When you are running a SaaS business, there are different metrics you need to keep track of. These metrics help you align your business strategies into the right direction. Without these metrics you would have no accountability of your business and keeping the growth in check would become difficult, let alone taking the corrective measures….
The B2B Tech world is booming with SaaS business models. Statistics claim that about 50% of the enterprises run their operations by depending on a SaaS platform, of which 38% work exclusively on the SaaS module. As the applications run mostly in the cloud, they are often accessible both via a desktop version r with…
Technology will never be the same as it was yesterday. Thus, the impact it has on business is profound. In this modern era of digitalization, there is nothing more important than a powerful web analytics tool to carry out marketing campaigns, generate insights, and drive eCommerce sales. Right from personal website hosts to online business owners, every single professional is always keen on having…
Building a successful SaaS business is a herculean task that comes with a unique set of challenges. The wide range of SaaS solutions available in the market makes it difficult to woo new customers. Moreover, unlike a regular software company, SaaS businesses are subscription-based and thrive on their ability to retain existing customers. This, in turn, requires…
The advent of SaaS cloud applications has transformed the way businesses operate. It’s no longer mandatory for employees to be stationed at their office to carry out their daily operations. The SaaS model has invaded almost every department of an organization. From customer relationship management (CRM) to marketing automation – you’ll find a wide array of useful SaaS…
Of much contradiction is the popular perception of SaaS. While the perception claims it is mostly sign-up, subscribe and surf, gone are the days when that was accurate. The entire process of customer onboarding, monitoring, working with stakeholders, and setting up dashboards can consume a considerable amount of time. If you are wondering how to reduce SaaS…
SaaS businesses rely on customers to renew their subscriptions on either a monthly or annual basis. The free trial is a way to advertise what a product can do for your customers. Consider it your value proposition. What do you do when the SaaS free trial to paid conversion rate is low? In this article,…
The SaaS industry has exploded in the past few years. This is because the benefits of having a SaaS product are legion. They are cost-effective, scalable, secure, flexible, and simple. Also, they provide companies with a steady revenue stream every month. This has led to both individuals and organizations becoming customers of SaaS companies. The demand for SaaS…
If you’ve always wanted to start a SaaS online business, this is the right time to launch your own SaaS application. It’s a great way to earn recurring revenue with low initial setup costs. You can use cloud storage platforms to host your application, thereby eliminating the need for expensive hardware. Moreover, it’s simpler to…
Are you a SaaS startup looking to grow big and get some significant funding? If the answer is yes, you would want to ace your SaaS Magic Number. That’s because Saas is a different animal. So is SaaS marketing. And you and your potential investors know that. Many businesses can sustain on single, one-time purchases. Not SaaS! It depends on month-on-month and…
