Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
How is Customer Success driving around your company market valuation? Buckle up, and find out below.
The saying, “What goes around, comes around,” is true even in the customer success industry. Because, yes, CS, when done right, dramatically impacts your customer’s bottom line and yours as well. Not convinced? This post will cover five ways businesses, and their customers see value from the CS industry.
Revenue is all about MRR (Monthly Recurring Revenue) or ARR (Annual Recurring Revenue) in customer success. Let’s say that your CS department is doing an exceptional job helping your customers reach their desired outcomes. A satisfied customer doesn’t churn. And when your customers aren’t churning, this, of course, means more revenue for you.
Or, let’s assume that your customers are ready to upgrade their current subscription with add-ons or opt for a more premium plan. Once again, this also has a positive impact on your revenue.
And a happy customer is a retained customer, and a retained customer drives revenue growth.
CAC or customer acquisition cost is a SaaS metric that indicates the total cost needed to acquire one new customer. Another way CS drives company valuation is by customers advocating on your behalf. From online reviews to case studies and viral expansion to reference calls, customer-driven growth accelerates CAC Ratio efficiency and shouldn’t be left to chance. Therefore, the more you leverage this factor, the better it is for your market valuation.
How you nurture your ability to acquire talent impacts your company’s value. If you’re seeing a lot of customers churning, there’s a good chance your employees are churning too. Maybe you’re trying to sell to customers that you shouldn’t or selling a dream that simply doesn’t exist. Whatever the reason, working in an environment like that isn’t healthy and, by design, leads to more customers and employees churning.
But when you’re focused on customer success, most of the time, you’re in tune with and focused on employee success. And this is an attractive factor to investors, who are always looking for the value of a company.
An enhanced account expansion has multiple benefits. One benefit customers see from a helpful CS department is getting more value from their relationship with you. And from your end, this means increased revenue through just your current customer base.
Why does that matter? Because when you’re experiencing healthy revenue growth from account expansion, you don’t need to focus on customer acquisition to continue growing.
Customer Lifetime Value or CLTV is an essential element of the customer success industry that helps to drive more market value for your company. Increasing CLTV, through extended lifetimes, either via simple customer retention or via expanded revenue, such as upsells, cross-sells, etc., is a very healthy sign for your customers as well as for your company. And Customer Success is the way to keep customers longer, increasing their CLTV—even if they never pay more. It’s also the key to customers eventually becoming your brand advocates.14
Customer Success is all about delivering the best to your customers and ensuring they’re satisfied and happy with your product. And when your customers are satisfied and finding value, you can as well through the different ways discussed in this article. Because, overall, it’s all about implementing these correctly and ensuring you’re giving your customers your best.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 27 Oct 2021, Updated 18 Jul 2022
What changes do you need to incorporate into your customer success/acc...
27 Sep, 2022
Customer success teams always try hard to improve customer health scor...
23 Sep, 2022
Here is a list of free NPS software and NPS calculators that are avail...
22 Sep, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.