if you have got all of these high-achieving signs to be an ace SaaS account manager, then what are you waiting for? Look out the best SaaS companies out there suiting your needs and join them now.
Published May 27, 2020, Updated May 27, 2020
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