churn management

Preventive Churn Management – A Primer!

Leave a Comment / Churn, Customer Success / By Surojit Ain

Churn is a simple concept but seems to be complicated. This is because of two reasons: 1) it is a vital instrument to understand if your business is doing well and 2) someone wants to get paid to make it appear complicated. This article is to simplify the concept of churn. We will do so…

Don’t react to Churn — Prevent it!

8 Comments / Churn, Featured / By Prithwi Dasgupta

The key to preventing churn is taking a customer-focused view and orienting and simplifying all activities around it. For software as a service (SaaS) companies, customer churn is a constant concern. You can have the best platform on the market and stellar customer service and still lose customers every month. Of course, there are always…