SaaS | 6 MIN READ

Top 10 Winning Pitch Decks from SaaS Unicorn Startups

In this post, we will delve into the top 10 winning pitch decks from SaaS unicorn startups and see what has made them seal the deal.

Simran Mohanty
Oct 25, 2021

Winning Pitch Decks

Winning Pitch Decks

You, as a startup, need growth and for growth you need funding. That is when the entire concept of pitch deck comes into play. When you have a winning pitch deck, it becomes a lot easier to convince your investors to give you a try and a plausible ladder to boost up your growth. In this post, we will delve into the top 10 winning pitch decks from SaaS unicorn startups and see what has made them seal the deal. Bring on a new business partner, win over new clients, and leverage to attract investor dollars, all at once. Without any further ado, let us get started with the pitch decks right away.

Foursquare Pitch Deck

The best part about Foursquare Pitch Deck is that you get to find everything information in big, bold bullets which makes it easier for you to apprehend and collect information. On top of that, you will not just find mobile device mockups but also real screenshots on how the app actually functions. The screenshots visualize every single functionality, yet keep things real. There are no huge growth charts or high-pitched dream ideas. This pitch deck has done a good job of growing into a huge enterprise and it all began in the era of this pitch deck. For more information, hop on here.

Mattermark Pitch Deck

Mattermark is best known for creating a data-driven search engine that aids in keeping SaaS businesses informed about other companies, named Google for business. By using multi-tinted charts to compare and analyze important data, it leads to better business decisions and improved market research. To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message. All the while keeping the deck super visual and less on the text-heavy side. For more information, hop on here.

BuzzFeed Pitch Deck

Of the many companies who pitched the idea of advertisement for their pitch decks, BuzzFeed was one on the list. It pitched the concept of advertisement as content in lieu of using content and advertisement as two different entities, which was the general norm then. If you’re in the SaaS business, visualizing your concept using actual screenshots of your product, actually helps. In the pitch deck, BuzzFeed’s founders exactly portrayed how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website. For more information, hop on here.

Bliss Pitch Deck

If your SaaS company or product is more from a technical point of view, it is always way better to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do. And this is exactly what Bliss did in its pitch deck. Further, Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points. For more information, hop on here.

Cubeit Pitch Deck

The best part about Cubeit’s pitch deck is that it has made good usage of visualizations and even includes a video demo. They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for. In a SaaS business, it is always better to put up a video demo of your product and make your customer understand your product in a useful manner. For more information, hop on here.

Launchrock Pitch Deck

The Launchrock brand is minimalistic, bold, and to the point, and so is their pitch deck. The information on each slide might look minimal to some, but precise. The data flows from one slide to the next in a simple storytelling format. To top it off, this pitch deck uses social proof and a sense of community to get the message across to the right audience. For more information, hop on here.

Intercom Pitch Deck

Not only does this keep the pitch deck on brand, it also brings in a great dose of personality. It shows investors that the Intercom company is simple, but not unpolished whatsoever. Adding the font shows off the fun, human side of the brand. Not only is this pitch deck is calm and reassuring but they used a simple font for the text, adding only some bold styling to reinforce the message. For more information, hop on here.

Buffer Pitch Deck

As a SaaS company, you need to be completely transparent with your customers. The company is one of the first to release their pitch deck publicly, not only helping others with their decks but illustrating goodwill. Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness and helps them better understand how your product works. For more information, hop on here.

Moz Pitch Deck

Moz’s pitch deck shows an interesting mascot that is on all of their slides and colorful blocks and charts that illustrate their points. Their later slides are packed with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city. What they believe in is doing something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck. For more information, hop on here.

Front Pitch Deck

Colors always have a greater impact on your audience. Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give. For more information, hop on here.

Parting Thoughts

You are never too late to pull out a great pitch deck for your SaaS company. It is all about being creative and delivering the right message to your customers. Remember; the key is to stay true to your message, stay true to your brand, be honest, and show results.

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Originally Published October 25th, 2021, Updated October 25th, 2021

Simran Mohanty

Simran hails from the content marketing backdrop with extensive knowledge in blogs, articles, and technical whitepapers in the non-fictional domain. She uses her 'gift of the gab' to explore new possibilities on her way and to make an exquisite impact on her readers. In her spare time, she likes to read journals on artificial intelligence or play with her cute kittens.

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