Customer success is an essential goal for businesses that provide SaaS solutions on a subscription basis. SaaS customer success refers to the degree to which a customer attains its objectives, derives value, uses the product, and enjoys a positive user experience. In other words, customer success occurs when a SaaS product works for the user….
Today customers are flooded with options on products and services, be it range, quality or price. In such a competitive world, sales and marketing alone are not adequate to ensure and sustain growth, neither are annual contracts reliable methods of ensuring customer loyalty. So, what can businesses do to succeed in the long run? This…
Software companies once approached customer goodwill with a lot of hope. The mantra was, “build it, and they will come.” The idea being, if a business focused on delivering an excellent product and stellar support, then after some time, hopefully, the customer would tell others all about it. Today, hope is unproductive and unnecessary. Instead,…
