Gone are the days when businesses used to run only for the success of their own. Now the customers have become an integral part of your ecosystem. Your success would not be prolonged if the whole ecosystem around you is not growing. It’s the collective growth that drives a business of today’s world. Your customer’s…
With the evolution of ways companies are dealing with their customers, the role of account manager has come into prominence proving out to be extremely useful in their business. They are one of the key players in the sales and marketing team of a company. But unlike the traditional sales people, the account managers are responsible…
The Customer Success SaaS Platform Architecture Businesses are shifting from selling products to providing software and services with a subscription-based model. The model generates hundreds – sometimes thousands – of monthly revenue streams instead of a few large product sales. This complicates the process of measuring and managing “success” with a customer. While revenue is a…
Both Customer Relationship Management (CRM) and Customer Experience Management (CEM) are important aspects of keeping customers happy and gain insights about them by leveraging the power of data. However, it is important to know that both of them are not the same thing. They have different objectives and functionalities in the process of customer management….
Role Of Digital Transformation In The Healthcare Industry With digital transformation disrupting several industries over the years, the healthcare sector hasn’t been left far behind. Patients have been greatly benefited as a result of this disruption. By having ready access to data, they now have more control over their healthcare experiences. As a result, more…
Introduction Modern-day retail has evolved from the erstwhile physical outlets to contemporary digital platforms. Proof of this can be found in the fact that out of the 53% of US internet users who research online for products or services, 34% purchase them through online platforms while 19% purchase from a physical store. This shows the…
“On average, only 25-40% of new customers will re-launch an app after the first week. This number diminishes as time goes on, ultimately falling to 4% one year out.” (Source) Customer churn can be defined as a metric that quantifies the number of users who have uninstalled an app in a particular time period. When…
Introduction To App Abandonment When it comes to mobile app marketing, a vicious cycle sometimes stalls the most ardent of efforts. The cycle begins with organizations focusing on new user acquisition rather than on retaining existing users. New user acquisition is an expensive proposition and it consumes most of the time and resources at an…
“Businesses that run push notifications have 3X higher retention and 88% better app engagement.” (Source) With so many apps in the market, users are often wary about where to direct their attention. In such a competitive field, push notifications – if used the right way – are a great way to capture the attention of…
In the present times, consumer purchasing decisions are integrally tied to the customer experience (CX). This experience is heavily dominated by customers’ presence in and use of mobile devices. As per reports, around 63% of US adults depend on mobile devices multiple times a month for customer support. It’s safe to say that most of…
