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How can interactive content help in getting more sales in to your team? Read on this article to know about 5 such ways in which interactive content helps.
Different businesses need different sorts of strategies to reach out to their customers. That is when interactive content helps in luring the customers to your page and engrossing them for a longer time. If you are veering towards a path that needs and demands more engagement, you need to make sure that you carve your interaction quotient well. This will also help you in driving more leads through the marketing funnel. On that note, this post will walk you through 5 such effective ways to increase your B2B SaaS sales with the help of interactive content. Without any further ado, let us get started with the list right away.
Infographics are a great way to keep your readers engaged till the end. This is a kind of format that usually pulls in information zipping through a timeline that a reader would be interested in walking through. Usually, infographics are packed with a ton of data, visual elements, and numeric that help retain engagement and engrosses the customer. They are a good way of informing to the audience if not teaching. Not just that, they also capture leads through forms, which is pretty much the same strategic purpose as e-books. Just that, it is a smaller content as compared to e-books and brings in more information to the customers in a lesser period of time.
When you are wishing to multiply your SaaS sales numbers, it is pertinent to approach the aspects of customer work routine as well. Therefore, this is where you need to make sure that you put out content that is way more strategic than usual. With the help of interactive calculators, you make it easier for the customers to calculate or evaluate their data at their tips, without having to look for a calculator right away. Let us assume that your brand is offering a marketing service, this is when you can develop an ROI and perhaps an engagement rate calculator for your customers. The best part about interactive calculators is that they serve the purpose of delivering a quick answer to a customer who has to solve a problem in each of their daily lives.
You can provide interactive customer experience to your customers in a way that is fun too. For this, you don’t have to create complex content from scratch. In fact, today the social media platforms and channels are coming up with innovative ways to render simple templates for easy and fun interactive quizzes that your customers can play along with. For this particular type of interactive content, you need to make sure that the strategy you deploy is effective and helps in generating value. It is more than necessary to explore and put up topics that actually make sense to the customers. You can easily enhances your sales numbers by deploying interactive content into the picture. This will immensely help in building a closer relationship with your customers.
Putting up easy tests and assessments is a good way for your customers to test themselves and their knowledge. Not just that, it is a great way to educate them as well. Some of the examples include, ‘How much do you know about SaaS?’, or ‘How much do you know about cloud platforms?’. This way you can attract your top of the funnel leads and make sure that they stay on your page for a longer period of time. Using an assessment like this is a great initiative to educate and aware your customers about your products and offerings.
Enhancing your sales numbers is always tougher if you do not receive feedback from your customers. A message is that followed by no response is not reckoned as a conversation. That is when surveys are a great way of gathering more leads and the customer’s feedback about their experience with your offerings. For instance, some of the leads that are using your free trial version of your product can use this poll to tell you what do they like the most about your product, and what do they dislike the most as well. not just that, by using surveys and polls, you stand a chance to segment your leads and pull in more qualified leads down the lane, which all works in your favor.8
We know that content marketing is now no longer a mystery, especially when it comes to strategy. One of the best ways to engage more with customers is by offering them interactive content. This has a ton of advantages over its cons. First being, it delivers immediate response to people and second, it helps in capturing more of customers’ personal data along with their permission. The better you happen to know your customers, the better you can help in personalizing offers for them. And thus, your sales number can rev up in the right direction which is your pivotal point in the first place. At the end of the day, the happiness of the customers is what matters most.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 28 Oct 2021, Updated 14 Jul 2022
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