Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Still undecided? We can help!
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
In your journey of nurturing a relationship with your customer, there comes a time when your customer is ready for more. It is a clear indication that your product is adding enough value to the customer’s business. And when that reaches to the most optimum level, it becomes necessary for both t
In your journey of nurturing a relationship with your customer, there comes a time when your customer is ready for more. It is a clear indication that your product is adding enough value to the customer’s business. And when that reaches to the most optimum level, it becomes necessary for both the parties to grow their business. Hence, upsell is the clear outcome of such a situation.
Upsell is the practice of encouraging a customer to buy a higher version of the product that is more expensive than the one they are already using. When I say upsell, this word sounds more relevant from the seller’s point of view. But in reality, it is an event where both sides, buyer and seller, are equally involved. You don’t just sell your higher version product only to gain more profit. That high-end product should add enough value to the customer as well. Only then it makes a win-win situation for both the parties to go for such deals.
Apart from the most obvious benefit of upsell to the business, which is an increase in revenue, there are many more reasons why SaaS upsells should be executed.
Both, upsell and cross-sell are closely associated but they are not the same. Upsell relates to the upgradation of the same product with more advanced features. While cross-sell is more about selling different but related products that can expand the customer’s usage experience. It is more like suggesting the customer to buy complimentary products along with the main one they already purchased. Upsell goes with the depth of the product while cross-sell goes with the breadth.
As a customer success manager, you need to always keep the customer’s interest in mind. You are in the frontline of your organization facing the customer. And the upselling deals you make with them should always be in alignment with what they really need in their business. You need to be very careful that you don’t send a wrong notion of mis-selling to your client. The best ways to execute upsells can be discussed below.
The most impactful upsell technique is through tracking the usage limits of the customer. You already know what is the maximum point a customer can reach while using your basic product. Until they have already hit that limit, there is no point in approaching them for further deals. So, you must wait for the right time until they have exhausted their usage limit with the current plan to suggest them to upgrade to the higher plan or version.
Another way to know whether the customer is ready for upsell or not is through in-app features. In this, you can show the advanced feature within the basic product itself. Only difference would be that they won’t work until the customer chooses to buy the higher version. This will help you make them aware of upselling opportunities without even approaching them personally. After a fair amount of hitting those locked features, the users would know the right time to purchase it. And the whole purchasing experience can be automated through a link that they need to click on from within the app.
A customer success upsell is a team effort. There might be multiple touchpoints your customer would be making with your company. You need to leverage all those interactions to make the best possible upsell offer that is hard to say no to. For example, when a customer has an open ticket for any support issue, that would not be the best time to approach them for upsell. Likewise, when your product team releases a new version, you can reach your customer who had previously shown interest in the features that are included in this new release.
Customer health score is the north star metric of your customer success platform. Through this you would be able to know the customer accounts who are most loyal and satisfied with your product. All you need to do is to use the customer health score to identify the top performers and propose upselling to them. The most loyal and happy customers are more likely to consider any new offers you make them. And if your offer is genuinely valuable to them then selling them would be much easier.
Upselling is a practice that is the fruit of nurturing a long-term relationship with your customer. The best way to ruin that relationship is by considering the customer as just a number. No matter how important you think is upselling, it can never surpass the retentionship of your customer. So, don’t approach them without preparation and without their contextual solution that you have to offer them.
Assuming that customers would always remain the same would be another mistake. Staying updated with the customer’s current scenario is a must if you need them to consider your offerings. Always analyze in your discussions with them as to how their needs have evolved and what other changes are incorporated in their organization.11
Upselling is an art that every CSM has to practice in their work life. Only through this, they can ensure more value addition to their own as well as to the client’s business. It is always different from the fresh sales as during upselling, you already have a fully formed relationship with your customer. So, most of your tasks about knowing the customer is already done. You just have to match the right timing and upselling would work just the way you want it.
Shoeb lives and breathes Customer Success and SaaS. He has a passion to research on the latest innovations happening in SaaS and Customer Success. Shoeb hails from a Software Architecture background where he worked for many years with Indian Tech Giants like Wipro and ITC building software solutions for their MNC clients in the UK and Denmark.
Published 13 Jul 2020, Updated 6 Jan 2021
Customer success teams always try hard to improve customer health scor...
23 Sep, 2022
Here is a list of free NPS software and NPS calculators that are avail...
22 Sep, 2022
Negative versus positive feedback has always been a point of discussio...
21 Sep, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.