C-Suite Executives leveraging the power of LinkedIn by paving their way as thought leaders have now become the need of the hour. A LinkedIn thought leader appeals to their target audience through displaying creative ideologies and expertise. Additionally, when it comes to thought leadership on LinkedIn, posting articles, commenting on other people’s content, and uploading videos won’t suffice. By employing their knowledge and skill, thought leaders generate and curate content that attends to crucial issues of the masses.
If you’re the CEO of a successful business, it’s very likely for you to be a thought leader by nature. In fact, thought leadership is crucial for new businesses as well, according to 53 percent of the buyers. Although it may appear to be a daunting task, it would be best if you made an effort to establish your LinkedIn presence as a LinkedIn thought leader. Considering the above, let’s shed some light on a multitude of ways to facilitate thought leadership with ease.
How to facilitate thought leadership on LinkedIn?
Define your area of expertise
As a thought leader, no one knows it all! And therefore, it’s best to focus on a particular niche or two rather than the entire topic. Get to know the subject area before making a final decision. Then, you’ll be able to convey that enthusiasm in both your speech and writing. What’s more? A unique value proposition (UVP) is critical to ensuring that your niche offers value to your organization.
For example, as a C-Suite Executive in the B2B sector, it would be prudent to concentrate their efforts there. Instead of diverging into the field of consumer marketing or fintech.
Generate stellar quality content
Invest your time and efforts in developing top-notch quality content that will assist you with establishing your thought leadership position. Thought leaders can pave a diverse content plan by experimenting with a variety of content formats such as e-books, infographics, and videos. This will further help you reach a wider range of people.
Make video content available to your audience
According to 57 percent of the buyer, a thought leadership program assists little-known businesses to curate awareness. Video marketing is a powerful tool for promoting your thought leadership and brand. Video will help you communicate your message more effectively. Evaluate the questions you have been asked regarding your product or service and respond to them directly. For example, for a webinar, make a short promotional film highlighting the benefits your audience will receive from participating.
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Crafting long-form content
Curating articles for your LinkedIn profile requires a significant investment of time and work. Regardless, well-written content will appear in search results when people Google for it, thus making it worth your while. Additionally, blogs and articles on LinkedIn are known to receive fewer engagement and views comparatively, which is why it’s a must for these long-form contents to be SEO optimized.
Make use of keywords and try to integrate everything your target reader is looking for. Lastly, promoting your content in your Featured Section will help you bag some additional engagement.
Keep up with the latest trends
Unless you keep your industry knowledge up to date, you risk the chance of becoming outdated. You need to keep an eye on what is going on in your business. Take the initiative to learn and share innovative technology when it becomes available.
Integrate facts & research into your writings
Your thought leadership content should be factually accurate and opinionated. While data and research are important to back up your arguments, it is equally important to develop your point of view. You will not gain credibility by simply parroting data. Instead, interpreting those facts via the lens of one’s own experience will be beneficial.
Where do you start?
LinkedIn profile optimization
If you are seeking to establish yourself as a LinkedIn thought leader with a significant following, simply creating an account will not guarantee that those in your business will notice you. Your initial step should be to optimize your profile. When a profile lacks CTAs (call to action), connections to the main website, or other ways to reach you, a prospective lead is lost. With a properly optimized profile, one can generate leads passively.
Banner or Header Picture
Putting a generic background picture or a different picture of yourself in this space is a waste. This is the most prominent visual component of your LinkedIn profile. You may use it to display your services, add promotional material, a CTA, social media handles, former client logos, etc. Pay close attention to this area.
Identify five keywords linked with your field and utilize them across your profile and every content you post. In addition, you should include a catchphrase in your headline and posts or material that represents your unique brand.
Is your LinkedIn profile photo the same as your Facebook profile photo? Unfortunately, LinkedIn does not operate in this manner; therefore, ensure that you have a professional photograph. You can also incorporate some color aspects from your company’s branding into your design.
Identify your target audience
Once you have finished optimizing your profile, it is time you start engaging and connecting with your target audience. Your target audience will incorporate people who are similar to your ideal consumer. Not certain who your target audience is? Take some time to sit down and consider who might benefit from your product or service.
Upon identifying the whole prospect, you may utilize LinkedIn’s search feature to target them specifically. Sales Navigator is an additional useful feature available on LinkedIn. This will enable you to look for a very precise type of individual using this method. Additionally, you will be able to narrow down your hunt for your desired audience even further.
However, it would help if you were cautious about how many invitations you give out because LinkedIn does not favor accounts that send out a large number of invitations. Additionally, having a large number of LinkedIn contacts can be useful.
Engage with your network
Connecting with co-workers and other specialists in your sector will allow you to expand your network and increase the number of people you have in common with them. Even if you are continuously generating the content, this is not sufficient. You will need to spend time commenting on other people’s posts and responding to comments on your own.
Start a communications campaign to get in touch with people you know. Sending a timely message can result in a successful sale. However, keep in mind that these messages must be brief and to the point and sent directly to the recipient.
Validate your expertise
Individuals who read your insights, data you have noticed, or consume your thought leadership content may want to double-check that you are an actual C-Suite Executive in your industry before following your recommendations or following your guidance. Skills, endorsements, and recommendations are not directly tied to creating thought leadership content, but they are helpful. They will assist you in ensuring that your professional ideas are taken seriously by others around you.
Listing entries in the Skills & Endorsements area will help you emphasize areas of knowledge. Additionally, boosting your account in search results of your sector or keywords connecting to certain abilities. Beyond making your profile more searchable to individuals in your business, previous colleagues’ recommendations can also verify that you genuinely possess the abilities you have listed.
Join the maximum number of LinkedIn groups
LinkedIn Groups are a service that allows professionals to establish, administer, and post on group sites dedicated to a single topic. In such groups, you might see people new to the field asking questions and professionals giving advice. In addition, whenever someone uploads anything interesting, people will discuss it or offer suggestions in threaded discussions.
Using these threads or writing your post inside a group relating to your industry will help you connect with others and gain additional connections or followers.
Consistency is key
An essential aspect of becoming a great LinkedIn thought leader is maintaining consistency. Always post new content, engage with your audience, and communicate with your contacts. If you are doing this in addition to offering excellent material, your audience will enjoy your presence on the social media platform.
If you need a little assistance staying on track, you may create a posting schedule to help you remember when to publish new content. Using some research into LinkedIn and audience, you can discover the optimum times to post and leverage this to your benefit.
The purpose of every social networking platform is to facilitate social interaction. You cannot simply assume that people will be interested in engaging with you because you are putting out quality content. When it comes to building relationships, you will have to put in the time and effort. If you want to be seen as a C-Suite Executive LinkedIn thought leader and remain relevant, you need to be a constant source of value, helpful and authentic.29
Audiences will be more motivated to engage with you and regard you as an expert if you keep creating content with a powerful message backed up by experience, facts, and research.
Rakhin has over 10 years of experience driving business development and client services. In his prior roles, he stayed close to customers to understand their requirements and help them achieve their business goals. He is passionate about customer success.
Published April 26, 2022, Updated August 26, 2022