Customer Success | 9 MIN READ
5 Great Account Manager Training Online Resources
Dig into some of the finest 5 account manager training online resources which will take your accounting skills to the new heights. Read on to explore.
Customer Success | 9 MIN READ
Dig into some of the finest 5 account manager training online resources which will take your accounting skills to the new heights. Read on to explore.
Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? If yes, then probably you are one of the thousands of account managers out there who are stuck on the same stumbling block and seeking the right assistance. But, today’s your day. Let’s see how you can benefit from the best account manager training available online.
As per Safe Guard’s Commercial Executive survey of 2016-2017- “The most successful account managers are relationship builders with a well-structured approach to managing their accounts.”
But before we delve into digging some of the best account manager training online resources, let’s do some brush up. It is vital to know the basics about account management, who is an account manager and how to become one. Is it stressful or real easy-peasy and what are the skills set that one should carry. Let’s get started.
A good account manager is the one who takes the responsibility for managing the relationship with the prospects of the organization. He/she also bridges and fills the gap between the customer service and sales team. As an account manager who should be able to serve both your customers and your organization, unbiased, and rolling out benefits for both the parties.
In a way, an account manager plays a significant role in augmenting the revenue and sales of a company. Without a strong account manager in place, there is every chance to pull in more churn. He/she is the one who has the ability to generate massive leads for upselling and cross-sell opportunities. How big is the importance of an account manager, let us see:
You don’t need to think of the box to find a solution when it lies right in front of you. Right from the soft account management skills to data and from relationships to distribution. Here are the finest 5 account manager training online resources which will take your accounting skills to new heights. Be it entrepreneurial creativity, or leadership skills, these account management courses are going to take care of every minute thing.
Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. This program offers an approach that is more concerned about the client and how to deal with them. It talks about identifying the priority customers, capturing and analyzing important information from those accounts.
The program also gives a detailed overview of developing a strategy to expand and grow existing customer relationships. This helps in propelling customer retention benefits. The training focuses on creating value and finding the exact way out so that the strategies can benefit both. The customer as well as the business.
Richardson’s approach stands on the following parameters:
The training program is a comprehensive offering that utilizes digital learning platforms, online assessments, workshops, mastery tools, etc methods to deliver the best.
To know more about this training program and its benefits in detail, find the brochure provided by Richardson.
Account managers often need to develop long-term roadmaps for their most important clients. To facilitate this, Miller Heiman Group, a pioneer in the sales and services world, has created the Large Account Management Process (LAMP) Training Program.
Further, this program focuses primarily on the planning and management of customer relationships backed by flawless strategies. Also, the program trains the professionals and organizations on building actionable account management plans for customer success.
This is an instructor-led training that is delivered by industry leaders with a hands-on approach for account management professionals and sales leaders.
Around 88% of the account managers believe that providing above-and-beyond customer services is the surest way to drive growth, but it isn’t.
Account managers face a very common dilemma – choose between customer acquisition and customer retention. Here’s RAIN Group solving that for you. Also, the RAIN Group Key Account Management training helps you identify accounts with the greatest potential for revenue growth. Moreover, it assists you in protecting those customers from the churn. It explains you can ensure continuous sales from existing accounts and spend an adequate amount on customer acquisition as well.
According to RAIN Group, the top performers in account management were not only able to drive annual revenue growth of 20% but also facilitate customer satisfaction. This leads to a two-way growth that a company would never deny to. Thus, the training program stresses on four parameters of account management:
To understand their idea in detail, download their program overview.
The Strategic Accounts Management Academy is a leader in Strategic Account Management Training, as the name itself suggests. Moreover, they deliver a variety of skills, tools, and key strategies for account managers through their various certification programs, training options, and online account manager training.
What’s unique about their approach is that they make the professional go through an Individual Competency Assessment, obtain the result and then use those insights to draft an individualized training program for the person. Thus, with SAMA’s training, you can:
Apart from training, SAMA’s Strategic Account Manager Certification program tests a professional on the highest standards on account management. Further, it judges your professional capabilities and provides you with the skill set. And gives you the confidence to nourish a strong customer base for your organization.
In 2020, the account managers are expected to work on a wide array of customer aspects. This includes managing account growth, account retention, ensuring product/service penetration and driving profitability. Further, keeping all these responsibilities in mind, Factor8 has produced a three-level account management training program. This can help managers qualify their accounts quickly and propose better policies to revenue-producing clients.
The Factor8 approach to account management training encompasses three levels:
Factor8 boasts of interactive and real-time training sessions that can be accessed immediately. Check this training program out now!
Further, apart from these above-mentioned programs, there are plenty of online courses and training on account management available on online learning platforms. Some of them include Udemy and Coursera.
Other worthwhile resources like The Association for Key Account Management, Powering, Louise Collins Associates, and PMI cater to various aspects of account management and can be very advantageous to use.
So, spend your time wisely and assimilate the industry’s best accounting skills for your own good.
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Originally Published May 27th, 2020, Updated October 29th, 2020
Rohan has over 11 years of experience in client services, marketing and hospitality field. Previously, he was head of digital marketing for a hi-tech mobile application. Rohan is driven by new challenges and the possibility of making an impact on individuals and businesses.
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[…] As an account manager, you play a significant role in enhancing the growth of a company. Even an average amount of revenue will benefit you in the implementation of an account manager. […]