SaaS (Software as a service) has become a buzzword in recent years. A SaaS company is a service provider that hosts applications and makes them available to customers over the internet. The SaaS company is responsible for maintaining databases and servers and making sure that users can access the applications from almost all devices.
India has seen exponential growth in SaaS investments in the last decade. A report from Bain & Company predicted that “Indian SaaS companies will reach $30 billion in revenue by the year 2025”. Based on this, it can be said that Indian-origin SaaS companies could capture an 8% to 9% share of the international SaaS market. The report also highlighted that the spending in space went up to 170% in 2020.
Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness.
Are you looking for the best SaaS company in India for your product/application? This article will help you –
We have researched and curated a list of the top 35 SaaS companies in India –
Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. The word Keka is a slang word in Telugu (founder’s native language) that translates to Perfect – how the software is.
In addition to HR and payroll, the firm offers services like applicant tracking, leave and attendance management, time tracking, and more.
The product was created to address real-time HR issues and manage the company’s most valuable asset – its employees. For these unique capabilities, the company has grabbed the attention of global clients, especially from the UK and US.
Found in 1996 by Sridhar Vembu, Zoho Corporation Pvt Ltd. is an Indian software development company headquartered in Chennai. The services provided by Zoho include Zoho CRM, inventory management, mobile application development, project time tracking, collaborative client portal, and more. Zoho is committed to offering outstanding customer service. Instead of marketing, Zoho invests in R&D and customer service.
3. Agile CRM
Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The company aims at providing a single platform for automated marketing, sales, and other services. Agile CRM offers lead generation, contact management, and integrated telephony services. It also offers marketing automation such as email marketing campaign management and social selling tools.
Found by Chandra Mohan Grover in 2006, IBSFintech is a SaaS company that offers financial solutions for managing corporate trade finance and Forex treasury. IBSFintech has gained international recognition with its seamless solutions that help global corporates manage their finances. The company’s offerings include derivatives, money, currency, and commodity modules, all of which can be integrated with third-party tools such as Reuters.
Dukaan is an emerging eCommerce platform that has been garnering significant attention in India since its inception. Developed indigenously in India, Dukaan empowers users to establish, operate, and expand their online stores expeditiously and effortlessly, without requiring any technical expertise or design proficiency. The platform enables anyone, including small business owners, entrepreneurs, and aspiring eCommerce players, to create their online storefronts promptly, making it an optimal choice for a broad range of users. Suumit Shah founded Dukaan, and the platform has been attracting substantial investments as it continues to gain traction in the Indian market.
Found by Manoj Dawane in 2016, VTION is an Indian-origin media technology innovation company that aims at measuring media audiences by analyzing consumer trends and behaviors. The real-time data provided by VTION provides valuable insights that help marketers and advertisers understand customer behaviors.
Found by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks specializes in providing SaaS customer engagement solutions to businesses of all sizes. The company aims at providing organizations with ready-to-use software that is simple to set up and utilize. Freshworks’ products include Freshchat, Freshservice, Freshsales, Freshdesk, and more.
Found by Abhijit Pattanaik in 2016, Playtonia is an e-sports platform technology company that helps online gamers connect and develop communities. The SaaS company arranges and promotes a variety of e-sports leagues for gamers.
The company is presently working on incubation cells, gaming certificates, and setting up a variety of gaming cafes. The company is also working on establishing an esports virtual reality (VR) academy.
CloudCherry is a cloud-based CRM (customer relationship management) company that assists its clients’ tracking and enhancing their customer engagement. It maps customer journeys, collects omnichannel input, and calculates Net Promoter Score to help organizations track and enhance customer engagement.
CloudCherry’s Customer Delight Meter charts each phase of the customer journey and collects data at each point to quantify consumer satisfaction with their experience. The services offered by CloudCherry include customer journey map, text analytics, integrations, predictive analytics, dashboards, actionable insights, and more.
10. Visual Website Optimiser (VWO)
VWO is a popular SaaS company that offers solutions to identify and act upon growth opportunities. The company helps marketing, engineering, product, UX, and analytics teams of different companies.
VWO is more than just a technological platform. It has a team of conversion-centric designers, content writers, and optimization strategists that will work with you to develop a high-impact conversion optimization strategy.
11. Facilio Inc
Found by Prabhu Ramachandran, Yogendra Babu, Rajavel Subramanian, and Krishnamoorthi Rangasamy in 2017, Facilio Inc is another popular SaaS startup. This company uses IoT and machine learning to help businesses run more smoothly. This company’s objective is to develop smart technology that provides facilities for all employees that engage in any firm. The company’s products help simplify real-time work.
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12. Hippo Video
Founded by Karthi Mariappan S in 2016, Hippo Video is a CMS SaaS Company that serves as a distribution platform that creates and distributes personalized videos. The platform helps create customized videos for businesses in all stages. The USP of the company is personalized video content – leveraging video content for interactions helps businesses increase their sales.
Founded in 2016 by Anant Bhat, Vinoth Kumar, and Yega Kumarappan, Paperflite offers UX-focused BI software designed to boost social media content performance. The tool helps businesses identify the best content for all of their communication channels, share it with their audiences, and track how they connect with it. Companies can create content that increases conversions and dialogues by using the tool’s metrics.
Found in 2011 by Sanjoe Jose, Talview is one of the fastest hiring and recruitment software for enterprise employers. The Instahiring Platform offered by the company empowers organizations to enhance and speed up their hiring process.
Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more.
Found in 2011 by Byju Raveendran and Divya Gokulnath, BYJU’S is an e-learning program, a brand of the Bangalore-based educational technology (EdTech) Think and Learn Private Ltd. The platform focuses on simplifying mathematics and science concepts. The company had introduced its Disney BYJU app in 2019. This new app imparts elementary learning through Disney’s characters.
16. KlentySoft Inc
Found in 2015 by Praveen Kumar and Vengat Krishnaraj is a sales engagement tool that allows the marketing team to send customized emails and follow-ups to leads. The company offers many solutions that help to automate all of the sales process’s repetitive chores, such as sending follow-up emails and tracking engagement metrics. The sales team can concentrate on developing customer relationships and converting leads.
Found in 2011 by Ashish Thusoo and Joydeep Sen Sarma, Qubole works on developing a “cloud-based data lake platform for self-service AI.” The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. This allows a business to make use of end-to-end services without wasting time and effort on data pipelines and analytics.
18. Capillary Technologies
Capillary Technologies was founded in 2008 by Ajay Modani, Aneesh Reddy, and Krishna Mehra. The SaaS company is committed to developing customized and cloud-based analytics tools and marketing platforms for businesses. These platforms assist businesses to gain a deeper understanding and insights into consumer behavior so that they can engage better with the consumers.
Found in 2011 by KP Saravanan, Rajaraman Santhanam, Krish Subramanian Thiyagarajan T, it is a SaaS company dedicated to helping e-commerce businesses. Chargebee’s subscription-based PCI recurring billing platform interacts with major payment gateways to automate invoicing, payments, and email alerts for successful transactions.
Found in 2011 by Pavan Sondur and Prashant Kumar, Unbxd is another popular SaaS company in India. Unbxd develops e-commerce search platforms that use Artificial Intelligence and extensive data sciences to match customers with the products they want. Predictive, actionable information enhances the likelihood of product purchases. The company’s platform is used by 1200 e-commerce websites around the world.
Found in 2008 by Aditya Sanghi and Prabhash Bhatnagar, provides a cloud-based solution to manage hotels and properties. The solution streamlines hotel operations, boosts consumer reach, and increases bookings, all of which ultimately increase revenues.
Found in the year 2015 by Nrupal Das and Saurabh Sudhir, Ziplr is an Indian SaaS company that offers its technology platform to solve URL-related issues. The company also offers an enterprise-grade solution for shortening branding domains and URLs. Additionally, the company’s tool also provides social distribution statistics of businesses.
Found in 2009 by Harishankaran Karunanidhi and Vivek Ravisankar, Hackerrank is a corporate company that offers a tech-hiring solution. The company is aimed at providing solutions for companies invested in remote hiring. Companies can utilize this platform to assess a person’s technical abilities and hire top personnel from all over the world.
Found in 2014 by Mathew Joseph Elenjickal, Fourkites is among the fastest-growing logistics companies across the world. It creates predictive supply chain solutions for real-time tracking and visibility across multiple digital platforms. It helps cut down operating costs, increase efficiency, and fortify customer relationships.
CloudConnect was founded in the year 2017 by Gokul Tandan. The Indian SaaS company aims at developing advanced mobile-first business communication systems.
They operate as a virtual network operator with a DOT license and provide far more functionality than a standard PBX system. Since its inception, CloudConnect has been a cloud-based platform that has assisted businesses in implementing complex corporate communication solutions.
Found in 2011 by Ankit Utreja and Avlesh Singh, WebEngage is among the top marketing automation tool providers helping businesses retain and enhance their revenues from existing clients. The company’s products assist in increasing cross-channel user engagement. It also aids businesses in segmenting their clients and engaging with them in a context-appropriate manner.
Found in 2011 by Nilesh Patel, LeadSquared works with businesses to develop marketing automation and CRM software. The company provides its services to almost all industries, including e-commerce, finance, hospitality, education, wellness, and marketing. It allows users to automate everyday tasks marketing, CRM reporting, lead gathering, and more.
Found in 2014 by Khadim Batti and Varakumar Namburu, Whatfix is an award-winning SaaS company. The platform can be used to develop interactive manuals for their websites. The technology is easy to use and offers seamless integration across all user applications. It also offers excellent onboarding and support services and analytics to track user involvement in real-time.
Found in 2011, Shivakumar Ganesan, Exotel offers cloud telephony services designed specifically for voice communication. Small and medium businesses can use Exotel’s virtual telephony applications and phone numbers without any need for additional equipment or infrastructure.
Kayako is an Indian SaaS company founded in 2001 by Jamie Edwards and Varun Shoor. The company builds dedicated customer service platforms for businesses.
Apart from helping customer interactions, the platform also supports the integration of all third-party applications. This platform can be used for various services, including shared inbox, ticketing, customer care, and help desk.
Found in 2011 by Michael Ricordeau and Venky Balasubramanian, Plivo offers cloud communication platforms for SMS and voice calls. Plivo provides a voice API platform that integrates voice calling functionality with applications.
Founded in 2011 by Rajat Garg, SocialAppsHQ is a comprehensive social marketing platform that enables business owners to grow their business using social media marketing. Some of the company’s reputed clientele include Vin Diesel, RedBus, WebMediaBrands, and Cadbury BouCadbury Bournville. It is one of the best B2B SaaS companies that integrates a wide array of features to efficiently deliver excellent social media campaigns. The company has offices in the USA and India, where budding innovators deliver cutting-edge social media marketing services.
Based in Bengaluru, Karnataka, Uninstall.io assists mobile apps in resolving the mystery of App Uninstalls. It provides reasons for high uninstalls of mobile apps and ultimately reduces the uninstall rate by optimizing app marketing spending. The SaaS-based company has gained the prowess of scrutinizing the precise parameters that result in app uninstalls. It provides businesses to concentrate on channels that provide the best user retention rates.
34. HappyFox Inc.
Founded in 2011 by Shalin Jain, HappyFox Inc. is effortless and potent customer support and ticket management software. It integrates with your email accounts and website to ensure that all your support requests get resolved. This SaaS product company provides live chat in roughly 35 languages. The company has even launched its app, which is available on iOS and Android.
Founded in 2013 by Vishnu V., CustomerLabs is an all-inclusive customer data platform software intended to serve SMEs, startups, agencies, and enterprises. It provides end-to-end solutions specially targeted toward Web App. CustomerLabs is known to provide behavioral analytics, GDPR compliance, personalization, and customer profiles, all in a single place.
Founded in 2017 by Sudhir Naidu, TroopMessenger is a seamless office messaging tool with well-crafted features and functionalities. Its prominent features include group conversations, one-on-one messaging, file previews, voice-video calls, screen share, Forkout, Burnout, etc. It aids in providing uninterrupted workflows. This office messaging software ensures teams stay connected round the clock across different platforms like Windows, Mac OS, Android, iOS, and Linux. It is considered one of the best SaaS-based freemium business model applications available in any of your web browsers.
Founded in 2017 by Sanket Shah, InVideo is an online video editing tool that makes creating videos for business fast and easy. Creating professional quality videos for marketers had been a challenging process dependent on experts with years of training knowledge of using complex & expensive software and InVideo solves for that exact problem. With the growing popularity of videos in marketing, InVideo is an all-in-one tool that offers 6000+ hand-crafted templates across and features like transitions, stock music, voice-over, audio controls, 8 million+ stock content from iStock, etc. Creating professional-looking videos for marketers, entrepreneurs, agencies, and businesses has never been easier. InVideo is used by users from 180+ countries across the world and over 10mn+ videos have been created on InVideo so far.
Founded in 2018 by Sreedhar Ambati, EngageBay is a CRM and automation software designed for small businesses and startups. EngageBay aims to provide an affordable yet comprehensive CRM solution for growing businesses through an intuitive and easy-to-use platform. Its all-in-one approach eliminates the need for multiple standalone platforms, improves efficiency, and eliminates data silos. Tools such as omnichannel marketing, sales automation, landing page builder, advanced segmentation, helpdesk, and customizable dashboards form a cohesive set of tools to help drive sales and revenue.54
Several SaaS companies in India have been doing an excellent job catering to global organizations. Considering the growing demand for SaaS, among several other factors, it is safe to say that India will be the hub for SaaS companies.
Stanley Deepak is an accomplished sales and marketing professional with 15+ years of experience. He loves tech products and book reading. He writes on philosophy and culture on LinkedIn.
Published January 18, 2022, Updated March 06, 2023