What is customer experience (CX)? In short, the customer experience encompasses every interaction a brand has with its customers. It is a composite of every human or non-human way you encounter the brand and how those shape your perception of a business. Delivering a great customer experience paves the way for business success. Satisfied customers who promote your brand to their friends, family, and peers are invaluable. Moreover, if you deliver a stellar customer experience and you’ll generate loyal brand advocates who share their experience with the world. This amounts…