Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
What is SaaS sprawl and how does it impact your business? Read on and explore this blog to get all your answers in a line.
The manner in which we use software today has taken a drastic change from the previous times. That is mainly due to the evolution of SaaS (software as a service) and how that has become a standard application delivery. While it is a given that the SaaS applications have gifted us with many advantages over disadvantages, such as quicker time to value, minimized vendor management and enhanced accessibility, relationships and scalability as well. To manage it all, companies today are taking to SaaS sprawl and letting it address each of these challenges. On that note, today, we will walk you through SaaS sprawl, its meaning and how it impacts business. Let’s get started.
When an organization tends to have numerous SaaS applications within their stack, it sometimes become too unmanageable to look into the solutions one at a time and respond effectively. To curb this issue, SaaS sprawls help in mitigating this challenge and managing this troubleshooting ailment in the easiest manner possible. We all know that the trust of a customer is all that matters to us in the end of the day. Are we making sure that it stays address and not hampered? Are we abiding by their satisfaction and ensuring that they stay happy and satisfied and most importantly, their data is safe with us? Now, that we have covered the basic ground on SaaS sprawl, it is now time to know how it truly impacts businesses and more. Let us get to it.
According to a recent survey, 75% of the respondents claim to say that about a whopping 75% of the IT leaders say that the biggest concern with SaaS sprawl is the security aspect. It is a given that the SaaS applications tend to store in a ton of confidential data, customer’s financial information, records and more. It is more than necessary to protect these files from getting corrupted or getting stolen from other hidden sources. Therefore, make sure that you take all preventive causes to safeguard your data before it is too late.
Sometimes, employees start procuring SaaS applications even before checking out the existing SaaS stack of the company. This leads to two major implications here: one, is the rise in the number of SaaS applications in the given company and the other is the overall increase in the SaaS spend for the company. It creates difficulties in budget forecasting and cost estimation for the finance department. Therefore, sometimes it becomes difficult to manage SaaS spend, and companies often realize they are spending extravagant amounts on SaaS applications until someone finds this trend of overspending.
It is more than necessary for a company to stay compliant with the governing regulations to steer clear of any legal troubles. This can include GDPR, SOC 2 or FISMA, according to the type of service that it offers to safeguard the sensitive and private information of a customer. As mentioned, when a company does not fulfill any of these requirements, it falls prey to severe business reputation tarnish, lawsuits and more. When companies lose control of their SaaS stacks, it can lead to data expose and various other issues if not monitored properly. Therefore, be careful with the information that is shared and trusted with you by your customers.
SaaS sprawl pulls out data sprawl due to the decentralized distribution of the information in different applications. When that happens, it becomes cumbersome for IT to find where all data resides, who all has access to it, and how exposed it is. Let us assume that you as a consumer find Dropbox more convenient for sharing and storing files even when your company uses Google Drive. Now, even if you have full access to Google Drive, you will store and share data using Dropbox, which is beyond the purview of the IT department. Therefore, even when you choose to leave the company, the data may remain in it forever with no chance of recovery. Even though it might seem like a small, trivial issue, it does have major implications if not measured and corrected at the right time.
While it is a given that the presence and usage of more applications creates confusion among employees and IT, it also causes delay, inefficiency and affects the overall experience of the employees in negative way. And you already know, when the employees suffer, so does their productivity and collaboration across different departments. Therefore, take regular inventory of all the SaaS applications which are used in your organization across different departments. Take a note of who are the employees using these tools, their time spent and all such necessary details as well.11
It becomes quite easy for a company to experience SaaS sprawl especially when you have a ton of applications being used and accessed by each of your employees. Therefore, it becomes more than necessary to eliminate the growing pains that come with a growing business. Know what you need to have and take all preventive measures to check the data leak or data theft. We hope that with this information provided to you, you will be able to use help from it.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 29 Sep 2021, Updated 29 Sep 2021
In this blog, we talk about expansion revenue and the diverse ways you...
26 Sep, 2022
In this write-up, we dive deep into how enterprise software in SaaS is...
20 Sep, 2022
Here is our guide that discusses how SaaS tools and the cloud have giv...
15 Sep, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.