Can Your Business Have More than One ICP (Ideal Customer Profile)? - SmartKarrot l Customer Success Software
Episode 5.2 01:54 July 12, 2022
Can Your Business Have More than One ICP (Ideal Customer Profile)?

In this Episode

Your business can have more than one ideal customer. It’s important to keep an open mind on it at the product-market fit stage (and optimize your strategy accordingly).

Transcription

PRITHWI DASGUPTA:
I was actually part of another webinar and there was a good question thrown at us. Uh, and, and the question was, and I think you’ll like it as well. The question was, uh, as a CSM member of a startup, uh, trying to get to, you know, a product-market fit. How do you balance out between an ideal customer and a non-ideal customer? Because that phase, you get both.

JENNIFER CHIANG:
Oh, oh boy do you get both! Um, and I think this is where I would challenge that person, uh, to think about what is ideal and how do you know already so early on, right? Like while you’re still finding product-market fit, you might probably have a preconceived notion of what the ideal customer is, but you actually don’t know.

Like maybe you have the wrong stakeholder. Maybe you had the wrong champion. Maybe, you know, that person just, you know, you got that one person that’s actually ideal, but like, just doesn’t understand it for whatever reason. And I think, kind of keeping that open mind when it comes to customer success and your ideal customer is really important.

Because, you know, it could be that you have two different types of customers and there’s two different types of strategies and CS motions that you want to run. And also internally, how do I help communicate to every single department within my company, the differences between these two customers and what they need and how we want to strategize around them and how that kind of forms sales, marketing, etc.

Modern, Intelligent
Customer Success Platform

Deliver Customer Outcomes at Scale

Book a Demo

Our Guests

Jennifer Chiang

Meet the Host

Prithwi Dasgupta

Co-founder, SmartKarrot

Join Prithwi Dasgupta in his pursuit of Customer Success for All as he tracks the paths of trailblazers and unlocks founder insights. The Customer Success Intelligence Podcast is meant to spark conversation and ignite the CS community.

Follow along and share your thoughts.

Don't miss an episode!

Get notified of new episodes of The Customer Success Intelligence Podcast


    If you're customer-
    obsessed, let's talk.

    Recent Episodes (56 Episodes)


    GUESTS

    Guy Galon

    Customer Success Executive, Author and Advisor

    Episode 56

    1:20

    February 29, 2024

    GUESTS

    Jolyn Isabelo

    Head of Onboarding & Scaled Success APAC

    Episode 55

    1:29

    February 23, 2024

    GUESTS

    Nainesh Poojary

    Head of Customer Success - APAC

    Episode 54

    3:50

    February 22, 2024

    GUESTS

    Shivani Chaturvedi

    GUESTS

    Shivani Chaturvedi

    GUESTS

    Sunil Mehta

    Managing Director

    Resources & Insights

    Intelligent Customer Success Podcast Intelligent Customer Success Podcast
    NEW MICRO-PODCAST!

    Customer Success Intelligence Podcast

    In Episode 26, our CEO chats with Irit Eizips about the evolution of AI-Powered Customer Success.

    Customer Success Blog

    Articles & Blog

    Current insights, resources, inspiration, and ideas that will help take your Customer Success team to the next level.

    Customer Success Survey

    Customer Success Surveys

    We survey CS Teams from all over the world to get their feedback on current industry trends and what they see for the future of CS.

    Take SmartKarrot for a spin

    See how SmartKarrot can help you deliver
    winning customer outcomes at scale.

    Book a Demo