You might have come across the adage, ‘Customer is the King’, quite a number of times. There sure is a reason behind it. You have started your business for your customers and keeping them at the center of your business does make some sense. Though spotlighting customers is no new concept yet it still remains a highly underutilized content strategy for some of the brands. When done with strategic intent and thoughtful execution, the customer’s voice can cut through the marketing noise on social, especially in B2B storytelling. On that note, here in this post, we will walk you through 5 ingenious ways to make the customer the hero of your story in no time. Without any further ado, let us get started with the ways right away.
Table of Contents
- Know and Identify your Target Customer Base
- Put your Customers in the spotlight on your social media channels
- It is time to go Creative
- Get the whole Team on Board
- Let your Customers participate as well
1. Know and Identify your Target Customer Base
Before you strive to make your customers the hero of your brand, it is more than necessary to put yourself in their shoes. This will give you enough idea on what is their expectation and desires from your brand. For your existing customer base, you can send out surveys and monitor popular social media platforms as well to know their demographics. Once you have collected information about their demographics, you can create buyer personas of your target customers based on this data collected from your existing customer base. This will immensely help you to get worthy content that actually serves the needs of your customers. And when your customer base finds content that they are actually into, the chances of getting shared, re-shred, and engagement is way higher than usual.
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Know that social media does have the power to unlock conversations and deals that do not really need a specific strategy or planning. While that happens, they also often generate the same or greater impact than the posts that you would have previously planned. For instance, if a customer of yours, praises your brand for its services or products, make it a point to revert or re-tweet or re-share the same along with a comment of appreciation or a heartfelt emoticon that serves the deal. Similarly, if you happen to see a customer who took to the social media when met with an insincere quality in your services, do make it a point to reach out to them personally and see how best you can make amends.
3. It is time to go Creative
You can always come up with ingenious ways to make your customer the hero of your story. Always remember to keep your content fresh, organic, and engaging at the same time. Start with re-sharing your go-live celebrations of your product and services. Along with this, you can ask your employees to post photos/videos alongside their favorite (nameable) customer logos. This is a great way to showcase your culture, increase user-generated content, and help your employer brand for recruiting purposes. This can do wonders for your brand if implement with the right strategy.
4. Get the whole Team on Board
Making the customer the hero of your story needs efforts and attention from your whole team. It should be a team effort and not just you or a particular team. Therefore, first things first, start providing training, proper education and mentoring sessions to your employees as and when they are hired. Make sure that you continue your guidance even after they have completed their probation period with you. This will greatly help all the team members of your team to re-consider how they work and process and will imbibe in the continuing success of your customers as well.
5. Let your Customers participate as well
There is no better strategy in making the customers the hero of your brand by letting them participate in your brand’s story or campaign. Even though it might look like impossible to begin with, it actually works in favor of your brand. For this, you will have to make a list of potential customers who can share and create relevant content that can be liked by all. If you wish to get your active customers involved in the decision-making process, your best bet would be to head to social media channels that they generally go to and use. See whether your brand is getting any special mentions and revert to those mentions with the same affection and love. This will mean a lot to your customers and will definitely make them the hero.9
Setting each of these above tips and strategies will allow you to create a customer-centric notion in your brands which will ultimately help you. By taking each of these 5 steps towards becoming a customer-centric brand, you are showing your customers that they are special and worth their time. It is no rocket science to make your customer a hero in your story. All you need to do is show some empathy and make sure that they are heard and participated at all times.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published October 25, 2021, Updated October 25, 2021