Intelligence-driven, scalable insights for onboarding, adoption, retention, and revenue growth.
Understand your customers interactions with your product and make informed product success decisions.
Bring efficiency, add scale, and connect user behavior to personalized actions.
Define and track onboarding by phase, user progress, account, and portfolios.
Identify, monitor, and execute timely account expansions with real-time reports and indicators.
Proactively identify at-risk customers and prevent churn using automation, early warning insights, and more!
Optimize product usage by monitoring in-depth user data and receiving actionable insights
Improve decision making and actions for enhanced outcomes.
Get a complete view of your customer and all their moving parts.
Create the right scoring system for your organization.
Deliver consistent customer experiences and repeatable success.
Increase your productivity real-time, automated alerts.
Create groups across accounts and users.
Drive adoption, upsell and cross-sell using extensive product data.
Reach out to groups of customers when you need to.
Create surveys to get timely feedback from your customers.
Automate your actions, alerts, surveys, and more.
Create and track tasks across teams.
Create alert rules that are flexible.
Manage, analyze, and optimize your customer interactions.
Proactively uncover key insights and receive data-driven recommendations for your team.
Transcribe your calls and catch key phrases used by customers to trigger actions.
Get status updates, warnings, and extensive reports at the right time so you can make effective decisions.
Create, monitor, and automate comprehensive Playbooks for every scenario.
We aren’t just any Customer Success platform. We have the insights, imagination, and technology that others don’t.
Our core values, team, and community
Come work with us!
Get in touch anytime.
Employee success drives customer success.
Don’t miss an episode of the Customer Success Intelligence Podcast
Our annual survey captures the current state of CS Intelligence and automation.
Resources for new and seasoned Customer Success teams.
Features and SDKs you can integrate into your apps.
Calculate the potential ROI you could achieve with SmartKarrot CS.
In this write-up, we have discussed top 5 growth marketing strategies for SaaS products.
Growth and profitability are key pillars that define a company’s success or failure. However, organizations, irrespective of the sector they operate in, struggle with growth! And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments.
To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies.
In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.
Content Marketing – one of the most important strategies of growth marketing – helps you establish authority in the industry. People who have worked in the SaaS industry would understand the effectiveness of content marketing. The ultimate goal here is to attract, engage, and convert website visitors into prospective customers.
However, content marketing is not as simple as it sounds. Many SaaS firms struggle with content creation and curation. They are stuck with a number of questions such as – What kind of material would your target audience be interested in? Is the tone of the article appropriate? What platforms should the content be shared on? Etc.
At the same time, there are some great examples to follow suit. Take Hubspot for instance. They have aced the content marketing strategy and become the number one place for all marketing-related information. From educational content to DIY courses, Hubspot has carved its niche with content marketing.
Gather contact details through lead magnets – Using enticing content to collect email IDs and other contact information is a good method for SaaS organizations to use. HubSpot offers exclusive content in form of ebooks, webinars, etc, in exchange for contact information.
Creating relevant, high-quality, persona-driven content — To be competitive in the SaaS sector, you must offer high-quality, persona-driven, relevant material that appeals to the target audience.
Draw parallels with competitors – It is a clever idea to offer your SaaS product as a high-impact alternative to a competitor’s product.
Code marketing is a marketing strategy where companies give a free trial of their digital product. This is a terrific method to add value to your content and persuade customers to believe in your product or service and eventually invest.
One of the best examples of doing code marketing right is the example of Slack. The company offered its services as trial versions so the target audiences can use and get familiar, before purchasing the product.
What do you think of delivering value straight to your customers’ inboxes? Sounds great… doesn’t it?
Email marketing is a fantastic strategy to expand a SaaS company. With 3.9 billion daily email users, email is an important way to retain customers believing in the value of your product. Email is something you don’t want to overlook, 81% of B2B marketers use it for their content marketing campaigns. Why not? It drives user engagement, boosts conversions, and improves customer retention.
Kissmetrics uses emails the best. Through its emails, the platform offers insights into its customer’s behavior tools to boost conversions, engagement, and retention.
Although referral marketing is a terrific method to get your brand noticed, word-of-mouth could be ineffective if your product lacks a viral coefficient. This is where the influencer marketing strategy comes into play.
Because SaaS items aren’t physical, you’ll need to change your marketing strategy; for successful influencer marketing, you’ll need to recruit industry leaders and influencers in your SaaS niche who can verify your product claims.
Canva has nailed influencer marketing by bringing big names like Guy Kawasaki on board.
SEO (Search Engine Optimization) is a strategy that is widely used to boost the quality and volume of traffic to your website, landing page, or blog from search engines.
Considering that 68% of online interactions start with a search engine, SEO is an important marketing approach for increasing your company’s engagement. However, in a world where businesses are vying for their online content to be viewed, it’s not always straightforward.
Startups, in particular, must recognize that this is a process that must be continually implemented and optimized over time. You won’t see immediate improvements, but patience pays off!24
Having a proper growth marketing framework with the right strategies is key for SaaS companies, especially because the market’s already saturated. Take cues from the strategies that we have discussed above. Implementing the strategies is critical to the success of your SaaS business. Along with implementation, also emphasize constantly evaluating the effectiveness of each plan and making changes as needed.
Snigdha Jena is a customer success manager at SmartKarrot. She has been active in the customer success and SaaS space for a while now. She has worked with Quant LegalTech, Intuit, and RepRecom solutions in various capacities.
Published 2 Mar 2022, Updated 26 Aug 2022
Every CSM wants to know the secret to a great product roadmap, but ver...
19 Sep, 2022
Do you wish to learn how the mindset of businesses shifted from sellin...
02 Sep, 2022
This blog will help you learn everything about the product lifecycle, ...
03 Aug, 2022
Sign up for SmartKarrot’s newsletter.
See how SmartKarrot can help you deliverwinning customer outcomes at scale.