What Is User Engagement? Recently a friend of mine recounted an experience in which she needed a product to help her produce a brochure in a few days for an unplanned event that had a wide reach within her customer market. She tried to get this done quickly through products she found online, but just…
Introduction Modern-day retail has evolved from the erstwhile physical outlets to contemporary digital platforms. Proof of this can be found in the fact that out of the 53% of US internet users who research online for products or services, 34% purchase them through online platforms while 19% purchase from a physical store. This shows the…
“Businesses that run push notifications have 3X higher retention and 88% better app engagement.” (Source) With so many apps in the market, users are often wary about where to direct their attention. In such a competitive field, push notifications – if used the right way – are a great way to capture the attention of…
Two years ago, the mobile app development business was one of the top 10 trends for startups. More than a million applications have been submitted on Android and Apple stores for the past 3 years. In order to thrive in this highly competitive market, it is very important for an app to keep the audience…
