Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Still undecided? We can help!
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
Picking the right pricing objective and an associated strategy is vital for the SaaS business. Which is the best pricing module that you should consider for your business? Unlock the answer here.
Though every SaaS company has different offerings for each of their customer segments, one thing that does not stay so different is the perfect pricing. Missing out on the right pricing objective that suits your product range will not just be detrimental for your business but also uncalled for. Are you leaving behind huge revenues on the table? Could you have made more profit? Did you lose substantial customers because of high pricing? What went wrong?
While nailing the right pricing objectives and strategies is critical to every SaaS business, you must know which is ‘the one’ for you and which isn’t. If that is what you have been wondering off-late, this blog will add some solace to that racking brain. Without any further delay, let us get to the point straight.
Pricing objectives are the preliminary goals and underlying framework your business sets to guide how you ultimately price a product or service. Before you pin an ideal price point for your products, you must know what is the right price. Simply put, without a well-defined pricing objective, you throw out the price to the water and see what floats and what sinks. Doesn’t sound like a strategy, right?
Relying upon and analyzing a couple of external factors such as business goals, maturity of the firm, timing, market stance and rank, budget accommodation and niche will help you determine what is your right pricing objective. In fact, according to a report by Prisync, about 27% of the customers say that pricing is the first factor that determines their purchase decision. Here, we will talk about some of the most sensible pricing objectives that you can deploy for your SaaS business.
The pivotal objective here is to draw in as much as money possible for your company. Generally, a business’s pricing objectives are aimed at the following:
Sales-related pricing objectives have two main objectives – one is boosting the market share and the other is enhancing volume.
One of the biggest factors that affect the performance of a market is the competition. The following competition-related objectives should be prioritized in a business:
Customers are the backbone of your business. With the right pricing, you win their confidence and trust and ensure that they do not get duped.12
Choosing the right pricing objective and a relative strategy is critical for your SaaS business and you know it. This demands constant analysis, research, and study of your current market stance, your competitor’s pricing, budget, and a lot of other factors to reach a streamlined decision. At the end of the day, you just want to position your business and your product for the ultimate success of your customer. This will eventually help in bringing you more customer retention, give the churn rates a backseat, and lead to higher customer satisfaction – which is your pivotal goal.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 16 Jul 2021, Updated 16 Aug 2022
In this blog, we talk about expansion revenue and the diverse ways you...
26 Sep, 2022
In this write-up, we dive deep into how enterprise software in SaaS is...
20 Sep, 2022
Here is our guide that discusses how SaaS tools and the cloud have giv...
15 Sep, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.