There are many things that impact your business revenue. But the culmination of all the revenue-growth strategies is to decide the right pricing of your product. There are many SaaS pricing models in B2B that you can adopt. But which is the right one for you and how do you find it? We will see…
Churn is a major problem for businesses in the SaaS industry. Although it existed in earlier businesses too, the scale at which it occurred was within an acceptable limit. But now it has gone way beyond up to an extent of affecting the business sustainability. Hence, SaaS customer success has evolved out of a need…
To understand the SaaS business growth, let’s take a quick look at the SaaS history through this analogy. Imagine a gated society of thousand apartments. After the construction, the builder sells the apartment to different customers. After all the apartments are sold, the builder would still maintain the society for a period of around 5…
A customer journey starts from the first time they hear about your product. That means when they are at the top of the funnel. They go through various stages dealing with your marketing and sales team until they arrive at the onboarding phase. But what is the end-point of your onboarding? This is where time…
Almost, all the time a customer’s first strategy is quintessential for any given business. You need to know what your customers want and need. In such cases, it is sometimes essential to hire a ‘particular’ whose sole intention is to build the customer base and focus on serving their interests. In industries like SaaS, the…
Gone are the days when education was a sheer matter of books and notes. When you hear the classroom, do you picture a room filled with bespectacled teens immersed in their assignments? Well, not anymore! The face of education has now totally changed. Edtech companies have given it a new direction, a new dimension. The…
In B2B SaaS or any other business per se, the competitive advantage is an attribute that allows a company to outperform its competitors. It can come from any part of the business. For example, access to low-cost resources, highly skilled employees, exceptional product, first-mover advantage, and so on. There can be a multitude of ways…
SaaS businesses have progressively realized the immense benefits of recurring revenue. That’s why they have brought in the wave of a subscription-based delivery model in the software industry. If your business is into a recurring revenue model then it is imperative for you to understand what ARR is. Although the term Annual Recurring Revenue sounds…
For many SaaS companies, building a strong customer community has always been on the top of a to-do list. The task of establishing traction and creating an online customer community could be as overwhelming as it can get. But if you have a word with the top brands with an exceptional community build, they will…
SaaStr is the world’s largest community of SaaS founders and executives. They have conducted events annually since 2012. SaaStr 2020, however, has turned out to be different from all their previous events. SaaStr 2020 was cancelled because of the COVID-19 pandemic. Instead, they held a successful online event with more than 50,000 attendees. If you…
