Product onboarding is an important part of the process known as “Product Adoption.” In simple terms, product onboarding focuses on introducing the product or service to the users or customers. It enables your customers to learn about the features of the product and develop their first impression regarding it. Product adoption, on the other hand,…
It is no surprise to tell you that customer onboarding is substantial for your business. A customer onboarding process is all about comprehending the relationship of clients with your business or company from the very start. Customer onboarding is the beginning of a customer’s journey. It allows you to understand the perception of customers about…
Churn, when applied to a customer base, refers to the proportion of contractual customers or subscribers who leave a supplier during a given time period. It is a possible indicator of customer dissatisfaction, cheaper and/or better offers from the competition, more successful sales and/or marketing by the competition, or reasons having to do with the…
The Customer Success SaaS Platform Architecture Businesses are shifting from selling products to providing software and services with a subscription-based model. The model generates hundreds – sometimes thousands – of monthly revenue streams instead of a few large product sales. This complicates the process of measuring and managing “success” with a customer. While revenue is a…
Achieving Customer Success at Scale Customer Success must be ongoing for SaaS organizations to implement it successfully into their operations. It also must be scalable. As organizations add more customer accounts, their need to understand how to scale a customer success team and how to manage the growing complexity of these relationships. They also need to…
What Is User Engagement? Recently a friend of mine recounted an experience in which she needed a product to help her produce a brochure in a few days for an unplanned event that had a wide reach within her customer market. She tried to get this done quickly through products she found online, but just…
Building a great product or service is difficult. Selling it through a subscription model, even more so. But the beauty of a subscription model is that once users are convinced about the value of the product or service, they keep coming back. SaaS companies need to track whether customers are able to realize this value…
