Product Success


Why Behavioural Data and Behavioural Analytics Have Become the Secret Ingredient for Product Led Growth!

SaaS businesses, more than any other, is dependent on the customer. On his likes, dislikes, buying prowess, even whims and fancies. When companies discovered this and User Interface (UI) and Customer Experience (CX) overtook other measures of SaaS success, the way business is done shifted from market oriented one to a product led one. This brought its…


Why SaaS Companies Need to Move to Product Led Growth ASAP!

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere.  There are many well-funded companies as well as start-ups that are thriving and if 2018 was an amazing year for SaaS, with software companies in the US spending $63.1billion on R&D and accounting for one-fifth of domestic R&D in the US, 2020, despite the pandemic hiccup, has only made businesses rely more on SaaS to…


8 Ways a Product Marketing Manager Can Drive Product Led Growth

It іѕ vеrу іmроrtаnt fоr buѕіnеѕѕеѕ tо hаvе a numbеr of dіffеrеnt mеthоdѕ fоr mаrkеtіng thеіr рrоduсtѕ. Thе mаrkеtіng mеthоdѕ оf a buѕіnеѕѕ аrе еxtrеmеlу іmроrtаnt and so as product marketing manager. In fасt, thе ԛuаlіtу оf thе mаrkеtіng саn еіthеr mаkе оr brеаk a соmраnу’ѕ аbіlіtу tо сrеаtе ѕаlеѕ аnd gаіn еxроѕurе. It іѕ…

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