Customer Referrals

How Customer Advocacy Drives Customer Success

7 Comments / Customer Success / By Rohan Sheth

Software companies once approached customer goodwill with a lot of hope. The mantra was, “build it, and they will come.” The idea being, if a business focused on delivering an excellent product and stellar support, then after some time, hopefully, the customer would tell others all about it. Today, hope is unproductive and unnecessary. Instead,…

Net Promoter Score: An important indicator of Customer Success

9 Comments / Customer Success / By Rakhin V

Anyone in business knows the value of customer satisfaction for growth. Many small businesses or startups struggle with finding new customers and often must invest considerably in marketing to create a pipeline of new prospects. Once a company is somewhat established, another, and potentially more effective method of finding new customers arises — customer referrals….