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Trouble finding the right business intelligence automation platform for your organization? If yes, check out this blog wherein we have provided a list of SaaS business intelligence platforms to make your task easier.
There is a wide array of business intelligence automation platforms available in the market today. This includes highly technical and powerful platforms to user-friendly and lightweight dashboard builders.
Selecting the right one is contingent upon the type of business, where you want to go, who requires access to the data, your tech stack, etc.
It is a tiresome process to select the right business intelligence automation platform requiring multiple stakeholders’ buy-in. However, you need to start somewhere and understand the biggest players in the business intelligence domain.
To help you make the correct decision, we have zeroed in on six business intelligence platforms and what types of businesses they are most suited for.
So, let’s get started.
Do you and your team work with Microsoft products such as Office, SQL Server, and SharePoint? Then Power BI would be the best Business Intelligence solution for your business.
The primary target audience for Power BI are everyday business users and not just BI developers. The tool is developed keeping users and decision-makers in mind.
1. Interactive Power BI desktop: This tool helps you build reports real quick with quick access to data. It doesn’t require you to have advanced skills to create a report, and the best part is that you can download it for free.
2. Customized visualization: Every organisation is unique in how it operates and how it accomplishes its goals, and there are instances when the standard route is the best option. The same is true when it comes to visualization.
Power BI takes the standard route by default; however, it isn’t sufficient for certain organizations because of complex data. In such cases, Power BI offers a custom visualization library that can be accessed to create a visualization that meets their requirements.
3. Natural Language Q&A: With Natural Language Q&A, Power BI lets you provide content, and it can be changed as per your visual requirements.
Chartio is a powerful, award-winning, cloud-based analytics tool with an easy-to-use drag-and-drop user interface. The best thing about this tool is that you don’t need any prior knowledge of SQL and thus works well for teams with limited or no technical knowledge.
Right from the top executives of the company to the strategists and analysts, the tool has been designed keeping everyone in mind. With the extensive range of drill-down reports and live charts, Chartio helps founders and executives have a clear overview of business data. Similarly, it lets marketing and sales teams combine data from various sources and make better decisions accordingly.
Snapshotting: Through this feature, Chartio lets users take snapshots so they can capture specific data at specific points in time.
Easy to use and understand: It allows you to modify and present data using a variety of charts and live, interactive dashboards that are simple to use. Additionally, its visualization tool allows data transformation and identification of trends and patterns.
Connectivity: It connects directly with popular data sources, including Google Analytics, GitHub, Trello, MailChimp, Asana, and more.
Google Data Studio comes integrated with ease with the entire Google ecosystem. Additionally, it is free, making it a top go-to BI tool; however, the tool comes with limited visualizations and formatting capabilities.
It can be said that Google Data Studio targets a very broad market. The tool is good for everyone who has bought into the company’s ecosystem and wishes to visualize data.
The Tableau Desktop is a data visualization tool. The BI tool offers several features, including dashboards, visualizations, and reports. This tool is known for being powerful and intuitive.
The tool is designed for data scientists and analysts requiring the power to develop dynamic custom charts and complex visualizations.
Looker is one of the most powerful platforms for data modeling using its proprietary language, LookerML. The tool, which Google has acquired, has become the tech giant’s main bet in the BI world. This tool is known for its reporting tools and dashboard capabilities.
The tool is developed for data teams that require powerful modeling capabilities more than anything else.
This cloud-based BI tool is easy to use and provides data analysis, predictive analytics, and insights. In fact, creating personalized visualizations and creating dashboards doesn’t require any expertise. Domo is a robust tool that includes everything from data warehouses and ETL to visualisations and reports.
It is the best fit for enterprises looking for a tool that helps them get better insights on their data day-to-day happenings. Specifically, the tool targets executives with a mobile-first philosophy.
If you are looking for a tool that goes beyond business intelligence and provides customer intelligence, then I would recommend you try SmartKarrot.
Before going deep into this ingenious customer success tool, I would request you to check out this micro podcast link:
The Difference between Business Intelligence and Customer Intelligence
SmartKarrot is the only platform that has been built for intelligent customer success. It uses customer success, customer experience, and product experience in an effective manner to help retain revenue and drive account expansion using a comprehensive suite of customer success tools.
It helps you to:
Schedule a quick demo today!
All the business intelligence automation platforms mentioned above have some form of a free trial. So, it is easier for the users to try them out.
Every platform has its strengths and weaknesses; however, we were hoping you could try them out and not frame an opinion based solely on our research. 35
We assure you that these business intelligence automation platforms mentioned above are the best and will help transform your business over time.
Rohan has over 11 years of experience in client services, marketing and hospitality field. Previously, he was head of digital marketing for a hi-tech mobile application. Rohan is driven by new challenges and the possibility of making an impact on individuals and businesses.
Published December 01, 2021, Updated May 22, 2023
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