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In this blog, we discuss the art of using webinars to supercharge SaaS customer success.
Success in SaaS is not as easy as it seems. Boosting sales and acquiring customers will not be sufficient. You need to retain customers, and the best way to do that is with winning customer success strategies. A key aspect of customer retention and customer success is ensuring you get customer loyalty. Customer marketing is vital to enhance customer experience. Based on the customer journey, you need to optimize the process at each step. A customer success journey can be made simple with the right customer education. Webinars are an important component of customer education. They are a great way to know more about any topic- product, people, or process.
People successfully use webinars to attract viewers and use them to become customers. Now more and more customer success teams realize the power of webinars for customer education and retention.
Before getting more details into how webinars help customer success teams, let’s look into the pain points of a paid customer or trial user.
To understand how webinars help, customer success teams should understand their benefits
You need to ensure your customer success team has a strategy in place to optimize customer success. This strategy needs to involve webinars. Webinars can help simplify and educate customers about various product features. Here are ways how customer success teams can use webinars.
You can assist with repurchasing or upselling through a webinar. A webinar on the product benefits will help customers understand why they should stick to the product and what makes it tick. You can understand customer conversations around the product and set the right direction.10
Follow the above points to ensure that your webinar on SaaS customer success is a huge success. Consider recording the webinar for the absentees to market your webinar to drive more referral traffic on your website. Webinars can also be used as a lead generation tool to maximize your referral programs. You can write articles that address the questions and topics in the webinar and ensure value is delivered. If you are new to webinars, creating one for SaaS customer success can be a bit tough. However, once you understand the rhythm of doing it, webinars can be an influential mode of engaging your customers and keeping them involved.
Published 15 Feb 2022, Updated 11 Apr 2022
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