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What is meant by Geographical Pricing for SaaS Companies? How to implement it in the right way? Unlock your answers in this blog and stay tuned till the end.
One needs to consider a plethora of factors before finalizing a certain pricing strategy. For a SaaS company, a successful pricing strategy is one that focuses on the customer’s perceived value of the offerings. Often, they put up tiers of pricing equations to target different buyer personas, product features, availability and so on. One such strategy that often loses the cut is the geographical location of the user. This blog will walk you through the concept of geographical pricing in detail and will spill some beans on how to implement it for your SaaS products and services. Let’s get started.
Simply put, geographical pricing is the practice of adjusting the price of a product or a service according to the location of the customer. The market dynamics of different geographical locations vary greatly and depend on a multitude of factors. Also, geographical pricing strategies have been put up recently to stay in close proximity to the supply and demand curves. With that, a lot of businesses have been able to account for the cost of living in several geographies and address the vying competitions as well.
Putting up a uniform delivery can sometimes be suboptimal and not nicely constructive too. That is why the concept of geographical pricing came into the picture. In this blog, we tapped upon a couple of nuances in and around geographical pricing such as the related factors that go behind making it possible and how to implement them as well. At the end of the day, it all depends on the company’s dynamics, structure, age and maturity, product range and offerings to come up with the right price point that fits all. On that note we have all heard about the adage, ‘One size does not fit all’, and this holds true for SaaS companies too.
Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her ‘gift of the gab’ to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.
Published 19 Jul 2021, Updated 19 Jul 2021
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