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A joint business plan is a guide that balances company expectations and customer expectations around the value proposition. Read on to tap this growth.
Every business has realized the importance of an outcome-based selling for customer success. A joint success plan is but a means to do it. Let me break this down for you. A joint success plan is a means to the end of customer success based on value. A joint success plan is a powerful and simple tool for outcome-based customer success management. The main aim of a joint success plan is to help solution providers align their processes with their customers’ goals and objectives. Customer success is a practice that helps companies achieve recurring revenue. The range of responsibilities of a CSM is huge. This is why they need simple tools and plans that will help them achieve their goals internally of using company’s products and services.
This will help start outcome-based customer success that creates customer advocates who will refer customers who may have higher rates. You can engage customers in an outcome-oriented manner. The tool is called Joint Success Plan and it helps CSMs improve, capture, communicate, measure, and execute against customer goals.
A joint success plan is one that is a collaborative one that is based on working hand in hand with your customer to build a plan. This will help drive success, improve alignment, establish ownership, and regulate activities required to achieve goals. The joint success plan is a strategic communication driver that blends information from customer executives and various stakeholders.
Joint success plan is a collaboration between stakeholders and customer success facing teams. These customer success executives are concerned with outcomes over anything else. This is why they work backward from outcomes to build plans that will work.
This customer facing tool is one that is used for growing customer accounts in an engaging manner. Joint success plans have information captured for various exercises that will increase alignment with customers.
The three limbs of joint success plan are-
A joint success plan has a structure and includes the following sections-
The Relationship Brief
What are the key objectives- reduce inventory costs, increase buyer efficiency, and achieve revenue growth? This also needs to keep in mind the ultimate decision maker who is responsible for money. This can include champions who are responsible for company and product promotion.
Anticipated value is the ongoing business outcomes that is offered. This means the value proposition of the company. What are the problems they are solving? What are the benefits of it?
Objectives and key results
OKRs or objectives are the business outcome drivers for any goal. Objectives are not adoption goals. They are like a personal goal sheet of the company. CSMs need to align these business objectives with the customer. The key results are the SMART goals which is known to the business world.
KPIs and Milestones
Key activities in this section include actions that will meet objectives and realize outcomes. Joint success plans are an executive level summary document that helps meet tasks. These are milestones or targets that you want to meet. For example: Stay in touch with the customer X number of times.
A joint success plan is one that involves risks that prevent a customer from meeting their objectives. It needs to outline risks that are constructive and elevate concerns of customers to eradicate the problems and improve business outcomes.
Joint success planning is a simple concept. You can start inducing joint success plans with strategic customers- those with good ARR, MRR, referral sources, cross sells, upsells, and license expansion rates. Choose certain key retention accounts. Collaborate with your team and craft a plan that can help your customer. Show the plan to the executive members and get their approval. The joint success plan is an action plan that your account management staff and customers can use. Real-time reports can help understand progress or the level of value delivered. The joint success plan is a key indicator of customer account health. A scalable solution is necessary for success planning, customer engagement, and more. So to get the best results from joint success plan, you need to- 18
A joint success plan is a guide to customer relationships. It helps drive better executive-stakeholder engagement. It helps customers get the value they signed up for. It helps customer success managers drive the business outcomes. This is when customers succeed, grow, expand, and renew naturally. A joint success plan is a valuable asset that helps manage company expectations/goals and customer expectations/goals to achieve mutual success and growth.
Published 27 May 2021, Updated 25 Nov 2021
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