90%. That’s the rate of failure for the startups during their initial years. The challenge of acquiring its first 100 customers is something that every startup has to face. They don’t know if the product they are offering has any value until they start generating revenues. Acquiring the first cohort of customers is often more…
Let’s get it straight – the one thing common between freemium or free trial is that none generate revenue. Before we dive into what both terms mean, it makes more sense to know what it is not. With a heavy heart, accept the fact that neither of them can protect an already ailing SaaS business….
Of the many key contributors in a customer success team, one that strikes a balance is the renewal manager. It might look on the exterior that the work constitutes driving renewal and retention rates, but that is not what the whole story is about. Renewal Managers are basically the key point of reference for customers…
The SaaS industry has seen a huge upsurge in the past decade. There have been massive shifts in all areas of businesses from on-premise to cloud solutions. All the business processes, be it marketing, sales, CRM, to even product development have started using SaaS products. SaaS statistics have shown that this will continue to happen…
Revenue recognition is not that straightforward in a subscription-based business model. For a traditional revenue model, the forecasting job is quite simple and easy. You sell a product for $10 and your revenue is $10. As simple as that. But for a SaaS revenue forecast, you have to take many factors into account. There are…
The school of marketing teaches you the subtle art of enticing and converting prospects. In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. Your existing client base is more like a lucrative offspring of the newer and existing opportunities that you must not wash your…
70 percent of the clients churn away from a company when faced with poor customer service. In SaaS industries, customer attrition is preferably the worst nightmare they want to steer away from. Although, it might look inevitable to have a zero attrition or churn rate. Nonetheless, there are a few factors that fill the hairline gap…
Software as a service has unfurled its wings into two major domains. This refers to vertical SaaS and horizontal SaaS. While horizontal SaaS renders its service in a specific department only, vertical SaaS, on the other hand, takes care of a whole industry at large. In general SaaS solutions are a must-have for every business…
The thriving SaaS industry has its own share of vulnerabilities and perks. Business models are rapidly expanding, and these changes are reflecting on bigger priorities. Hence, the dynamic nature of SaaS has taken two routes, namely vertical SaaS vs horizontal SaaS. But what is the difference and how does each of these wings function when…
With the distribution model of the software totally changed in the SaaS industry, there are many new concepts and metrics that have come to use. Net revenue retention is one of those that we will be discussing in this article today. If you are into SaaS business then churn is the most common devil you…
