Getting your app to stand out from the millions of apps that continue to unprecedentedly grow daily is definitely a challenging task. Improving app revenue can seem even more daunting. Meanwhile, most of the app revenue-boosting strategies available entail comprehensive engagement and incentivization features that require you to develop them technically from scratch.
Fret not, since you can now apply all these app revenue-boosting strategies quickly, easily and without many technicalities with SmartKarrot. It’s the world’s first Engagement Optimization platform that allows you to build, manage and track engagement and incentivization features in a few minutes.
Let us look at how SmartKarrot can help you with your app revenue-boosting strategies.
#1. Automatically Rollout Monetizing Rewards and Incentives
Rewarding users to take desired actions is the quickest way to generate some quick sales from your app. SmartKarrot’s Smart Incentives feature can automatically unveil these incentives after a user’s completion of a certain action or after meeting specific conditions.
You can further customize rules and parameters for these incentives so that you can progressively uncover them. In this way, the more a user interacts with your app, the better chances they get to earn rewards. This motivates them to continue using the app, thus boosting in-app engagement.
#2. Reach And Engage Target Audience With Push Notifications
Push Notifications are small messages, which can be an ad, a reminder or any information that can reach audiences anywhere and anytime when they are using the app. They can routinely establish an unswerving line of communication between you and users. The right timing and the right audience is crucial for push notifications. It is important to take care that notifications don’t become annoying ads that can instead lose you customers.
SmartKarrot has a Smart Notifications feature that lets you create, schedule and send push notifications to the right audience via email, SMS, web push or pop-ups. It helps you create fine segments of your audience and prevents your messages from reaching people who might not be interested or find your messages unhelpful.
#3. Set Up Referral Program
Referral programs are a great way to get more customers by using the network of your existing clients or users. This can be facilitated by rewarding your valued users for recommending your app to their network of friends and family, thereby expanding your market reach, downloads, and future in-app engagement and actions.
Setting up the referral program can be done easily with SmartKarrot. With its Smart Referral feature, you can quickly design, create, add and implement fully functional referral programs within minutes. You can configure rules, conversion events and automate rewards or payments for successful referrals.
#4. Segment Your Audience
Segmenting your audience means properly classifying or grouping them in certain categories based on age, gender, location, status, motivation and a combination of these attributes. Segmenting is critical to properly engage your audience. SmartKarrot’s Smart Segmentation features allow you to segment your audience via text-based rule creation that will itemize conditions or demographics. You can add or customize more conditions or attributes as needed to reach out to very specific customer groups.
Segmenting your audience is important so as to ensure that your marketing campaigns or ads will only appear or be sent to specific audiences who are most likely to act on them.
#5. Localization Of App
Localization of app or proximity marketing means adjusting or modifying your app to specific geography to better reach the locals. Considering that proximity marketing is 16 times more effective than Google pay-per-click, it’s an avenue you shouldn’t overlook. Geo-targeting to reach your customers whenever they are near you not only helps in-app engagement but also app retention.
Localizing your apps may mean more focused target marketing. SmartKarrot’s Smart Geofencing feature allows app developers to create and enable location-based triggers. In this way, you can manage your communication and marketing efforts on a target audience segmented geographically. Consequently, you can better customize your messages to cater to your target audience.
#6. Social Engagement With Users
One way to improve app revenue is to socially engage with your users and connect to them on a more personal level. Social engagement can be a means to collect valuable feedback from users to improve your app.
SmartKarrot can help you create in-app engagement through its Smart Survey functionality. For example, you can create feedback programs as well as in-app surveys that can then be shared on social media platforms such as Facebook, Instagram, and Twitter to reach your users. Finally, you can also attach rewards or incentives for users who actively fill out your surveys.
#7. Evaluating Strategy Success
The need to review your app revenue-boosting strategies is critical so that you can optimize and capitalize on areas which are effective. Also, strengthen those areas in which you are not doing well.
Above all, you must ascertain some Key Performance Indicators (KPIs) in order to gauge which strategies are effectively achieving your objectives. SmartKarrot has Analysis features to help you to review and assess the effectiveness of your strategies.
The Smart Engagement Score and Smart Analytics will help you measure how your app is faring against industry standards, provide you reports and insights on performance, and suggest ways on how to enhance your campaign and communication effectiveness. Therefore, all you need is SmartKarrot to design, create, administer, and manage all your app revenue and monetizing strategies in the fastest, easiest and most convenient way possible.
Anshi has over 12 years of experience in demand generation, digital marketing, and managing global teams. In her prior role as head of marketing operations for a high growth US healthcare tech organization she transformed marketing from cost to revenue center.