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10 Mobile App Strategies to Drive Customer Retention

Businesses need mobile app strategies to increase user base and revenue. Check out the best mobile app marketing campaigns to create a successful strategy.

Rakhin V
Mar 7, 2019

Mobile app strategies

If an app is launched only once a week after it has been installed, there is a 60 percent probability the user will never launch it again.


Customer retention is the glory of any business. However, it is not an easy deal. There are strategies to execute to see that these visitors are made to stay as repeat buyers. Retained customers cut your general cost of publicity while your ROI scales higher. Developing a mobile-friendly, users’ application is an easy way to convert visitors into repetitive customers. An engaging Mobile Application propels customers’ retention. However, there are strategies to be considered and taken, to ensure that the mobile app is encouraging enough to retain customers. They include:

#1. Allow App user segmentation:

Campaign segmentation enhances engagement. Specifically, design campaigns for each segment of your app by using behavioral and demographic data gathered from your audience. Your customers will come again if they feel the app is personalized with different functions for different segments.

#2. Use in-app push notifications:

Smart notifications help your users to know what is new with your business or app. That way, you re-capture their interests and encourage them to stay in touch via your app. Businesses with smart notifications engage their app users up to 88% more than ones without notifications.

#3. In-app referral:

Allow your users to refer you to others without leaving the app. Many people don’t like leaving their apps to another source just to refer or suggest others to use an app. Integrate in-app referrals in little steps that save time.

#4. Go for Smart Surveys:

Did you know that you can conduct surveys without bothering people to fill up cumbersome forms? Of course! Many businesses conduct surveys now, in-app, via smart messages that ask them to leave feedback.

#5. Deliver contents per location:

You can use the location details of your users to deliver content based on the locations of your app users. When customers find relevant things to do within their location, at little or no expense, in a mobile app, they stay with the easier way.

#6. Incorporate Smart Analytics:

Smart Analytics are customer experience measurement tools on your end that allows you to make quick and accurate analyses of data that helps you improve your business and services based on users’ information and feedback. Stop the guesswork while adoption the mobile app strategies.

#7. Smart Contracts:

Develop your app with an ability to track people’s activities, execution, and fulfillment of operations. The tracking function should be built with optimal users’ data encryption.

#8. Stir loyalty:

By introducing competitive or gaming features like labels, badges, and rewards for execution or app usage over time, you can motivate your users with such values. It encourages usage boost and app adoption over other conventional ways of getting things done.

#9. Optimize in-app journeys:

Cut your users some slack by allowing your app to use drag or drop features to collect attachments; make the app capable of reading their internal storage. They don’t have to start going through ways of filing complaints, sending seamless mails to reach your customer support or anyone. A simple click and drag/drop motivates users.

#10. Incentivize with special features:

Based on smart contracts, you can encourage your frequent users to activate special and personalized functions that would improve their user experience.

There you are; ten amazing things to do to drive customer retention through mobile apps. Do you know that you can incorporate all these features without having to code? You can just plug-n-play with SmartKarrot!

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Originally Published March 7th, 2019, Updated March 31st, 2021

Rakhin V

Rakhin has over 10 years of experience driving business development and client services. In his prior roles, he stayed close to customers to understand their requirements and help them achieve their business goals. He is passionate about customer success.

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2 years ago

Jasmine Hewitt

I will remember these tips when I launch my own app!

2 years ago

Aaron Powell

Great tips, SmartKarrot! I've wanted to try in-app referrals but I'm unsure of the best way to do it. Perhaps the user should just enter emails and send an invite that way? #5 is a particularly useful tip, too. I use locations to send push alerts at optimal times.

2 years ago

Rebecca Y.

Great info, SmartKarrot! Point #8 is especially true for retaining customers, gamification can feel very rewarding when done properly. I like to use level counters and achievement badges, these are then shown off on leader boards. Users love seeing their names on it! Every other point here is great, too. We should all be following along with them if we want to succeed.

2 years ago

Miranda Welsh

Thank you for the pointers! I’m already using push notifications, surveys, and a referral program with rather good success. I didn’t consider offering different content depending on the users location, but I can how useful that could be. I really like the idea of encouraging loyalty with badges and ranks, too! It sounds like it would work for my niche.

2 years ago

Steve Martin

Good advice, we can all learn from this. I’ve always been a fan of analytics and like to have as much info on customers as I can, this helps me understand who is using my service so I can customize it better for them. I haven’t launched a survey in a long time, thanks for the reminder!

2 years ago

Jason Donovan

It’s really hard these days to retain customers, competition is at every turn and they are just waiting to entice your customers away. These strategies are some of the best and I’ve used them with some success myself. Ever since I segmented customers and targeted them more finely, I have seen the number of returning customers increase nicely.

2 years ago

Brock L.

Your 5th tip, contents per location, is the fundamental design behind our app. We’re trying to get people outside more and our app wouldn’t be possible without the ability to do this. We use gamification heavily as well to reward those who really make an effort, I’d highly recommend gamification to almost all app developers.

2 years ago

Larry Donovan

My app has been struggling of late. I just can’t seem to hold onto customers for very long and it’s hard figuring out why. These tips are helpful and I’ll definitely follow them through. I need to understand analytics better which will also help me deliver more effective push notifications and segment my userbase properly.

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