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Discover the secrets to explosive organic growth with our ultimate guide. Unleash your potential and achieve organic success now!
Organic growth refers to natural and sustainable growth in a business’s customer base and digital presence without paying heavily for advertisements. It is the process of seamlessly attracting the target audience, without running behind them with a sales pitch. In today’s highly competitive business environment, organic growth is essential for every business to be sustainable in the long run. The growth that paid advertisements and promotions bring is very short-lived.
If you aspire to achieve explosive organic growth, you have landed on the right page. Keep reading and taking notes as we are giving you the ultimate guide to achieving your organic success. Once you understand the process well, you won’t need to burn holes in your pocket just to inform your target audience about your existence.
Before we proceed further and give you the formulae for building sustainable success let us inform you that this is no quick fix like your advertising campaigns. Organic growth is a long-term strategy that builds a strong and sustainable customer base slowly but surely. So, you need to understand the entire process carefully and execute it patiently.
Let’s get started!
The first and foremost step in attaining organic business growth is to understand your target audience well. Unlike most advertising campaigns, the core of organic growth is the customer rather than the offered product and services. You have to understand that your products and services are made to meet the needs and demands of your target audience and not the other way around.
So, the very first thing you will need to do for explosive organic growth is to define your target audience and understand them holistically. Understanding your target audience holistically involves knowing their pain points, interests, needs, desires, buying patterns, online behaviors, etc.
To develop a deeper understanding of your target audience you will need to go out and do some market research and ask for feedback. Whether it is collecting details of customers’ pain points or listing down their needs and desires, you cannot assume anything; you need to ask questions and get answers from your target audience.
The understanding you develop through your market research and customer feedback will help you develop your buyer personas. The buyer personas are the center point around which all your digital content and marketing strategies are built. The more specific and detailed the buyer personas the better targeted marketing strategy you can build. The better your marketing strategy the more sustainable your organic growth will be.
Once you know your target audience well, you will start building a foundation for a strong online presence. If you have curated a detailed buyer persona, you will already know on what platforms are your target audience active and what you need to stay in their touch. The whole idea of the marketing strategy for organic growth is to be visible to your target audience in a way that they feel you are there just for them.
Some strategies that can help you build a solid online presence for your target audience include –
Staying visible to your target audience is important but it is alone not enough; you have to make your presence compelling. Making your digital presence compelling can be broadly divided into two parts –
Now, allow us to give you some quick tips for making your digital presence more compelling by developing a better content strategy and promoting audience engagement. For ease of understanding, we will discuss these tips in two parts.
It may seem that after making your digital presence compelling you are done with your marketing for organic growth but it isn’t. Marketing for organic growth is an ongoing process just like any other marketing strategy.
Once you think everything is in place as per your plan, you will need to start analyzing the impact. You can track key metrics like social media reach, website traffic, engagement rate, conversion rate, etc. to see what impact your organic growth strategy is making. You might not get the desired result on the first go. You will need to try a few different strategies. You can opt for A/B testing to find out what is working for you and what’s not working.
Based on your analysis you should re-adjust your marketing strategies.
But again, this won’t be a one-time exercise. You will need to keep doing it continually. The digital world keeps on transforming itself very quickly. What worked yesterday might not be so useful today and there’s no guarantee that whatever is working today will have the same value in the future. So, you should keep analyzing the results and re-adjust your strategies according to the latest updates. This will help you meet the evolving needs of your customers and the digital space where you are interacting with each other. 19
You can set your business on the path of explosive organic growth by understanding your target audience deeply and curating your digital marketing strategy around them. When you know your target audience well and go meet them where they are, you will automatically develop a connection. When you have a bond with your target audience you do not need any advertising campaign to lure them into buying your product or subscribing to your services. By being present and frequently visible in the digital world you can build your digital presence and turn it effectively for your business growth by creating value and connecting more meaningfully to your customers. We hope you will utilize this ultimate guide to achieving organic success for the organic growth of your business.
Dattatraya Shetty is an IT Professional with 2 Decades of experience in areas of Product Development, Implementation & Service Delivery Management. As the Head of Implementations and SOC Compliance in Smartkarrot he is on a mission to provide relishing customer experience.
Published July 12, 2023, Updated July 12, 2023
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