customer segmentation

Customer Segmentation plan

10 Reasons Why A Healthcare App Developer Requires A Better Customer Segmentation Plan

Image Credit What Is Customer Segmentation? Customer segmentation involves taking a broad group of target customers and segregating them into smaller groups. Customer segmenting is often achieved by grouping customers with a common need, desire or application for specific goods or services together. Why Segment Your Customers? Although general brand messaging can be effective, it won’t…