Customer Success | 5 MIN READ
50 Questions Every Customer Success Manager Should Ask Their Customers
Knowing your customer deeply is important before you start serving them. Check out this exhaustive list of 50 customer questions you must ask.
Customer Success | 5 MIN READ
Knowing your customer deeply is important before you start serving them. Check out this exhaustive list of 50 customer questions you must ask.
Customer success managers start knowing their customers only when they ask them customer questions. They need to drill down each and every detail from the customer to get the right information. This information helps you in serving your clients much better.
Do not assume anything about your client. Get the information right from your customer. Nobody can provide you better information than they themselves.
Hence, we are listing down here 50 questions that can help you discover your clients accurately.
Knowing your customer success questions is important to serve them well. Hence, try as much as possible to get information from them through client questions. It is also not possible for a customer to answer all of these questions at once. Hence, you must have different questions to ask your customers on different occasions.
When they have answered you all, thank them and make an actionable plan based on the feedback you got from them. It will have no use if you don’t create an actionable plan for these questions. Hence, think of creative ways to engage with your customer that adds value to their business.
Asking questions is a lifelong process. The deeper you go in these questions with a customer, the more it will help you in forming your relationship with them. Most of the questions will have a follow up question too which you will only know while they are answering. Your customer interviews process should be as quick and short as possible. This exhaustive list can be used in parts from time to time.
Also, there are different stages you must identify which would be apt for different kinds of questions. Questions related to onboarding will not be relevant in the later phase. Likewise, questions in the later stage will not be relevant in the onboarding phase.
Hence, choose your questions wisely to reveal only those answers that will help you serve them at a particular time. Keep other questions in buffer for your next meetings.
Originally Published March 5th, 2021, Updated March 5th, 2021
Shoeb lives and breathes Customer Success and SaaS. He has a passion to research on the latest innovations happening in SaaS and Customer Success. Shoeb hails from a Software Architecture background where he worked for many years with Indian Tech Giants like Wipro and ITC building software solutions for their MNC clients in the UK and Denmark.
CUSTOMER SUCCESS NEWSLETTER
Actionable Customer Success Advice
Get customer success insights and actionable advice trusted by leading customer
success professionals delivered to your inbox
Ready to see us in action?
Schedule a demo now!
Company
Platform
Solutions
Resources