Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
Get new jobs sent straight to your inbox.
What is buyer intent data and how is it used to boost and leverage sales? Read on this blog to unlock your answers right away.
A recent report by Think with Google confirms that 89% of the people rely on research before making a particular purchase, thus, making them a potential buyer. That is when the concept of buyer intent data comes into picture. By mapping your prospect’s behaviors and knowing their desires, buyer intent data can help understand your customers better and bring you better insights into their searches. Eventually, this helps in boosting sales and leveraging more profits. If you have been wondering about buyer intent data off late, then you are now on the right page to unlock these answers.
Simply put, buyer intent data tells you how to delve into your customer’s shopping behavior and trace out potential prospects. The more you get to hone and leverage buyer intent data, you tend to become a part of their journey with you at a nascent stage and stand a chance to work things out in your favor. With the help of intent data, you can study the frequency of visitors on your page as well as their time duration. You can also know what is it that they spend their highest time on, and which are the areas that seem to fascinate them more. Let us now learn how to use it to boost sales.
The best thing about buyer intent data is that it can aim in-market clients and help convert them into potential brand advocates. Not only that, this can further be used to design unique and specific messaging that connects with various customer segments in a multitude of ways. You are still not late to align your outreach with specific interest signals that customer leave with, say, collecting cookies from a third-party site. This type of data shows more research and content from a prospect’s perspective, this includes their shopping history, time spent and additional information as well.
One of the easiest ways of boosting sales is by taking a step ahead of your prospects during their customer journey with you. With the right buyer intent data, it becomes way easier for you to acquire more insights about your customers and potential prospects. You might just be totally unaware of what your next customer is currently doing. With behavioral data, you can gain this knowledge and create content to target them specifically. Figure out clients who could be interested in your business, start tracking their behavior and incorporate them in your decision-making process.
Content is the king. Now, when you top it up with the goodness of buyer intent data, you pave way to content that attracts your target audience and tempts potential prospects wanting to take actions for getting associated with your business. Not just that, intent data helps you in getting the right keywords, aids in updating the blog content and create ads and copies that have greater accuracy and are good to look at. Combining content with intent data will help in completing your conversion funnel with the best results.
Buyer intent data not only helps you in getting more leads or conversions, but it also helps in enhancing your existing customer retention rate by minimizing overall churn rate. So, how does it do that? First and foremost, it takes control of all the customer’s action by analyzing their behavior. It takes special note of the times when a customer feels dissatisfied or visits the cancel my subscription page. Only a customer who wants to cancel their subscription would likely hover around this page. Equipped with this critical data, you can track multiple intent signals of your existing clientele and pay special attention to the unhappy ones to retain them.
What matters the most for a sales teams is their ability to close a deal. With the help of buyer intent data, closing a deal becomes relatively easier. It catches hold of a user’s behavior and lets you know how to tailor your content means and opt for direct targeting. Simply put, it can also give you more information on how sales can engage with leads as fast as possible and get what customers are researching at the moment.11
Is buyer intent data all worth it, seems like a million dollar question. Long story short, it all depends on how a business wants to spend its budget. While top pf the funnel will demand more attention and time from you, purchasing buyer intent and using CRM and internal data is a much wiser option. It is most effective when a business has a well-crafted buyer persona and has the capacity to follow through with leads in a timely manner. Therefore, pick your weapon very carefully and do that what is best for you and your customers. Because at the end of the day, it is the happiness of the customers that should matter the most to you.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 13 Sep 2021, Updated 13 Sep 2021
In this blog, we will comprehensively discuss IDEM, a framework that a...
02 Dec, 2022
Land and expand strategy is a relatively fresh concept in the customer...
22 Nov, 2022
Client success manager designations have become a hot property nowaday...
17 Nov, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.