Top 30 SaaS Influencers to Follow in 2023 - SmartKarrot Blog

Top 30 SaaS Influencers to Follow in 2023

In this blog, we have created and curated a list of 30 top SaaS influencers you must follow in 2023 to receive excellent SaaS advice.

Top 30 SaaS Influencers to Follow in 2023
Top 30 SaaS Influencers to Follow in 2023

Software as a service or SaaS has been growing as a leading software distribution model. The world of SaaS has simplified software creation and distribution making access easier than before. Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. The problem of downloading multiple apps to use a service has been replaced with an easy-to-use interface free from complex installations.

As SaaS grows increasingly important in the software landscape, noting the top SaaS influencers and SaaS experts will be helpful. You can access the latest information, insights, trends, and data to enhance your knowledge of the latest SaaS industry developments. Knowing these trends will help you gain a competitive advantage and stay ahead of the pack in your business decisions. This is why we have created and curated a list of 30 top SaaS influencers you must follow in 2023 to receive excellent SaaS advice.

These influencers have stood out in the SaaS space, and following them will help you-

  • Know the best strategies to enhance your SaaS career
  • Make use of key insights from leaders, companies, and communities
  • Engineer your SaaS marketing strategy based on their expertise

Top 30 SaaS Influencers You Need to Follow in 2023

1. Aaron Levie

Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. He is the creative mind behind Box’s product and platform. He posts start-up advice very regularly on Twitter. He writes on technology, enterprise, marketing, collaboration, and work culture. Many others have adopted his strategies at Box to create scalable products.

2. Alex Turnbull

Alex Turnbull is the founder and (Chief Executive Officer) of Groove. He is well-known in the B2B SaaS space for his product. Known for his innovative writing style, Alex is credited for making Groove a successful company. His strategies and tips in SaaS have helped many users.

3. Alexander Theuma

Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams, sales executives, marketing professionals, and growth hackers.

4. Asia Orangio

Asia Orangio is a SaaS expert who helps SaaS companies and start-ups to craft a data driver strategy and implement award-winning marketing strategies to win the audience. She founded ‘Demand Maven,’ which has helped many early-stage start-ups pivot into their growth stage. She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning, and growth plans.

5. Ben Murray

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. His posts shed light on SaaS finance and calculations. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately.

6. Brad Feld

Brad Feld is an active investor in the leading technology and software space. He is the managing director at Foundry Group, and his insights on technology startups are useful. You can follow him for SaaS insights.

7. Brian Halligan

Brian Halligan is the founder of HubSpot, one of the world’s leading SaaS products for inbound marketing, sales, and customer service. He often shares his knowledge on Twitter and LinkedIn regarding SaaS marketing and product development. He has co-authored a book with his co-founder Dharmesh Shah on inbound marketing.

8. Byron Deeter

Byron Deeter is a partner at Bessemer Venture Partners and is an investor in SaaS and Cloud. He is number 88 on The Midas List: Top Tech Investors 2020. He co-authored Bessemer’s iconic cloud computing and state of cloud report. He is the host of Bessemer’s podcast, Cloud Giants. This podcast can be helpful for any learner in the SaaS space.

9. Casey Winters

Casey Winters is a growth and SaaS marketing expert who has transformed how startups grow and scale into large companies. Casey is active in the SaaS space- growth strategies, industry insights, and SaaS trends. Currently, he is the CPO of Eventbrite and partner at Reforge.

10. Chris Orlob

Chris Orlob is the senior director of product marketing at, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media. He writes on sales strategies, sales success, and product launches. Chris’s posts can be pretty useful if one is looking to scale their SaaS product and make the most of their launch.

11. Danielle Morril

Danielle Morril co-founded the Firstparty and was CEO of Mattermark, a data platform to help grow startups. She is an active speaker on startups, venture capital, inbound marketing, remote work, and spacetech. A Y Combinator Alum, she is an investor as well.

12. David Skok

David Skok is a serial entrepreneur who founded four companies and is a venture partner at Matrix Partners. He focuses on cloud, mobility, SaaS, and marketing automation. You can follow him on his social media handles where he is active.

13. Dev Basu

Dev Basu is the founder and Chief Executive Officer of Powered by Search. He is known for his knowledge and expertise in SEO, SaaS demand, and paid customer acquisition. Dev is also a prominent speaker who helps B2B SaaS companies scale their business through demand generation strategies and solutions.

14. Dharmesh Shah

One of the top SaaS influencers is Dharmesh Shah, co-founder, and CTO of HubSpot. He started his first company when he was twenty-four years old. He is a speaker in top communities on inbound marketing, startups, SaaS companies, etc. Shah is active on Twitter, LinkedIn, and his own website, where he has a community of 500,000 members.

15. Hiten Shah

Hiten Shah is a popular entrepreneur in the SaaS and digital marketing space. His companies like CrazyEgg and Kissmetrics are very well known in the SaaS world. Hiten has a weekly SaaS newsletter that helps readers know new strategies, learn techniques, etc. He also has a Podcast where he shares knowledge on running a successful SaaS company.

16. Jason Lemkin

One of the biggest SaaS influencers, Jason Lemkin founded,  the world’s largest community for SaaS/B2B founders. He also convenes, the world’s largest SaaS founder and startup gathering. He talks about SaaS products, marketing, and sales. He also drops gems of wisdom on his Twitter account.

17. Lincoln Murphy

Lincoln Murphy is one of the world’s leading customer success experts. He has been instrumental in the growth of over 300 SaaS businesses. He is with Sixteen Ventures, a consulting firm that helps grow SaaS companies. His ebook on customer success has won accolades, and he is easily the best customer success influencer out there.

18. Liz Herbert

Liz Herbert is the Vice President at Forrester Research and has been in SaaS businesses with growth for more than 15 years. Liz writes in publications like Fortune, The Wall Street Journal, and The New York Times. Her vast experience in the technology services industry helps learners maximize the value of their technology.

19. Mamoon Hamid

Mamoon Hamid is the General Partner at Social plus Capital VC and is the director of top SaaS companies like Slack and Intercom. He led early-stage investments in Box and Yammer. He ranked 76 among the top 100 VCs by Electronics Weekly. He also featured in The New York Times and CB Insights. He tweets on product design, investments, venture capitalism, and technology.

20. Marc Benioff

The CEO of Salesforce, Marc Benioff, is an influencer in the SaaS space one cannot ignore. He has invested in dozens of startups and is passionate about the SaaS field. He wrote the national bestseller, Behind the Cloud and created the term ‘platform as a serve.’ He posts regularly on social media on SaaS vision, leadership, and product.

21. Neil Patel

Neil Patel is one of the biggest names in the online marketing and digital marketing world. He has co-founded multi-million-dollar software companies like Hello Bar, Crazy Egg, Kissmetrics, and Quicksprout. His blog and social handles are sprinkled with wisdom for SaaS entrepreneurs and startups. His advice on SEO, blogging, and marketing will help you ace your marketing strategy.

22. Noah Kagan

Noah Kagan is the co-founder of AppSumo, a website for online services and software. His posts on personal improvement, business entrepreneurship, marketing, and productivity are a beacon for any reader. His posts on are all about personal experiences of growing a business and what worked for him. He also curates videos about how other successful founders made it in the SaaS space.

23. Omer Khan

Omer Khan is a business consultant who helps SaaS companies through his company SaaS Club. He is also the host of The SaaS Product. He writes on early-stage investment, launching a business, growth, and scaling a business. You can see how top companies made it and their strategies.

24. Peter Reinhardt

Peter Reinhardt is the ex-co-founder of Segment, a SaaS product focusing on customer data management. Peter shares SaaS insights on marketing and product development. His blogs on product-market fit, product marketing, positioning, and finance have been helpful to many readers.

25. Scott Guthrie

Scott Guthrie offers professional advisory services to the SaaS marketing industry. He is a board member at Influencer Marketing Trade Body or IMTB and is one of the top 10 PR bloggers. He is a podcast and media commentator as well. Considered one of the influencer marketing industry’s top 50, Guthrie’s work has featured in top publications like Daily Mail, Vice, business insider, and financial times.

26. Sean Ellis

Sean Ellis is a versatile SaaS marketer and the founder of ‘Growth Hackers, where they manage growth experiments on their platform, including a community of 150,000 growth professionals. Sean has been the leader in developing winning strategies that lead the growth of companies such as Dropbox, Eventbrite to become billion-dollar in valuations.

27. Seth Godin

Born in New York, Seth Godin graduated from the Stanford Graduate School of Business. He is the founder of Akimbo and author of The Practice. Seth writes on content marketing, SaaS marketing, positioning, products, pricing, etc. He is active on his own blog, like a lighthouse of SaaS marketing.

28. Steli Efti

Steli Efti is the Chief Executive Officer and co-founder of Close. His insights on SaaS sales, hiring sales reps, and finding customers are a gold mine for anyone in the SaaS space. He is one of the world’s leading sales experts and uses tested techniques. Anyone can learn how to price a product, selling techniques, and new principles that work to propel growth.

29. Stewart Butterfield

Stewart Butterfield is the co-founder of Slack and Flickr. He is an entrepreneur who found a place in Time Magazine’s 100 Most Influential People. He is active on social platforms like Twitter and LinkedIn. He is responsible for the SaaS growth of Slack. Stewart’s tips on growth and finance have enabled growth and learning in readers.

30. Pierre Lechelle

Pierre Lechelle is a SaaS marketing expert who helps companies drive more revenue using growth hacking. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing. The entrepreneur helps generate more revenue through customer retention and acquisition. His expertise is product and marketing innovation to enhance transformation.

Bottom Line

There is a wealth of information available on the internet, and these are some amazing SaaS influencers whose knowledge can be helpful for you. Follow these SaaS influencers to gather insights on the SaaS industry and put them into action.

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