Author : SmartKarrot Editorial Team
“Mobile apps are anticipated to generate around $189 million by 2020. – Statista.”
Be it to connect with friends, play games, listen to their favourite music or stay updated with the latest news, mobile apps are an integral part of every smartphone user. On average, a person is likely to use 9 apps on a regular basis and 30 apps each month. (Source)Being an app marketer, to be able to successfully launch your app is indeed commendable, but it is equally important to look for profitable business growth for your app.
Research states that after downloading an app, 25% of users use it just once and more than 50% of users stop using it altogether after 3 months. (Source) In such a situation, keeping your users engaged and boosting revenues can be a challenging task. However, it is imperative to generate revenues for your continued success.
In-app purchases can be considered to be the most direct path to boost app revenue. Businesses with different types of apps will have to incorporate different methods in their business model in order for users to show purchase intent.
For example, if you consider gaming apps, the main game (which can be called the base product) is always free. When a user first installs the app, he/she may be just interested in the game even if there are other inconveniences like ads. However, once into the game, the player may want to buy extra lives after losing the last free one, or purchase items that may help boost their scores and keep them ahead in the competition. Delivering such upsells in the right moment can make the chances of in-app purchases more successful.
In case of a music app, users may first get the base app and pay for an upgrade where they can enjoy unlimited music, with more choices minus the ads.
“App localization can result in 128% more downloads and a 26% increase in revenue.” (Source)
Investing time, effort and resources in app localization can help you break regional, cultural and language barriers and open doors for more engagement and conversions. Moreover, users are also willing to pay more to geta local experience of an app they may be already using. Pointers such as language, countries, geography, etc should be taken into consideration before implementing app localization.
With such diversification in your customer profile, the chances of word-of-mouth marketing are higher, thus providing a greater brand resonance and a higher competitive advantage.
“Promotional push notifications drive 9.6x as many users to make a purchase, and increases in-app spend by 16%.” (Source)
With so many brands offering the same product or service, customers can often get confused about what to purchase and from which app platform. This is the reason why many users abandon the purchase process midway. Push notifications can be a great savior in such situations and are very essential to get your customer engaged and increase your mobile app revenue.
Source: Business 2Community
Push notifications allow engagement with customers in real time, thus delivering quick results. However, prior to sending notifications, it is important to analyze behavioral insights of the customers and send a tailored message that will compel users to open the app and complete the desired action. Timing is also very important in this case. Users should feel that they are being helped by the message, and not disturbed. In such cases, a user engagement platform can be of great help. For example, SmartKarrot provides a feature called smart notifications, where the right message can be delivered through the right channel, and triggered at the right time.
“Do you know that89% of businesses are set to compete just on customer experience? This makes it all the more important for app marketers to take customer engagement seriously to stand out of the noise and win their loyalty.” (Source)
With valuable and relevant content, user engagement, as well as retention, can be successfully obtained. Moreover, personalized content is very important to provide value to your app users and encourage them to use it more often. Do you know that 1.5% of app users will read a message with generic content, whereas a personalized message will have a 5.9% open rate? (Source)
Using demographics along with other factors like ‘last viewed’ or‘recently purchased’ can help you provide proper value and target the right audience. For example, sending a personalized push notification to women between18 and 27 who live near the beach and have recently browsed the ‘beach dresses’ section on your app can make them interested in the same and encourage them to make a purchase.
When you notice that users are engaged with your app, providing encouragement to make a purchase can help drive conversion and boost revenues. For example, if a customer has added an item on the cart and not made the purchase yet, an in-app messaging or a push notification can help make the purchase – provided there is a sense of urgency in it. “ Only 5 items left, get yours before it’s gone” or “get free shipping on any item purchased in the next 2 hours” are some of the ways how you can encourage your customers.
An important thing to remember here is that you have to be honest about the urgency you’re providing. Customers can easily make out a cheap marketing gimmick and that can be detrimental for your business.
“Statistics state that there are 3.5 billion social media users around the world, and the number is continuously on the rise.” (Source)
The above-mentioned fact is the primary reason why the power of social media cannot be overlooked for boosting app revenues. Simply by sharing your app link on social media can help you gain new users and increase your revenues.
Your existing app users can also serve as brand advocates on social media to get you, new customers, thus increasing users organically. Consider drafting a special promotional message encouraging existing users to spread the word about your app in their friend circles. Another way to acquire users is by using an app referral program. Engagement platforms like SmartKarrot provide an in-app referral feature where referral programs can be defined as per your convenience and you can also customize the look and feel of your referral screens for providing a seamless brand experience to your app users.
A small incentive can further encourage people to do the same. For example, a user who purchases something from your app can get a 15% discount on the next purchase if he/shares the same on Facebook.
At present, with so many apps in the market, there is tough competition for marketers to stay and flourish in the game. If your business involves having a mobile app, it is crucial to establish a strong route of conversion that users can adapt easily and help you boost revenues.
Even with the right intent and resources, sometimes it may get difficult for app marketers to implement everything together – from customer experience and satisfaction to boosting revenue and business growth. However, tools like SmartKarrot can take care of that problem. With benefits like quick setup options, cross-device targeting, and minimal coding, you can go beyond just market automation and achieve true engagement leading to higher revenues, scalability, and growth.