SaaS Customer Marketing: Top 10 Strategies

The school of marketing teaches you the subtle art of enticing and converting prospects. In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. Your existing client base is more like a lucrative offspring of the newer and existing opportunities that you must not wash your…


Top 20 Vertical SaaS Companies in 2020

Software as a service has unfurled its wings into two major domains. This refers to vertical SaaS and horizontal SaaS. While horizontal SaaS renders its service in a specific department only, vertical SaaS, on the other hand, takes care of a whole industry at large. In general SaaS solutions are a must-have for every business…

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