When it comes to marketing, there are different channels that you can resort to. While all these channels are driven by companies with the only motive of promoting their products and acquiring new customers, there is one method that is the “cleanest” and most effective of all. That is called brand advocacy and every company…
Today’s businesses follow many types of revenue models. Perhaps the most common, oldest example is a one-off transaction in which a product is exchanged for currency. This takes place when you pop into a store to purchase a bottle of water. Other examples include leasing/renting, contractual, commission-based, and subscription-based (or recurring revenue) model. In this…
To achieve product success, you will need to establish, create, and monitor customer touchpoints. The success of your customers becomes your product’s success. By implementing customer touchpoint management, you improve the relationships your company has with its customers, which leads to higher loyalty and advocacy. Your customers will have a wide range of touchpoints, be…
Is creating a user-friendly and helpful product enough to attract and retain paying customers? Does it guarantee customer loyalty and give you an edge over your competitors? Is it all you need to grow and sustain a successful mobile app business? Here’s the thing – today’s consumers are spoilt for choice. Irrespective of whether they’re…
Before we surface the world of in-product marketing, it is better if I begin with defining the very term. In-product marketing is the procedure of bringing a certain product to the audience, promoting it, and then selling it to the customers. It mostly centers on understanding the audience that you will be targeting and then…
SaaS businesses, more than any other, is dependent on the customer. On his likes, dislikes, buying prowess, even whims and fancies. When companies discovered this and User Interface (UI) and Customer Experience (CX) overtook other measures of SaaS success, the way business is done shifted from market oriented one to a product led one. This brought its…
Being a customer-centric organization is one of the most important traits for any successful business. If you are one of those then you must have wondered at some point about what is customer education. The times are gone when companies could sell to their customers and forget about their relationship with them. The game is…
A product manager is one of those positions you don’t necessarily go to school for but instead discover later. Besides not having it in mind when starting your career path, many myths surround this position. Some of these involve a decent product manager salary. We will go over this rewarding career path, so you can know…
If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. There are many well-funded companies as well as start-ups that are thriving and if 2018 was an amazing year for SaaS, with software companies in the US spending $63.1billion on R&D and accounting for one-fifth of domestic R&D in the US, 2020, despite the pandemic hiccup, has only made businesses rely more on SaaS to…
Customer Success (CS) as a business function has seen enormous growth in the SaaS industry within the last decade. With an evolving need of mutually beneficial relationships with their customers, companies are investing more on building a customer success team. These teams are dedicated towards customers achieving their goals. They help customers realize the value…
