The customer success space primarily strives on building optimal, long-lasting relationships over the course of time. In such a case, it is of high pertinence that they come up with a customer success org structure. This chart structure gives shape to why and how the hierarchy of a CS organization should look like.
It is a given that your customer’s success is your success. The more your customers benefit from your services, the better you grow as a company. And that is when the role of an efficient customer success org structure comes into play. It aids in setting the cycle in motion and keeps it moving at a consistent pace.
The given infographic shows how a sample B2B customer success org structure should look like. Consequently, I have added the requisite roles and responsibilities of each of these elements in the chart as well. Let us begin.
VP, Customer Success/ Head of Customer Success
The designation of a Vice President in Customer Success tops the org chart. As they say, with great power comes great responsibility, the value and power of a VP is seemingly immense. Of the many roles and responsibilities, one that packs a punch is crafting a clear-cut vision for the company. This usually deals with streamlining the tools, policies, metrics, and commercial compensations, and aligning them with the vision.
Director, Customer Success
The hierarchy then descends to the Director of Customer Success. This is where a director aims at building customer relationships from scratch and maintaining them. Also, he investigates the support and management of internal teams as well. Further, he oversees and connects with the other CS directors that have been appointed to the different customer segments, if needed.
Customer Success Managers
The main function of a customer success manager is to manage and support individual members of his team and see if it is smoothly running. He also oversees and manages the client portfolios whenever the need arises. Aside from this, he develops and deploys key metrics that bring in fruitful benefits for both the company and the members.
Account Development Managers
Account development managers ensure that the customers contact them first with whatever they need. Also, when a client is muddled between an issue, it is generally an account manager whose responsibility is to get them out of the trouble and assist them with suitable solutions. It is their sole duty to develop and retain the customer’s account from any technical glitches.
Onboarding Team Lead
The Onboarding team plays a crucial role in seeing that the new clients have onboarded with utmost diligence. This is the first opportunity you get to create a stellar impression. Further, a pre-planned onboarding strategy will help to retain customers more. On the same graph, an unplanned onboarding might end up missing the vital timelines-based activities.
The training specialists help clients with the proper know-how of the products or services. They also render training sessions every now and then to educate the users about the resources and how using their products can benefit them.
Customer Operations Director
The operational conducts are usually shared between traditional customer success managers and services. These managers strive to recognize and maintain solutions that can bring in both scalability and efficiency. As they handle the operations, they are more equipped with broader technical skills. This helps to communicate across consultants, developers, and analysts in the team.
Customer Engagement Manager
A customer engagement manager is a focal point to every significant objective of the business. In a way, it influences customer loyalty, customer retention, and customer profits too. Further, it helps to foster valuable knowledge, communication, and relationships. This in turn drives better profitability and productivity.
A renewals manager’s primary goal is to amend necessary changes as requested by the customer himself. And then augment the renewal experience by streamlining contract issues and modifying the suggested requirements. Aside from this, they are also responsible for pulling out reports and then evaluating the existing data as linked with the client.
Additionally, as every product and business go unique from one point or the other, there is no one size fits all policy in the organizational structures. Let us now look into some of the other alternatives in this regard.
Reporting into Sales under the CEO
Reporting directly to the CEO
Reporting to a Chief Customer Officer
Reporting to the Chief Revenue Officer
Under the Chief Customer Officer, one can have many designations. This includes Chief Experience Officer, Chief Client Officer, or Chief Customer Service Officer. Similarly, under the Vice President of Customer Service role, you can find Customer Service Executive, VP Customer Experience, VP Client Services.
The same goes for the Director of Customer Service. You can see the Director of Client Services, Director of Implementation, etc. And for Customer Success Manager, the designations are in variety. It could be Relationship Manager, Customer Experience Manager, Client Services Manager, etc.
How to create an effective Customer Success Org Structure
- Share client data across teams: Internal efficiency is achieved when your teams can access information from a common share point. It becomes excessively easy for the different teams to club in and pull-out reports or data whenever they wish to. This also cuts down on the unnecessary interdependence or endless waiting time to get the data.
- Enable Customer-first approach: In a customer success space, the customer is the king. You must put them in priority. Meet their needs by constantly observing their growth with you, and taking the much-needed actions to boost up their customer experience so far.
- Stay Updated: In an ever-changing business where the demands of a client are unpredictable, it is better to stay updated. It would hurt to see a customer churn away and pick a competition of yours instead. To save yourself from that let your updated products and services reflect excellence and evolution as well.
- Get flexible and adaptable: You need to realize that making mistakes is only human, but learning from those mistakes and correcting yourself is all that matters. That is why you should imbue a flexible and adaptable approach as much as you can. Track and analyze the growth your business has done so far. And check whether the changes you make in veering in the right direction or not.
That’s a Wrap
To sum it all, you can bring in an effective customer success org structure when you facilitate stellar strategy and efficient communication. To get even better results, it is advised to equip the customer success unit with the beauty of technology. When a procedure is technology-enabled, it will become a lot easier to optimize the overall customer experience and will aid in streamlining internal processes. So, try on the aforementioned practices and get your organization a great CS org chart that saves you the deal.