Writing thank you notes for customers has become an outdated practice lately. More often than not, business owners drain all their energy trying to find new leads while ignoring those already happy with their services. That is a huge mistake, especially for B2B SaaS companies.
Sending thank you notes to clients is a very polite gesture. However, if you do it right, it can cement your relationship with your customer. This, in turn, helps in generating future business.
In this write-up, we will discuss a step-by-step guide to draft; thank you letter to customers for their support.
So, let us get started.
How to draft thank you note for customers?
Sending thank you notes can show appreciation for customers and improve business relationships. It builds customer loyalty and demonstrates that you care for your customers. Drafting thank you notes in a good manner is important. Here are some of the steps that one needs to keep in mind to write a thank you note for customers. A customer appreciation letter needs to be written carefully with the right elements.
1. Choose a format that aligns with your business
Choosing a format to thank customers is important. The format you choose needs to be professional, polite, and respectful. Handwritten notes are great. But, the fact that it is a logistical nightmare is true. It might work for a small business to create a personalized experience. Keep in mind what you are looking to communicate. For example- If a customer has just onboarded with you, a personalized message will be good. If the customer completes a year of association with you, you can send an email with a thank you note.
2. Utilize a proper greeting form
The thank you letter to clients needs to greet them appropriately. This is in consonance with the brand voice and image of the company. If you know the customer well, you can start the letter with ‘Hi,’ ‘Hello,’ or ‘Dear.’ In case you do not know the client very well, you can address them as Dear. If the letter is informal, you can address them by the last name. If it is a formal thank you note, the last name with appropriate suffixes will suffice. Some customers may feel offended if the right greeting is not used, so ensure you address them properly.
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3. Express your thanks and appreciation
Thank the customer and express your gratitude. You can tune this according to what you are thanking them for.
If they are a first-time customer, you can have a note like this.
‘Thank you for choosing us. Your trust and confidence in us will help us create products that meet your expectations. Please let us know if you need anything.’
If the customer is one who is repurchasing, you can send a different note.
‘Thank you for subscribing to us again. Your support and feedback help us grow and evolve.’
4. Include specific details
Be specific in your note. Thank them for the small details. Keep in mind the feedback they gave; weave that into your thank you note. Make them feel remembered. If they are your 10th or 25th customer, bring it to their notice. It is time for you to show how important they are to you!
5. Look positively at the future
Most importantly, you need to wrap up your thank you letter by showing that you are looking toward the future with the recipient. Show that you would like to continue working together and express the mutual benefits of the arrangement. This will help build customer loyalty as a thank you note is a good sign for relationship management.
6. Say thank you again
Say thanks again. Genuinely express your gratitude in a simple form.
7. Draft an appropriate closing
Close your thank you letter fittingly. Your closing salutations can be formal, for example- best regards. Other closing salutations include:
- Best wishes
- All the best
8. Sign your thank you letter
Sign off your thank you letter. In case you are writing to a new customer, add your last name and professional designation for the right impact.
For example- Best regards, Mr. Rogers – Manager(solutions)
If you are writing your letter, use your actual signature for a better look. This personalizes the letter and makes the reader feel remembered. These tips can help you write a thank you letter that shows empathy.
9. Give customers a way to respond back
It would help if you need to give customers the window of time to respond. You need to include an option for them to respond in case they have queries about the product, company, or any general feedback.
The goal is to be positive and sound as genuine as you can. The letter needs to be human and be meaningful. In case you have allied products, you can cross-sell or upsell by mentioning the range of products and solutions you offer in the footnote.
Writing thank you letters to your customers may not be the preferred way people spend their time. But it surely makes your customers feel valued.
Irrespective of whether you are sending a handwritten note, an email, or even a text message, this act of kindness never goes unnoticed. 26
If you are unsure how to get started, look at the steps provided in this write-up and start delighting your customers immediately!
Dattatraya Shetty is an IT Professional with 2 Decades of experience in areas of Product Development, Implementation & Service Delivery Management. As the Head of Implementations and SOC Compliance in Smartkarrot he is on a mission to provide relishing customer experience.
Published December 29, 2021, Updated March 02, 2023